Go Mart's Retail Business Startup Analysis

2021 ◽  
pp. 164-166
Author(s):  
Eko Yudhistira ◽  
Zulfi Chairi ◽  
Rosnidar Sembiring ◽  
Henny Nur Dewi ◽  
Desi Elviana Hasibuan
Keyword(s):  
Business Startup ◽  
Retail Business

ENRICHING MEDIA MERCHANDISE SARANA PENUNJANG PROMOSI STUDI KASUS PADA BOOKSTORE

CCIT Journal ◽  
2014 ◽  
Vol 7 (3) ◽  
pp. 420-436
Author(s):  
Dewi Immaniar ◽  
Sudaryono Sudaryono ◽  
Ayu Ningrum
Keyword(s):  
Visual Media ◽  
Test Duration ◽  
Media Campaign ◽  
Business World ◽  
Retail Business ◽  
The Media ◽  
Media Types ◽  
The Times ◽  
A Company

Talk about retail business can not be separated from the importance of service to consumers and good quality goods . But at the present time due to intense competition in the business world , the service and quality of goods is not enough to be able to increase revenue and attract customers loyal . This makes companies think hard to survive and stable in the business . One of them is by using a media campaign in this regard more toward print or visual media is indirectly felt the value of their effectiveness in communicating product marketing programs . PT . Times Prima Indonesia is a company engaged in the retail book with the name of the Times bookstores . Based on the analysis of the company’s problems requires additional media types supporting more varied and creatif promotion of existing ones, which will be used as a complement and a media campaign as well as to enrich the data renewal campaign design to capture the interest of consumers in which one form of the media campaign is shaped merchandise . Therefore , do Enriching ( enrich ) media campaign merchandise before it is less varied and has not formed a company image . The methodology used is the analysis, observation and design . Besides the new design has been tested with the implemented test duration for 6 months, and greatly increases the perceived contribution , this is evidenced by the chart sales increasing each month.

scholarly journals Demand Side Analysis of Microlending Markets in Germany

2009 ◽  
Vol 229 (5) ◽  
Author(s):  
Alexander Kritikos ◽  
Christoph Kneiding ◽  
Claas Christian Germelmann
Keyword(s):  
Business Owners ◽  
Financial Resources ◽  
Industrialized Countries ◽  
Short Term ◽  
Ongoing Debate ◽  
Financial Products ◽  
Customer Preferences ◽  
Retail Business ◽  
Effective Instrument ◽  
Present Pilot Study

SummaryIn developing and transition economies, microlending has become an effective instrument for providing micro businesses with the necessary financial resources to launch operations. In industrialized countries, with their highly developed banking systems, however, there has been ongoing debate on the question of whether an uncovered demand for microlending services exists. The present pilot study explores customer preferences formicrolending products in Germany. Among the interviewed business owners, 15 % reported revolving funding needs and an interest in microloans. We find that potential recipients of microloan products are retail business owners, foreign business owners, and persons who had previously received private loans. Furthermore, financial products should feature rapid access to short-term loans.

Central Food Retail: Business Expansion and Brand Architecture Strategy

2018 ◽  
Vol 22 (01) ◽  
pp. 199-218
Author(s):  
Piya Ngamcharoenmongkol
Keyword(s):  
Food Retail ◽  
Brand Architecture ◽  
Company Limited ◽  
Retail Business ◽  
Challenges And Opportunities ◽  
Market Leader ◽  
Central Food ◽  
Retail Company ◽  
Retail Grocery

The retail store market in Thailand continued to grow with more intense competition from key players expanding their operations across retail grocery market segments. Central Food Retail Company Limited (CFR) was the market leader in the supermarket segment targeting the middle to high income groups. As part of the company’s long-term strategy, CFR planned to expand the business into other retail sectors by launching new store formats to capture other customer segments, especially middle- and lowincome groups. These customer segments had been largely served by operators in the hypermarket segment. The challenges and opportunities that CFR faced and the decisions on brand extension strategy and brand architecture strategy were discussed.

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