الفكر التصميمي لشعارات جامعات المملكة العربية السعودية وعلاقتها بهويتها البصرية = The Design Thought of KSA Universities’ Logos and Its Relationship with Its Visual Identity

2020 ◽  
Vol 20 (3) ◽  
pp. 323-432
Author(s):  
الصاعدي ، عبير بنت مسلم
Keyword(s):  
Visual Identity

Speaker Identity Recognition by Acoustic and Visual Data Fusion through Personal Privacy for Smart Care and Service Applications

2020 ◽  
Vol 64 (4) ◽  
pp. 40404-1-40404-16
Author(s):  
I.-J. Ding ◽  
C.-M. Ruan
Keyword(s):  
Face Detection ◽  
Speaker Recognition ◽  
Visual Information ◽  
Classification Tree ◽  
Gaussian Mixture ◽  
Recognition Method ◽  
Indoor Space ◽  
Identity Recognition ◽  
Visual Identity ◽  
Speaker Classification

Abstract With rapid developments in techniques related to the internet of things, smart service applications such as voice-command-based speech recognition and smart care applications such as context-aware-based emotion recognition will gain much attention and potentially be a requirement in smart home or office environments. In such intelligence applications, identity recognition of the specific member in indoor spaces will be a crucial issue. In this study, a combined audio-visual identity recognition approach was developed. In this approach, visual information obtained from face detection was incorporated into acoustic Gaussian likelihood calculations for constructing speaker classification trees to significantly enhance the Gaussian mixture model (GMM)-based speaker recognition method. This study considered the privacy of the monitored person and reduced the degree of surveillance. Moreover, the popular Kinect sensor device containing a microphone array was adopted to obtain acoustic voice data from the person. The proposed audio-visual identity recognition approach deploys only two cameras in a specific indoor space for conveniently performing face detection and quickly determining the total number of people in the specific space. Such information pertaining to the number of people in the indoor space obtained using face detection was utilized to effectively regulate the accurate GMM speaker classification tree design. Two face-detection-regulated speaker classification tree schemes are presented for the GMM speaker recognition method in this study—the binary speaker classification tree (GMM-BT) and the non-binary speaker classification tree (GMM-NBT). The proposed GMM-BT and GMM-NBT methods achieve excellent identity recognition rates of 84.28% and 83%, respectively; both values are higher than the rate of the conventional GMM approach (80.5%). Moreover, as the extremely complex calculations of face recognition in general audio-visual speaker recognition tasks are not required, the proposed approach is rapid and efficient with only a slight increment of 0.051 s in the average recognition time.

Masses, Medicine and Race. The Biopolitics of Monstrosity in Third Reich Propaganda Films

2017 ◽  
Author(s):  
Jan Borowicz
Keyword(s):  
Mentally Ill ◽  
Third Reich ◽  
Body Politics ◽  
Visual Material ◽  
Mentally Ill Persons ◽  
Visual Identity ◽  
Short Films ◽  
Propaganda Films

The author examines body politics in Nazi cinema and propaganda movies (medical short films and materials filmed in the Polish Ghettos) in terms of constructing the visual identity of a nation in opposition to the allegedly non-normative bodies of Jews and mentally ill persons. The author connects the visual material with notions of biopolitics (Foucault, Agamben, Esposito).

Speaker Adaptation for Lip-Reading Using Visual Identity Vectors

2019 ◽  
Author(s):  
Pujitha Appan Kandala ◽  
Abhinav Thanda ◽  
Dilip Kumar Margam ◽  
Rohith Chandrashekar Aralikatti ◽  
Tanay Sharma ◽  
...  
Keyword(s):  
Visual Identity ◽  
Lip Reading

Research on visual recognition intelligent system of city brand image based on fuzzy theory and regional culture

2021 ◽  
pp. 1-9
Author(s):  
Lin Han ◽  
Lu Han
Keyword(s):  
Neural Network ◽  
Visual Recognition ◽  
Intelligent System ◽  
Brand Image ◽  
Fuzzy Theory ◽  
Recognition System ◽  
Market Competitiveness ◽  
Visual Identity ◽  
Fuzzy Neural ◽  
Intelligent Recognition

With the rapid development of China’s market economy, brand image is becoming more and more important for an enterprise to enhance its market competitiveness and occupy a favorable market share. However, the brand image of many established companies gradually loses with the development of society and the improvement of people’s aesthetic pursuit. This has forced it to change its corporate brand image and regain the favor of the market. Based on this, this article combines the related knowledge and concepts of fuzzy theory, from the perspective of visual identity design, explores the development of corporate brand image visual identity intelligent system, and aims to design a set of visual identity system that is different from competitors in order to shape the enterprise. Distinctive brand image and improve its market competitiveness. This article first collected a large amount of information through the literature investigation method, and made a systematic and comprehensive introduction to fuzzy theory, visual recognition technology and related theoretical concepts of brand image, which laid a sufficient theoretical foundation for the later discussion of the application of fuzzy theory in the design of brand image visual recognition intelligent system; then the fuzzy theory algorithm is described in detail, a fuzzy neural network is proposed and applied to the design of the brand image visual recognition intelligent system, and the design experiment of the intelligent recognition system is carried out; finally, through the use of the specific case of KFC brand logo, the designed intelligent recognition system was tested, and it was found that the visual recognition intelligent system had an overall accuracy rate of 96.08% for the KFC brand logo. Among them, the accuracy rate of color recognition was the highest, 96.62%; comparing the changes in the output value of the training sample and the test sample, the output convergence effect of the color network is the best; through the comparison test of the BP neural network, the recognition effect of the fuzzy neural network is better.

