Formation and Development of Employee Thinking in Innovation-Oriented Companies

Author(s):  
Svetlana Sokerina

Innovative thinking of employees is the key to successful innovative activities of innovation-oriented companies. This paper considers mechanisms triggering innovative mental activities. The study centers on the types of thinking reflected in innovative reasoning, in particular - analytical, logical, systematic (holistic), imaginative / creative / varied, critical, conceptual / project, structured, intuitive, productive / impactful, positive. The phenomenon of motivational and semantic mechanism influencing innovative thinking company employees and being the main catalyst for the process of innovative thinking activities has been analyzed. The concept of "social inclusion" mechanism has been introduced, which allows to expand transformative opportunities and contribute to the formation and implementation of better ideas. The author laid down suggestions to promote the development of employee thinking in innovation-oriented companies.

2002 ◽  
Author(s):  
Susan J. Markunas ◽  
Kristine Kelly ◽  
Autumn Wildrick ◽  
Jennifer Salamone
Keyword(s):  

2006 ◽  
Author(s):  
Catherine D. Rawn ◽  
Kathleen D. Vohs ◽  
Darrin R. Lehman

2011 ◽  
Author(s):  
Todd John Williams ◽  
Joseph Hayes ◽  
Brianne Schloegl ◽  
Hailey Wilmont ◽  
Samantha Heinlen

2013 ◽  
Vol 1 (1) ◽  
pp. 1-4
Author(s):  
Ibrahim Sirkeci

Transnational Marketing Journal is a new scholarly, peer-reviewed journal is dedicated to disseminating high quality contemporary research into transnational marketing practices and scholarship while encouraging critical approaches in the development of marketing theory and practice. It is an exciting new venture for us and we would like to invite innovative thinking, scholarship, and current research into marketing practices and challenges crossing national borders.In Transnational Marketing and Transnational Consumers, Transnational Marketing is defined “as understanding and addressing customer needs, wants and desires in their own country of residence and beyond and in borderless cultural contexts with the help of synergies emerging across national boundaries and transfer of expertise and advantages between markets where the organization operates transnationally with a transnational mentality supported by transnational organization structures and without compromising the sustainability of any target markets and resource environment offering satisfactory exchanges between the parties involved” (Sirkeci, 2013: vii).


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