Big data stands for effective handling of large amount of data, research, mining, intelligence. In social media large amount of data uploaded every.Social media handle large amount of data like photo, video, songs and so many using big data. When it comes for big data, a large amount of data should be effectively handled. Big data face various challenges like clustering of data, visualizing, data representation, data processing, pattern mining, tracking of data and analysing behaviour of users. In this paper the Emoji in messages are decoded and Unicode will be set. Based on the Emoji the user interest can be understood in a better way. Then another part involves the replacement of repeated data by using the map Reduce algorithm. Mapping of data with key values used to reduce the size of storage.