The Influences of the Experiential Value on Attitude Toward Host City and Behavioral Intention : Focused on visitors of Cultural Heritage Night in Suwon

2020 ◽  
Vol 24 (3) ◽  
pp. 293-310
Author(s):  
Kyungmi Baek ◽  
◽  
Siyoung Ryu
Keyword(s):  
Cultural Heritage ◽  
Behavioral Intention ◽  
Experiential Value

scholarly journals NILAI PENGALAMAN PADA HALAL FESYEN DAN KEPUASAN PENGALAMAN TERHADAP NIAT BERPERILAKU

2021 ◽  
Vol 8 (3) ◽  
pp. 374
Author(s):  
Novi Sekar Sari ◽  
Ririn Tri Ratnasari
Keyword(s):  
Path Analysis ◽  
Behavioral Intention ◽  
Quantitative Methods ◽  
New Products ◽  
Fashion Industry ◽  
Great Opportunity ◽  
Future Behavior ◽  
Consumer Experiences ◽  
Experiential Value ◽  
The Way

ABSTRAKIndonesia memiliki peluang besar menjadi barometer halal fesyen dunia. Cara yang harus dilakukan supaya bertahan di industri halal fesyen dengan mempunyai kreativitas dan menghasilkan produk baru yang inovatif.  Nilai pengalaman merupakan faktor penting yang memengaruhi keberhasilan, inovasi dan daya saing. Nilai pengalaman dianggap memiliki pengaruh terhadap kepuasan pengalaman dan niat berperilaku. Penelitian ini bertujuan untuk mengidentifikasi dan mengkaji pengaruh nilai pengalaman pada halal fesyen, kepuasan pengalaman dan niat berperilaku dengan objek penelitian Laksmi Muslimah. Penelitian ini menggunakan metode kuantitatif dengan menggunakan path analysis. Penelitian ini memiliki hasil bahwa nilai pengalaman pada halal fesyen berpengaruh terhadap kepuasan pengalaman, kepuasan pengalaman berpengaruh terhadap niat berperilaku, nilai pengalaman pada halal fesyen berpengaruh terhadap niat berperilaku. Penelitian ini memiliki implikasi pada ilmu pemasaran Islam, yaitu pemahaman tentang pengalaman konsumen yang kemudian akan memberikan dampak pada perilaku masa depan seperti merekomendasikan produk/layanan kepada orang lain.Kata Kunci: nilai pengalaman, halal fesyen, kepuasan pengalaman, niat berperilaku. ABSTRACTIndonesia has a great opportunity to become a barometer of the world's halal fashion. The way that must be done to survive in the halal fashion industry is by having creativity and producing innovative new products. Experiential value is an important factor affecting success, innovation and competitiveness. Experiential value is considered to have an influence on experiential satisfaction and behavioral intention. This study aims to identify and examine the effect between the experiential value on halal fashion, experiential  satisfaction and behavioral intention with the object of research of Laksmi Muslimah. This study uses quantitative methods using path analysis. This study has the results that the experiential value on halal fashion has an effect on experiential satisfaction, experiential satisfaction has an effect on behavioral intention, the experiential value on halal fashion has an effect on behavioral intention. This research has implications for Islamic marketing science, namely an understanding of consumer experiences which will then have an impact on future behavior such as products/services to others.Keywords: experiential value, halal fashion, experiential satisfaction, behavioral intention.

scholarly journals PENGARUH EXPERIENTIAL VALUE DAN PLACE FOOD IMAGE YOGYAKARTA TERHADAP BEHAVIORAL INTENTIONS WISATAWAN DOMESTIK

2019 ◽  
Vol 23 (1) ◽  
pp. 29-36
Author(s):  
Nita Lintang Sekarrini ◽  
Siti Rahayu
Keyword(s):  
Behavioral Intention ◽  
Behavioral Intentions ◽  
Food Image ◽  
Experiential Value

Tourism is principal sector in Yogyakarta, not only known for its culture but also its delicacy and diversity of the food. This study aim to determine the effect of the experiential value and place food image yogyakarta to behavioral intention of domestic tourists.

scholarly journals CULTURAL HERITAGE TOURISM: DETERMINANTS OF BEHAVIORAL INTENTION TO VISIT A HISTORICAL CITY FROM EXPERIENTIAL PERSPECTIVES

2021 ◽  
Vol 6 (22) ◽  
pp. 01-10
Author(s):  
Geot Fang Wee ◽  
Ahmad Azmi M. Ariffin
Keyword(s):  
Cultural Heritage ◽  
Behavioral Intention ◽  
Heritage Tourism ◽  
Study Data ◽  
World Heritage Site ◽  
Service Experience ◽  
Heritage Site ◽  
Unesco World Heritage Site ◽  
Cultural Heritage Tourism ◽  
Leisure Experience

The aim of this study is to investigate the determinants of behavioral intention to visit a historical city in the context of cultural heritage tourism from a marketing experiential perspective. Specifically, the main objective is to investigate the relative influence of the three experiential constructs identified as service experience, novelty experience, and leisure experience towards the tourist’s intention to recommend and return to the historical city of Malacca. To the best knowledge of the researcher, this study is the first to incorporate all three variables together in a single research model. A total of 300 respondents consists of both local and foreign tourists were involved in this study. Data were collected around the historical city of Malacca, a popular UNESCO World Heritage Site in Malaysia. To qualify as the respondents of this study, the so-called cultural tourists must have been visiting the historical city for at least 2 days. Multiple Regression Analysis was employed to test all hypotheses developed in this study. The results showed that two of the independent variables namely leisure experience and service experience were found to have positive relationships with behavioral intention. Interestingly, this study found no evidence to support the relationship between novelty experience and behavioral intention in the context of cultural heritage tourism. Undeniably, the novelty of the cultural heritage tourism products is not the core determinant of tourist’s revisit intention as well as favourable word-of-mouth as these products are considered as distinctive in nature and standing on their own.

scholarly journals Experiential Value of Exhibition in the Cultural and Creative Park: Antecedents and Effects on CCP Experiential Value and Behavior Intentions

2021 ◽  
Vol 13 (13) ◽  
pp. 7100
Author(s):  
Haimeng Ding ◽  
Kuang-Peng Hung ◽  
Norman Peng ◽  
Annie Chen
Keyword(s):  
Sustainable Development ◽  
Cultural Heritage ◽  
Behavioral Intentions ◽  
Positive Impact ◽  
Mediating Effect ◽  
Sustainable Urban Development ◽  
Behavior Intentions ◽  
Image Congruence ◽  
Experiential Value ◽  
And Behavior

The protection of industrial cultural heritage is related to sustainable urban development. Cultural and creative parks (CCPs) are a way for many cities to protect their industrial cultural heritage. In the context of CCPs, this study examines the relationships among the antecedents of exhibition experiential value, CCP experiential value, and behavioral intentions. Surveying 428 visitors in two well-known CCPs in Taipei, this study found that the four antecedents (attractiveness, existential authenticity, self-congruence, and exhibition–park image congruence) have a positive impact on exhibition experiential value. Exhibition experiential value has a positive impact on CCP experiential value, which in turn, affects behavioral intentions toward the CCP. In addition, this study finds that exhibition experiential value has a mediating effect between the four antecedents and CCP experiential value. Moreover, CCP experiential value has a mediating effect between exhibition experiential value and behavioral intentions. The findings of this study provide a direction for CCPs to achieve sustainable development through exhibitions that can attract more tourists.

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