scholarly journals B2B service brand identity and brand performance

2015 ◽  
Vol 49 (7/8) ◽  
pp. 1139-1162 ◽  
Author(s):  
Darren Andrew Coleman ◽  
Leslie de Chernatony ◽  
George Christodoulides
Keyword(s):  
Significant Influence ◽  
Structural Equation ◽  
Brand Management ◽  
Brand Identity ◽  
Equation Modeling ◽  
Brand Performance ◽  
Content Type ◽  
Visual Identity ◽  
Service Brand ◽  
The Uk

Purpose – This paper aims to apply the business-to-business (B2B) Service Brand Identity (SBI) scale to empirically assess the influence of service brand identity on brand performance for the first time. Design/methodology/approach – Based on data collected from 421 senior marketing executives, this paper applies the B2B SBI and structural equation modeling to fulfill the above purpose. Findings – Brand personality and human resource initiatives have a positive and significant influence on brand performance. Corporate visual identity, in addition to an employee and client focus, has an insignificant impact on performance. Consistent communications have a negative and significant influence on brand performance. Research limitations/implications – Data were only collected from executives in the UK. This research would benefit from replicative studies. Practical implications – This research empirically establishes the brand management activities that drive brand performance. Originality/value – This is the first empirical study to assess the influence service brand identity has on brand performance.

PERANCANGAN IDENTITAS VISUAL REBRANDING CITRA PERUSAHAAN CEMARA CERAMICS (DESIGN OF CEMARA CERAMICS VISUAL REBRANDING IDENTITY)

2021 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Anak Agung Ngurah Gede Marhendra ◽  
Agung Eko Budiwaspada ◽  
Sangayu Ketut Laksemi Nilotama
Keyword(s):  
Design Thinking ◽  
Corporate Identity ◽  
Corporate Image ◽  
Visual Design ◽  
Stage Design ◽  
The Core ◽  
Visual Identity ◽  
The Creation ◽  
Strategy Design ◽  
Core Problem

<p>Abstract Design of Cemara Ceramics Visual Rebranding Identity aims to produce a concept strategy and visual rebranding of the Cemara Ceramics company and produce a Cemara Ceramics rebranding visual identity design in order to encourage the creation of a new identity image. The method in this design uses a 5-stage Design Thinking approach, namely Empathize, Define, Ideate, Prototype and Test. The result achieved is the design of the new Cemara Ceramics corporate identity. With the use of the design thinking method in this research, various problems related to the company image of Cemara Ceramics can be found. The core problem obtained is how to design a strategy and concept of visual identity rebranding to encourage the creation of a new corporate image of Cemara Ceramics.</p><p>Keywords: visual rebranding identity, concept strategy, design thinking</p><p>Abstrak Perancangan Identitas Visual Rebranding Citra Perusahaan Cemara Ceramics ini bertujuan untuk menghasilkan strategi konsep dan visual rebranding perusahaan Cemara Ceramics serta menghasilkan rancangan identitas visual rebranding Cemara Ceramics dalam rangka mendorong terciptanya citra identitas yang baru. Metode dalam perancangan ini menggunakan pendekatan 5 tahapan Design Thinking yaitu Empathize, Define, Ideate, Prototype dan Test. Hasil yang dicapai yaitu rancangan corporate identity Cemara Ceramics yang baru. Dengan adanya penggunaan metode design thinking pada penelitian ini dapat menemukan berbagai permasalahan terkait citra perusahaan Cemara Ceramics. Permasalahan inti yang didapat yaitu mengenai bagaimana merancang strategi dan konsep identitas visual rebranding untuk mendorong terciptanya citra baru perusahaan Cemara Ceramics.</p><p>Kata kunci: identitas visual rebranding, strategi konsep dan visual, design thinking</p>

The elements of the company's visual identity and their role in creating the identity

2018 ◽  
Vol XIV ◽  
pp. 197-218
Author(s):  
Adriana Frączek
Keyword(s):  
Interior Design ◽  
Technological Advances ◽  
Visual Identity ◽  
Future Plans

In image-creating techniques that increasingly and increasingly use modern technological advances, the importance of image and images increases dramatically. The specialists responsible for creating the image of the company are building a message, which is often the logo placed on the company car, graphic footer in the mail, the color and material used in the interior design or the interestingly designed website, which in addition to the news contains information. About the history and heritage of the company, and its future plans.

Sign in / Sign up

Export Citation Format

Share Document