Errors of Russian Entrepreneurs in Staff Incentive
This article discusses the problem of motivating staff in Russia. Many entrepreneurs make mistakes in staff incentive: one does not understand the importance of human resource, another pays attention only to external motivation, someone forgets about the importance of non-monetary factors. Nevertheless, all these errors signifi cantly reduce effi ciency and increase staff turnover, which leads to lower profi ts of the business and increase of costs. This article highlights the major errors of modern Russian entrepreneurs in the fi eld of staff incentive, and proposes measures to improve the incentive system to retain and increase the effi ciency of the staff . Focusing on the Western experience the article also provides new and innovative forms of stimulation, which can be implemented by any company; little cost is associated with implementation of recommendations proposed. Social basis within Russian organizations forms simultaneously with the introduction of new forms of motivation.