Impact of actual self-congruity and ideal self-congruity on experiential value and behavioral intention

2014 ◽  
pp. 103-108
Author(s):  
J Yusof ◽  
H Manan ◽  
N Kassim ◽  
N Karim
Keyword(s):  
Behavioral Intention ◽  
Ideal Self ◽  
Experiential Value

scholarly journals NILAI PENGALAMAN PADA HALAL FESYEN DAN KEPUASAN PENGALAMAN TERHADAP NIAT BERPERILAKU

2021 ◽  
Vol 8 (3) ◽  
pp. 374
Author(s):  
Novi Sekar Sari ◽  
Ririn Tri Ratnasari
Keyword(s):  
Path Analysis ◽  
Behavioral Intention ◽  
Quantitative Methods ◽  
New Products ◽  
Fashion Industry ◽  
Great Opportunity ◽  
Future Behavior ◽  
Consumer Experiences ◽  
Experiential Value ◽  
The Way

ABSTRAKIndonesia memiliki peluang besar menjadi barometer halal fesyen dunia. Cara yang harus dilakukan supaya bertahan di industri halal fesyen dengan mempunyai kreativitas dan menghasilkan produk baru yang inovatif.  Nilai pengalaman merupakan faktor penting yang memengaruhi keberhasilan, inovasi dan daya saing. Nilai pengalaman dianggap memiliki pengaruh terhadap kepuasan pengalaman dan niat berperilaku. Penelitian ini bertujuan untuk mengidentifikasi dan mengkaji pengaruh nilai pengalaman pada halal fesyen, kepuasan pengalaman dan niat berperilaku dengan objek penelitian Laksmi Muslimah. Penelitian ini menggunakan metode kuantitatif dengan menggunakan path analysis. Penelitian ini memiliki hasil bahwa nilai pengalaman pada halal fesyen berpengaruh terhadap kepuasan pengalaman, kepuasan pengalaman berpengaruh terhadap niat berperilaku, nilai pengalaman pada halal fesyen berpengaruh terhadap niat berperilaku. Penelitian ini memiliki implikasi pada ilmu pemasaran Islam, yaitu pemahaman tentang pengalaman konsumen yang kemudian akan memberikan dampak pada perilaku masa depan seperti merekomendasikan produk/layanan kepada orang lain.Kata Kunci: nilai pengalaman, halal fesyen, kepuasan pengalaman, niat berperilaku. ABSTRACTIndonesia has a great opportunity to become a barometer of the world's halal fashion. The way that must be done to survive in the halal fashion industry is by having creativity and producing innovative new products. Experiential value is an important factor affecting success, innovation and competitiveness. Experiential value is considered to have an influence on experiential satisfaction and behavioral intention. This study aims to identify and examine the effect between the experiential value on halal fashion, experiential  satisfaction and behavioral intention with the object of research of Laksmi Muslimah. This study uses quantitative methods using path analysis. This study has the results that the experiential value on halal fashion has an effect on experiential satisfaction, experiential satisfaction has an effect on behavioral intention, the experiential value on halal fashion has an effect on behavioral intention. This research has implications for Islamic marketing science, namely an understanding of consumer experiences which will then have an impact on future behavior such as products/services to others.Keywords: experiential value, halal fashion, experiential satisfaction, behavioral intention.

scholarly journals PENGARUH EXPERIENTIAL VALUE DAN PLACE FOOD IMAGE YOGYAKARTA TERHADAP BEHAVIORAL INTENTIONS WISATAWAN DOMESTIK

2019 ◽  
Vol 23 (1) ◽  
pp. 29-36
Author(s):  
Nita Lintang Sekarrini ◽  
Siti Rahayu
Keyword(s):  
Behavioral Intention ◽  
Behavioral Intentions ◽  
Food Image ◽  
Experiential Value

Tourism is principal sector in Yogyakarta, not only known for its culture but also its delicacy and diversity of the food. This study aim to determine the effect of the experiential value and place food image yogyakarta to behavioral intention of domestic tourists.

scholarly journals PENGARUH EXPERIENTAL VALUE DAN PLACE FOOD IMAGE TERHADAP BEHAVIORAL INTENTION WISATA KULINER BANDUNG

2021 ◽  
Vol 24 (2) ◽  
pp. 45-52
Author(s):  
Inad Wasa Nugroho ◽  
Siti Rahayu ◽  
Erna Andajani
Keyword(s):  
Structural Equation Model ◽  
Significant Influence ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Quantitative Research ◽  
Model Equation ◽  
Equation Model ◽  
Food Image ◽  
Experiential Value ◽  
The City

Every tourist has a different motivation. One type of tourism that is currently growing very rapidly is the culinary industry. This study is to determine the experiential value of tourists in shaping the place food image of the city of Bandung and influencing behavioral intention. This causal type of quantitative research analyzes data using the Structural Equation Model equation. The results of the study found evidence of all research hypotheses proved to have a positive and significant influence relationship.

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