Impact of Electronic Word of Mouth on Consumer Purchase Intention in Footwear Industry of Pakistan

2017 ◽  
Vol 6 (12) ◽  
pp. 52-63 ◽  
Author(s):  
Khuram Khan ◽  
Mohammed Ali
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Footwear Industry ◽  
Consumer Purchase Intention

What Drives Electronic Word of Mouth and Purchase in Social Commerce?

2020 ◽  
Vol 12 (4) ◽  
pp. 71-84
Author(s):  
Youngkeun Choi
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Purchase Intentions ◽  
Perceived Behavioral Control ◽  
Electronic Word Of Mouth ◽  
Research Model ◽  
Social Commerce ◽  
Consumer Purchase Intention

The purpose of this study is to develop and verify the research model to examine the antecedents of electronic word of mouth on social commerce, which influences consumer purchase intentions. In the results, first, the attitude toward the electronic word of mouth, subjective norm, and perceived behavioral control increases the electronic word of the consumer. Second, a consumer's electronic word of mouth increases his or her purchase intention. Finally, attitude toward the electronic word of mouth and perceived behavioral control among the pioneers of the electronic word of mouth of the consumer increases his or her purchase intention through the electronic word of mouth. This study is the first one to contribute to the study of social commerce by giving scholarly attention to electronic word of mouth. This study provides new ways to stimulate consumer purchase intention.

scholarly journals Leveraging Electronic Word of Mouth on TikTok: Somethinc Skin Care Product Innovation to Increase Consumer Purchase Intention

2021 ◽  
Vol 5 (1) ◽  
pp. 19
Author(s):  
Camelia Hasena ◽  
Eko Sakapurnama
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Brand Image ◽  
Survey Method ◽  
Electronic Word Of Mouth ◽  
Analysis Technique ◽  
Consumer Purchase Intention ◽  
Skin Care Product ◽  
Media Platform ◽  
Online Calculator

Social Media platform continually assisting industry as a media promoter for its customer. This study aims to determine how the influence of electronic word of mouth on TikTok on purchase intention of Somethinc skincare products through brand image. This study uses a quantitative approach with data collected using a survey method. The research instrument used a questionnaire distributed via google form. The number of samples in this study were 100 respondents who were TikTok users, knew about and had never bought Somethinc skincare products. The analysis technique used in this research is simple linear regression using SPSS version 22 and single test using an online calculator. The results of this study indicate that the four hypotheses of this study are accepted. It was concluded that there was an influence between e-WOM on TikTok on purchase intention of Somethinc skincare products, the influence between e-WOM on TikTok on Somethinc's brand image, the influence between Somethinc brand image on purchase intention of Somethinc skincare product, and influence between Electronic word of mouth on TikTok. towards purchase intention of Somethinc skincare products through brand image.

Investigating impact of Electronic Word of Mouth on Consumer Purchase Intention

2016 ◽  
pp. 213-229 ◽  
Author(s):  
Shubham Goswami
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Critical Role ◽  
The Internet ◽  
Electronic Word Of Mouth ◽  
Level Of Involvement ◽  
Online Purchase ◽  
Consumer Purchase Intention

The domination of Word of mouth (WOM) has been applauded for many years as key influence on consumer purchases. Associating WOM with the internet usually called electronic-WOM (e-WOM) makes transmission of messages much easier, wider and faster. As e-WOM is not restricted to strong social tie groups thus the message itself plays a critical role in building purchase intention. The present study, first attempts to investigate messages efficacy on identified constructs. The study recognized credibility of message as a sole component that could moderate the discord between level of involvement and expected intention for online purchase.

scholarly journals The Effect of Incentivized Electronic Word-of-Mouth (EWOM) on Consumer Purchase Intention

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Muhammad Husni Tamrin ◽  
Nurul Huda
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Relative Effectiveness ◽  
Value Added ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Strong Impact ◽  
Electronic Word Of Mouth ◽  
Consumer Purchase Intention

Objective: Social media has a strong impact as a reference for consumers in getting information about the product. Electronic word-of-mouth (eWOM), which is usually delivered by social media, is still the most secure advertising media. This study provides information about incentivized eWOM on purchase intention and other factors that can affect consumers. Research Design & Methods: The method used in this research is the quantitative method with an associative approach. Descriptive analysis and structural equation modeling were used to measure the influence of these variables. Findings: The results showed that the incentivized eWOM had a significant effect on purchase intention but had no impact on the company’s brand awareness. Meanwhile, the attractiveness of advertising messages has no significant effect in influencing purchase intention but has a significant effect on the company’s brand awareness. Implications & Recommendations: Although this research give contributions to the e-WOM literature, several limitations and future research suggestion deserve mentions. Further research can examine the relative effectiveness of non-monetary incentives. Contribution & Value Added: Researchers have provided input and suggestions to SMEs to optimize incentivized eWOM to increase consumer purchase intention.

scholarly journals BRAND IMAGE, PRODUCT KNOWLEDGE, DAN ELECTRONIC WORD OF MOUTH BERPENGARUH TERHADAP PURCHASE INTENTION

2020 ◽  
Vol 9 (3) ◽  
pp. 1129
Author(s):  
I Kadek Ary Saputra ◽  
I Gusti Ngurah Jaya Agung Widagda K
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Brand Image ◽  
Electronic Word Of Mouth ◽  
Product Knowledge ◽  
Online Questionnaire ◽  
Important Concern ◽  
Analysis Technique ◽  
Consumer Purchase Intention

The competition for the sports shoes market in Indonesia is getting tougher, due to the large number of foreign and local producers competing to expand their market share. The importance of understanding consumer behavior has become an important concern of various industries, one of which is the futsal sport shoes industry. This study aims to explain the effect of brand image, product knowledge and electronic word of mouth on purchase intention on Specs shoe products. This research was conducted in Denpasar, using an online questionnaire, with 120 respondents. Determination of the sample using purposive sampling. The analysis technique used is multiple linear regression. The results showed that the variable brand image, product knowledge, electronic word of mouth partially and simultaneously had a positive and significant effect on purchase intention. Specs shoe companies must increase brand image, product knowledge and electronic word of mouth so that consumer purchase intention increases. Keywords: brand image, product knowledge, electronic word of mouth, purchase intention

Impact of Electronic Word of Mouth Evaluation on Purchase Intention

2013 ◽  
Vol 3 (2) ◽  
pp. 20-37 ◽  
Author(s):  
Manel Hamouda ◽  
Rym Srarfi Tabbane
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Communication Tool ◽  
Mediating Role ◽  
Internet Users ◽  
Consumer Purchase Intention ◽  
Managerial Implications ◽  
The Impact

This paper examines the impact of exposure to Electronic Word of Mouth (EWOM) on consumer purchase intention. More specifically, the study focuses on the mediating role of attitude towards the product in the relationship between purchase intention and EWOM exposure. To this effect, the study was conducted over a number of 204 internet users who were exposed to online hotel comments. Three distinct linear correlations were used. First, the correlation between the intention to visit the hotel and EWOM evaluation, then a second correlation between attitude towards the hotel and EWOM evaluation and finally, a third multiple regression of purchase intention on both attitude towards the hotel and EWOM evaluation. The obtained results indicated that attitude towards the product is a full mediating variable between purchase intention and EWOM evaluation. The study concludes with managerial implications recommending the use of EWOM as an efficient communication tool.

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