Communicative Aspect of University Reputation Assessment (on the Case of RUDN University)

This article is concerned with the communicative study of the issue of assessing the reputation of universities. The article presents the concept of "reputation" and its characteristics such as a long-term period of creation, the multiple nature of reputation, the relationship with the values that the audience gives to the company etc. Reputation is seen as the result of communicative interaction with the audience, which allows to create trust and inspire confidence in stakeholders. The authors review the characteristics of the three leading world university rankings: Times Higher Education World University Rankings; Quacquarelli Symonds World University Rankings; The Academic Ranking of World Universities. And also, the article describes the criteria by which these rankings are built. It either observes the indicators that are taken into account in the compilation of reputational ratings for companies and brands. It turns out during the comparing of the criteria for assessing the ratings of universities and the ratings of companies and brands, that emotional components are completely dismissed from the ratings of universities. While compilers of the company’s reputation rankings RepTrak ™ Pulse and the brand’s reputation rankings Interbrand always include them. The article presents the data from a study of the reputation of RUDN University, which the authors conducted by methods of survey and interview in November 2019. They show that an emotional assessment of a university's reputation is more important for an internal audience than a rational one.

Communication Science-2021: Results and Prospects

The journal presents the works of Russian scientists reflecting the research of intercultural, advertising, professional communication, issues of educational activities in the field of communication studies, as well as general humanitarian problems of communication science.

Sociolinguistics. Reading-Book

The textbook "Sociolinguistics. Reading-book", intended for students studying in the direction of "Forensic expertise", is being prepared for publication. The book includes fragments from the works of famous domestic and foreign linguists devoted to the main sociolinguistics problems (subject area, conceptual apparatus, social and communicative system, social marking of language units, research methods, language policy, etc.). Each text is accompanied by control questions and tasks. The textbook provides students with additional material for individual work. The book can be useful to teachers in preparation for lectures and seminars, and is also of interest to a wide range of readers.

Name of Russian Podcasts: Semantics and Pragmatics

This article addresses the issues of organizing the communicative space of modern media. The main focus is on considering the names of podcasts - audio blogs on the Internet - in terms of the various language techniques used in them. The material for the study was podcasts operating on the platforms of the Internet site YouTube and the social network Vkontakte in Russia. 9 groups of podcast titles were identified by the type of reception underlying each name. It has been established that the corpus of titles in the podcasting industry is characterized by a wide variety. Among them, original names predominate, built on the basis of a language game, precedent texts, borrowings from other languages, stylistically marked words or implicit meaning, metaphorical, symbolic, ironic component embedded in them, which work on the implementation of a contact-establishing strategy for subsequent communication between mediators and the audience listeners.

Manifestation in the English Grammar of Cultural Context as One of the Dimensions of Intercultural Communication

The current trends of globalization and active intercultural contacts reveal practical importance of developing awareness in the issue of correlation of language and culture. The article studies the linguistic side thereof, namely, manifestation of cultural dimensions (cultural context) in the language structure, which can contribute to more conscious study of the language, on the one hand, and to implementation of intercultural communication practices on the other, as correlation between structural (grammar) phenomena and cultural dimensions could make it possible to create a cultural portrait of a nation basing on the linguistic data.

The Importance of Speech Communication in Achieving a Person’s Prestige Needs

The article deals with the correlation of speech communication with human needs, represented on the fourth level of "Maslow's pyramid". The role of speech communication in achieving such prestigious needs as respect, authority, fame, honor, power, etc. is revealed. Particular attention is paid to the expansion of the functionality of speech communication in connection with the specifics of the prestige needs of man and the change in his status as a conceptual person.

COVID-19: On the Peculiarities of Lexical Neoplasms Emerged During the Coronavirus Pandemic (Based on the English Language Material)

The proliferation of new words and phrases accompanying the sudden outbreak of COVID-19 has led to new lexical and sociolinguistic changes that have become part of our lives. The present study attempts to examine the nature of new English words and expressions that emerged after the COVID-19 pandemic and to determine the type of word-formation processes that contributed to the emergence of these neologisms in English. The problem is that the emergence of a large number of neologisms associated with the COVID 19 pandemic creates difficulties when translating and applying them in speech. The object of the study is neologisms that appeared during the period of the COVID pandemic in the English language in 2020-2021. The subject of the research is the peculiarities of the formation of neologisms in modern English. The relevance of this work is conditioned by the need to study the new vocabulary that appears in speech due to the changes taking place in modern society under the influence of globalization. Language reflects today's changes as a global and unprecedented phenomenon, the memory of which will remain in history. Lexical neoplasms emerged during the pandemic period allow people to be versed in what is happening, regulate relationships and adapt to new living conditions.

The Scientific Heritage of Professor O.Ya. Goikhman as a Methodological and Theoretical Basis for the New Section of the Journal

The article presents the methodological and theoretical justification of the new section of the journal. The significance of the ideas of Professor O.G. Gokhman in the formation of communication research as a science, as well as the realization of its spiritual and harmonizing potential in modern crisis socio-cultural conditions is evaluated. The presentation and analysis of the article by religious scholar T.A.Poletaeva, which opens the rubric, is being carried out. The significant methodological and theoretical potential of the proposed synthesis of scientific approaches within the conceptual field of communication research is noted.

Frequency of Biblcal and Koranic Expressions Related to the Love Concept in the Modern English Language Internet

The subject of the research is a comparative analysis of the frequency of biblical and Quranic expressions related to the LOVE concept in the modern English-language Internet. The aim of the investigation firstly is to find out to what extent the religious foundations of culture influence on such a value dominant as the concept of LOVE, secondly, to find out the influence of secularization of the English-speaking society and spreading of Islam in the Western world on the conceptual dimension of the LOVE concept. As a research method it is used a search of biblical and Quranic expressions associated with the LOVE concept in the modern English-language Internet in the form of quotations from the Holy Scriptures and the Quran. An application area of the results of the investigation is situated at the turn of applied linguistics in the sphere of culture and comparative religious studies. The comparison of the indicated frequency and meanings of the LOVE concept in biblical and Quranic expressions allows to conclude that this concept in the linguistic picture of the world of our English speaking contemporaries remains Christian in its essence. Islam does not influence at all on the understanding of this life-setting value concept in the English-language picture of the world.

The Role of Intercultural Competence in Teaching a Foreign Language

The article focuses on a relevant issue of the development of intercultural competence in the health care context. Intercultural competence is a necessary component of any healthcare professional’s general competence. This is a demand not only at the federal level, but the cultural diversity of the population of is an ever-growing reality. The author also emphasizes the importance of learning a foreign language not only as a means of communication and cultural development, but also as a means of developing intercultural competence in health care. The results of the empirical part of the study are introduced. The survey was carried out among medical university students. The aim of this study is to analyze the preparedness of students for interaction with patients of different cultural backgrounds in health care profession. The method of questionnaire was used. The students gave their concepts of intercultural competence, defined its role in their future profession, and in a foreign language classroom.