Corporate Media Discourse. Rhetorical Analysis

Author(s):  
Людмила Минаева ◽  
Lyudmila Minaeva

This article argues that the rhetorical dialogue theory is a sound approach to the analysis of home press. The article proceeds from the assumption that the process of planning dialogues aimed at a certain task and their further implementation contribute to achieving corporate business objectives. The findings indicate that the strategic motives behind publications in magazines for employees consist in promotion of corporate values via dialogue-unison.

2014 ◽  
Vol 989-994 ◽  
pp. 5315-5318
Author(s):  
Wei Xiong ◽  
Ling Yu Zhang

The so-called facility location means how to use scientific methods to determine the facility's location, so that the overall business operations and enterprise systems combine to effectively and economically achieve corporate business objectives. This paper introduces the Fuzhou Municipal Bureau of distribution center location tobacco case to be analyzed on the basis of this issue describes the significance of facility location, facility siting factors and principles are analyzed and siting of facilities the methods are summarized proposed general facility siting process steps, facility sitting decisions provide some guidance.


2017 ◽  
Vol 6 (2) ◽  
pp. 330
Author(s):  
Romualdo Atibagos Mabuan

Newspaper commentaries constitute a part of media discourse, which is a significant area of inquiry in intercultural rhetoric analysis. Through conducting a contrastive textual analysis of newspaper commentaries culled from the English newspapers in the Philippines and Sri Lanka, this paper explored the notions of genre and micro-genre on the 2015 papal visit in the two countries. To set a tertium comparationisin examining the genre-newspaper commentaries on the papal visit, the timeframe was set during the two-week duration of the visit. To investigate the micro-genres employed by the writers, two sets of 15 newspaper commentaries on the visit respectively in the Philippines and Sri Lanka were selected and analyzed. Findings revealed that both Filipino and Sinhalese writers in English newspaper commentaries tended to employ the micro-genre of “media explanatory exposition” more often than other micro-genres, and in terms of rhetorical structures, both of these writers tended to show variation, dynamism, and individuality. Implications for ESL (English as a second language) and EFL (English as a foreign language) teaching are provided in the light of these findings. 


Author(s):  
Martin Marinos

The last elections (2014) for European Union deputies once again confirmed the popularity of far-right parties. Despite scholarly attention, racism and xenophobia in the easternmost part of the EU, remain relatively unexplored. This essay focuses on Ataka, the first far-right political party to enter Bulgaria’s parliament after 1989. Specifically, the article focuses on its official media discourse in order to explain its complex position on neoliberalism. While this party engages in criticisms of neoliberalism, its understanding of it is non-economic and ambiguous. A rhetorical analysis of the party’s newspaper reveals that angry attitudes towards neoliberal economics fuel movements such as Ataka. However, Ataka often presents neoliberalism as a cultural project focused on multiculturalism, “Islamization”, and anti-nationalism. The essay explores this strategy to fuse economic demands with issues of identity. As such, this piece calls for a more nuanced understanding not only of the discourse of contemporary far-right movements, but also of neoliberalism itself.


