Examining the Utility of Interviewer Observations on the Survey Response Process

Author(s):  
Brady T. West ◽  
Ting Yan ◽  
Frauke Kreuter ◽  
Michael Josten ◽  
Heather Schroeder
Methodology ◽  
2018 ◽  
Vol 14 (1) ◽  
pp. 16-29
Author(s):  
Brady T. West ◽  
Frauke Kreuter

Abstract. Because survey response rates are consistently declining worldwide, survey researchers strive to obtain as much auxiliary information on sampled units as possible. Surveys using in-person interviewing often request that interviewers collect observations on key features of all sampled units, given that interviewers are the eyes and ears of the survey organization. Unfortunately, these observations are prone to error, which decreases the effectiveness of nonresponse adjustments based on the observations. No studies have investigated the strategies being used by interviewers tasked with making these observations, or examined whether certain strategies improve observation accuracy. This study is the first to examine the associations of observational strategies used by survey interviewers with the accuracy of observations collected by those interviewers. A qualitative analysis followed by multilevel models of observation accuracy shows that focusing on relevant correlates of the feature being observed and considering a diversity of cues are associated with increased observation accuracy.


2018 ◽  
Vol 26 (2) ◽  
pp. 169-181 ◽  
Author(s):  
Roger Tourangeau

Purpose This paper aims to examine the cognitive processes involved in answering survey questions. It also briefly discusses how the cognitive viewpoint has been challenged by other approaches (such as conversational analysis). Design/methodology/approach The paper reviews the major components of the response process and summarizes work examining how each of these components can contribute to measurement errors in surveys. Findings The Cognitive Aspects of Survey Methodology (CASM) model of the survey response process is still generating useful research, but both the satisficing model and the conversational approach provide useful supplements, emphasizing motivational and social sources of error neglected in the CASM approach. Originality/value The paper provides an introduction to the cognitive processes underlying survey responses and how these processes can explain why survey responses may be inaccurate.


2015 ◽  
Vol 57 (4) ◽  
pp. 555-570
Author(s):  
Paula Vicente

Establishing contact with the sample units is an important part of the survey response process, and an efficient calling schedule is critical to achieve high response rates. The rapid increase in mobile phone ownership has triggered the interest of marketing researchers in the use of mobile phones for collecting survey data about consumers. Mobile phone surveys may favour establishing contact with sample units since the mobile phone is a personal device carried at all times, thus making the person permanently contactable. This paper aims to identify the best times to call in a mobile phone survey by investigating the influence of the day and time of the call on the likelihood of establishing contact and obtaining an interview. A three-level ranking of calling periods, based on call efficiency, is proposed. Outcomes also revealed that the level of efficiency of calling periods is not dissociated from respondents’ socio-demographic characteristics, namely in terms of age and region of residence.


Author(s):  
Roger Tourangeau ◽  
Lance J. Rips ◽  
Kenneth Rasinski
Keyword(s):  

Author(s):  
Anne Andronikof

Based on an analysis of John Exner’s peer-reviewed published work from 1959 to 2007, plus a brief comment for an editorial in Rorschachiana, the author draws a comprehensive picture of the scientific work of this outstanding personality. The article is divided into three sections: (1) the experimental studies on the Rorschach, (2) the clinical studies using the Rorschach, and (3) Exner’s “testament,” which we draw from the last paper he saw published before his death (Exner, 2001/2002). The experimental studies were aimed at better understanding the nature of the test, in particular the respective roles of perception and projection in the response process. These fundamental studies led to a deeper understanding of the complex mechanisms involved in the Rorschach responses and introduced some hypotheses about the intentions of the author of the test. The latter were subsequently confirmed by the preparatory sketches and documents of Hermann Rorschach, which today can be seen at the H. Rorschach Archives and Museum in Bern (Switzerland). Exner’s research has evidenced the notion that the Rorschach is a perceptive-cognitive-projective test.


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