Effect of Social Marketing Campaign on Utilization of Primary Health Care Preventive Services

2014 ◽  
Vol 32 (4) ◽  
pp. 47-74
Author(s):  
Randa M. Said ◽  
Ghada M. Khafagy ◽  
Maha M. | Ghobashi ◽  
Mohamed A. Fouda
Keyword(s):  
Health Care ◽  
Primary Health Care ◽  
Social Marketing ◽  
Preventive Services ◽  
Marketing Campaign ◽  
Social Marketing Campaign ◽  
Primary Health

scholarly journals Capitation-Based Financing Hampers the Provision of Preventive Services in Primary Health Care

2016 ◽  
Vol 4 ◽  
Author(s):  
János Sándor ◽  
Karolina Kósa ◽  
Magor Papp ◽  
Gergő Fürjes ◽  
László Kőrösi ◽  
...  
Keyword(s):  
Health Care ◽  
Primary Health Care ◽  
Preventive Services ◽  
Primary Health

The Impact of Relationship Stage on the Determinants of Trust in the Pharmacist–Client Relationship: Results from a Social Marketing Campaign

2010 ◽  
Vol 16 (4) ◽  
pp. 18-40 ◽  
Author(s):  
Chiara Maniscalco ◽  
Kim Daniloski ◽  
David Brinberg
Keyword(s):  
Health Care ◽  
Social Marketing ◽  
Health Care Providers ◽  
Large Scale ◽  
Medical Advice ◽  
Care Providers ◽  
Marketing Campaign ◽  
Social Marketing Campaign ◽  
Client Relationship ◽  
The Impact

The relationship between clients and their health care providers has an important impact on health promotion and disease prevention. Perhaps the most important element of patients' relationships with their health care providers is trust. Enhancing clients' trust in their health care provider has been shown to lead to greater adherence to medical advice, continuity of care, and better overall health outcomes. Pharmacists are beginning to take on the role of primary health care providers to meet the increasing need for affordable, quality medical care. As pharmacists begin to dispense medical advice as well as medicine, there is an increased need for research on the determinants of trust in the pharmacist-client relationship. In this article, we conduct in-depth interviews and a large-scale field survey to develop a social marketing campaign to increase clients' trust in their pharmacists. We implement the campaign through a randomized field experiment and find evidence that emphasizing relational benefits in the developing stages of the pharmacist–client relationship increases trust.

scholarly journals Hipertensão secundária: abordagem nos cuidados de saúde primários

2021 ◽  
Vol 37 (6) ◽  
pp. 535-548
Author(s):  
Tiago Costa ◽  
◽  
Diana Catarina Coelho Leitão ◽  
Keyword(s):  
Health Care ◽  
Primary Health Care ◽  
Task Force ◽  
Preventive Services ◽  
Secondary Hypertension ◽  
Cochrane Library ◽  
Primary Health ◽  
The Cochrane Library ◽  
De Medicina

Objetivos: Identificar situações sugestivas de hipertensão secundária (HS). Rever a fisiopatologia, manifestações clínicas e/ou laboratoriais, diagnóstico e tratamento das principais formas de HS, bem como estabelecer o papel do médico de família na sua abordagem à luz da evidência mais recente. Fontes de dados: MEDLINE/PubMed, The Cochrane Library, UpToDate, U.S. Preventive Services Task Force e normas de orientação clínica da Direção-Geral da Saúde. Métodos: Foi realizada a pesquisa de artigos científicos em plataformas online de medicina baseada em evidência utilizando as palavras-chave Secondary Hypertension e Primary Health Care. A pesquisa foi realizada em julho de 2019, sendo a seleção dos artigos feita com base no título, conteúdo do resumo e data de publicação. Foram também consultadas normas de orientação clínica e guidelines. Resultados: A HS deve ser suspeita em contexto de hipertensão resistente, início de hipertensão antes dos 30 anos num utente sem fatores de risco, elevação súbita ou instabilidade da pressão arterial basal, hipertensão maligna ou acelerada, início de hipertensão diastólica em idosos, hipertensão associada a distúrbios hidro-eletrolíticos ou hipertensão associada a clínica sugestiva de determinada etiologia específica. Em crianças e adolescentes, as principais causas de HS são as doenças do parênquima renal, ao passo que nos adultos as etiologias mais comuns incluem a síndroma da apneia obstrutiva do sono, doenças do parênquima renal, estenose da artéria renal, hiperaldosteronismo primário e feocromocitoma. O reconhecimento de manifestações clínicas e/ou laboratoriais sugestivas da etiologia da HS deve orientar a realização dos testes de rastreio para posterior tratamento ou referenciação. Conclusão: Avaliar em todos os utentes hipertensos a existência de causas secundárias não é custo-efetivo, pelo que apenas devem ser estudados os utentes com características sugestivas de HS. A realização e interpretação dos testes de rastreio de forma adequada é fundamental para a referenciação e tratamento dos utentes com HS.