2017 ◽  
Vol 4 (2) ◽  
pp. 201-226
Author(s):  
Soner Tauscher

Avrupa ülkelerinin alışık olduğu düzenli işçi göçü ve kontrollü sığınmacı alımı Suriye iç savaşının üst düzeye ulaştığı 2013/2014 yılından itibaren önemli bir değişim göstermektedir. Avrupa Birliği, kuruluşundan bu yana en yoğun mülteci göçüyle karşılaşmaktadır. Yaşanan bu kontrolsüz ve zorunlu göçe Avrupa toplumları ve devletleri hazırlıksız yakalanmıştır. Mülteci krizini ekonomik olarak fırsata çevirmek isteyen Almanya ise göçmenler için 2015 yazından itibaren açık kapı politikası uygulamaya başlamıştır. Ancak uygulanan açık kapı politikası Alman toplumunun azımsanmayacak bir kesiminde mültecilere ve Müslümanlara yönelik ağır ve şiddetli bir karşı kampanya ortaya çıkardı. Mülteciler ve Müslümanlar aşırı sağ toplumsal hareketlerin gösterilerinde “tecavüzcü”, “işgalci”, “kriminal dolandırıcılar” vb. sıfatlar ile birlikte anılmakta, medya da bu söylemlerin taşıyıcılığını yaparak kamusallaşmasını sağlamaktadır. Böylece aşırı sağı desteklemeyen, apolitik, ya da sığınmacılara karşı hoşgörülü davranan toplum kesimlerinde kamuoyu oluşturularak sığınmacı ve göçmenlere karşı olumsuz algı gündemde tutulmakta, politik olanın merkezine yerleştirilmektedir. Bu çalışmada öncelikle göçmenlere karşı aşırı sağ toplumsal hareketlerin oluşturduğu olumsuz söylemin McCombs ve Shaw’un Gündem Belirleme Kuramı (Agenda Setting Function) bağlamında medya tarafından siyasetin merkezine nasıl oturtulduğu tartışılacaktır. Ayrıca gündemde tutulan mültecilere yönelik olumsuz söylemin gerçeği yansıtıp yansıtmadığı, göçmenlerin ve sığınmacıların biyolojik Almanlardan daha çok suça meyilli olup olmadığı oluşturulan soyut söylemlerden ziyade Almanya İçişleri Bakanlığı’nın yıllık olarak yayınladığı Emniyet Suç İstatistikleri temel alınarak incelenecektir.ABSTRACT IN ENGLISHFar right movements in Germany and evaluation of media discourse of criminal immigrant in the light of official documentsFlows of regular worker migration and regular asylum seekers, of whom European countries are familiar, have significantly changed since 2013/2014 when the civil war of Syria reached its peak. The European Union face probably the most intensive refugee migration since its establishment. European societies and states have not been prepared for this uncontrolled and compulsory immigration. Germany seem to want to turn the refugee crisis into an economic opportunity as evident in their open door policy since the summer of 2015. However, implementation of open-door policy has led a substantial part of German society to a strong campaign against the refugees and Muslims. Refugees and Muslims are referred to as “rapists”, “invaders”, “criminal fraudsters”, and so on in demonstrations of far right movements and media has helped disseminating these discourses. Hence, this manipulated and hateful discourse tries to gain support from the segment of society wh normally does not support far right and often apolitical, or tolerant towards asylum seekers. In this study, the ways in which the negative discourse of far right social movements against immigrants is brought to the centre of the political agenda by media is analysed using the agenda setting framework by McCombs and Shaw. Then, the claims that immigrants are involved in crime, or they are prone to be criminals are analysed and contrasted with the data obtained from the annual Crime and Safety Reports of the German Ministry of the Interior.


2018 ◽  
Vol 18 (3) ◽  
pp. 86-103

The effect of cultural distance (CD) on the entry mode choice (EMC) has been intensively studied but the empirical results are mixed. This study adopts the strategic fit perspective to examine how firms’ strategic motives and technological ownerships may influence the EMC in face of different cultural distances. Analyzing Taiwanese outward FDI cases from 2004 to 2007, this study found that firms entering the culture-distant countries would choose the wholly-owned subsidiary (WOS) mode when emphasizing more about the protection of technological competence than market expansion, or else would choose the joint-venture (JV) mode when the market expansion is prioritized.


Author(s):  
A.F. Mcrae

Farmers' objectives, their circumstances and the constraints they face are central to any consideration of ways and means of improving farming systems. The management, research and extension, and policy needs of the farmers attending this workshop were diverse. This appeared to be linked with the (unexpected) degree of diversity in the business objectives and management structures on these farms. More formal research on these issues across the spectrum of farmers is required to ensure that research and technology transfer meet the industry's needs. Keywords farming systems, research, technology transfer, objectives


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