scholarly journals Perceptions of Internship Doctors on Promotive and Preventive Health Services in Puskesmas (Community and Primary Health Care Center)

2018 ◽  
Vol 1 (2) ◽  
pp. 16
Author(s):  
Mariatul Fadillah ◽  
Murwani Emasrissa Latifah
Keyword(s):  
Health Care ◽  
Primary Health Care ◽  
Health Services ◽  
Health Care Services ◽  
Preventive Health Services ◽  
Preventive Services ◽  
Preventive Health ◽  
Care Services ◽  
Primary Health ◽  
Primary Health Care Centers

Background: Health care services are any efforts that are self-administered or done jointly within an organization to maintain and improve health, prevent and cure diseases and restore the health of individuals, families, groups and/or communities. Promotional and preventive services are conducted by individuals or groups in improving health and preventing the occurrence of outcomes unwanted by the community. Community Primary Health Care Centers (Puskesmas) are primary health care centers for the community which serve as the location of the new family doctors internship program in Indonesia.Objectives: The purpose of this study is to investigate the perception of internship doctors on the promotion and preventive services at the Puskesmas where they are placed for internship.Methods: This research is a quantitative analytical study with cross-sectional research design through the distribution of a questionnaire in the form of a Google survey form to all internship doctors in 571 Puskesmas in Indonesia. The questionnaire contains a list of questions that have been categorized according to the parent theory used, namely the Lawrence Green theory. The samples obtained in this study included 218 internship doctors.Results: From this study it was found that as many as 130 people (59.6%) of intern doctors who conducted promotive and preventive health services at Puskesmas came from State Universities. As many as 86 people (39.4%) of interns who conducted promotive and preventive health services at Puskesmas were 25 years old, with 143 (65.6%) females and 184 people (84.4%) unmarried. From the results of logistic regression analysis of Awareness Level, Knowledge Level, Time, Potential Revenue and Government Support, all factors have significant influence on the internship doctors’ perceptions on the promotive and preventive health care services (p<0.05).Conclusion: In this research, there are profiles and factors that significantly influence the internship doctor’s perceptions on health promotion and preventive services at Puskesmas.

Social Marketing and Communication: Changing Health Behavior in the Third World

1989 ◽  
Vol 3 (4) ◽  
pp. 17-24 ◽  
Author(s):  
Elayne Clift
Keyword(s):  
Health Care ◽  
Primary Health Care ◽  
Health Behavior ◽  
Social Marketing ◽  
Third World ◽  
Health Sector ◽  
Development Project ◽  
Communication Model ◽  
Development Communication ◽  
Primary Health

Development communication, particularly within the health sector, is relatively new and still shrouded in mystique. Many health planners and policy-makers in developing countries and elsewhere do not yet fully appreciate the role communication plays in primary health care interventions. Nevertheless, communication theory, embracing diffusion of innovations and social marketing, can make a significant contribution in improving health status. This paper explores, through an examination of the literature and the experience of a worldwide research and development project, the synthesis of development communication, diffusion, social marketing, and primary health care. It attempts to demonstrate the value of integrating these paradigms within the context of a public health communication model. Focusing on the use of radio and interpersonal communication, the paper describes model projects in India and Honduras and reveals through their example the role of communication in changing health behavior in Third World settings.

Sign in / Sign up

Export Citation Format

Share Document