scholarly journals Consumer Acceptance and Willingness to Pay for Prebiotic Kuini Juice in Malaysia

2021 ◽  
Vol 11 (2) ◽  
pp. 232
Author(s):  
Norzalila Kasron ◽  
Siti 'Aisyah Baharudin ◽  
Saiful Bahri Saari ◽  
Mohd Nur Hafiz Mat Azmin ◽  
Nor Azlina Saari
Keyword(s):  
Willingness To Pay ◽  
Agricultural Research ◽  
Contingent Valuation Method ◽  
Value Added ◽  
Peninsular Malaysia ◽  
Government Support ◽  
Consumer Acceptance ◽  
Objective Analysis ◽  
Health Food ◽  
Valuation Method

Changing consumers' lifestyles and food consumption patterns provide an excellent opportunity to develop the prebiotics market in Malaysia. Therefore, Malaysia is trying to improve products based on local ingredients such as kuini juice developed by the Malaysian Agricultural Research and Development Institute (MARDI). The high fibre content found in kuini makes it suitable to be used as one of the essential ingredients in prebiotic drinks.  This research attempted to analyse consumer acceptance and willingness to pay for prebiotic kuini juice.  A survey was conducted in Peninsular Malaysia, where 400 respondents were interviewed using a structured questionnaire.  Exploratory factor analysis, Kaiser-Meyer-Olkin test and Bartlett's Test of Sphericity were utilised for objective analysis 1, while the Contingent Valuation Method was utilised for objective analysis 2.  The result showed that 73% of respondents had taken prebiotic juice in the past. The tendency to choose prebiotic kuini juice by MARDI was 52% compared to existing products in the market. Significant findings determined consumers' preference factors, including product marketing and promotion, which influenced the purchasing of prebiotic kuini juice. The willingness to pay by respondents was lower at RM4.10/300ml bottle than the actual price bid at RM5.70/300ml bottle. As consumer awareness of health increases, it was an opportunity for the health food industry to expand the functional food market. However, some improvements should be adjusted to ensure prebiotic kuini juice can compete with other similar products in the market. Government support is needed to encourage indigenous fruits cultivation and to produce value-added products. 

scholarly journals Consumer Acceptance of Fermented Drinks in Malaysia

2021 ◽  
Vol 6 (11) ◽  
pp. 306-314
Author(s):  
Norzalila Kasron ◽  
Musaalbakri Abdul Manan ◽  
Mohd Nur Hafiz Mat Azmin ◽  
Nor Azlina Saari ◽  
Malisah Abd Latip
Keyword(s):  
Willingness To Pay ◽  
Functional Foods ◽  
Raw Materials ◽  
Value Added ◽  
Sampling Technique ◽  
Peninsular Malaysia ◽  
Market Potential ◽  
Government Support ◽  
Consumer Acceptance ◽  
Underlying Structure

Fermented beverages have become a powerful player in the global beverage sector because of the increased demand for health products and their nutritional benefits to societies. This study aimed to identify consumer acceptance and willingness to pay for fermented drinks developed by MARDI. It also will evaluate the market potential of products among industry players. In this study, the data was collected using structured questionnaire and face-to-face interviews focused on the population in Peninsular Malaysia. The population's selection by stratified random sampling technique and the major survey locations included mall and hypermarket. Exploratory factor analysis (EFA) was used to discover the underlying structure of observed variables. A total of 400 respondents had participated in the study. A field survey conducted showed that 54% of respondents knew about functional foods and 55% of these are aware of functional foods based on fruits were in the market. The survey found that 30% of respondents had taken fermented drinks before, while the rest had never known this drink. Age and income have a significant influence on consumers' willingness to pay fermented drinks at a reasonable price if this product is available in the Malaysian market. Government support is needed to encourage the cultivation of indigenous fruit in Malaysia. It can be done through the provision of seed subsidies and financial resources to farmers in expanding and increasing the supply of these raw materials for the production of value-added products.

Reliability and Validity of the Contingent Valuation Method for Estimating Willingness to Pay: A Case of In Vitro Fertilisation

2018 ◽  
Vol 17 (1) ◽  
pp. 103-110 ◽  
Author(s):  
Stella Nalukwago Settumba ◽  
Marian Shanahan ◽  
Willings Botha ◽  
Muhammad Zulilhaam Ramli ◽  
Georgina Mary Chambers
Keyword(s):  
Willingness To Pay ◽  
Contingent Valuation ◽  
Contingent Valuation Method ◽  
Reliability And Validity ◽  
In Vitro Fertilisation ◽  
Valuation Method

scholarly journals CONSUMERS’ WILLINGNESS TO PAY (WTP) OF SPECIAL TAX FOR NON-GREEN VEHICLES TOWARDS ENVIRONMENTAL PERFORMANCE IN MALAYSIA

2019 ◽  
pp. 66-77
Author(s):  
Sharul Shahida Shakrein Safian ◽  
Hanny Zurina Hamzah
Keyword(s):  
Willingness To Pay ◽  
Automotive Industry ◽  
Environmental Performance ◽  
Contingent Valuation Method ◽  
Economic Valuation ◽  
Environmental Issues ◽  
Maximum Level ◽  
Green Technology ◽  
Valuation Method ◽  
Green Vehicles

The use of the green concept in the automotive industry as an energy-efficient transport innovation is still regarded as a new technology in Malaysia. It also has the potential to alleviate environmental issues in order to improve environmental performance in the automotive industry context. As such, the significance of green technology has become a growing concern, especially among developing countries. The purpose of this study is to determine consumers’ willingness to pay for green vehicles towards solving environmental issues in Malaysia. In order to achieve this, the consumers’ willingness to pay (WTP) and their preferences were examined using the contingent valuation method (CVM) as found in previous studies. Data was gathered using survey questionnaires which were distributed among 445 Malaysians so as to know their preferences in terms of green vehicles and green practices. The data was analyzed using the Economic Valuation Method. The result shows that Malaysians are willing to pay the price increase in road tax by 6.49% maximum level for non-green vehicles as well as all control variables included in the doubled-bounded case. On the other hand, for a single-bounded case, the maximum value is 7.91% which is higher as respondents were given single WTP amount for acceptance compared to the double-bounded case when the initial WTP was followed by another different amount.

scholarly journals Paying the price to solve fisheries conflicts in Brazil’s Marine Protected Areas

2018 ◽  
Author(s):  
Priscila Lopes ◽  
Sebastian Villasante
Keyword(s):  
Willingness To Pay ◽  
Contingent Valuation ◽  
Protected Areas ◽  
Marine Protected Areas ◽  
Contingent Valuation Method ◽  
Slight Tendency ◽  
Valuation Method ◽  
Fernando De Noronha

Ecosystems services (ES) provide food and recreation to humans, but are fast being degraded. Marine Protected Areas (MPAs) have been proposed as a way to protect some of these ES, but decisions regarding what gets protection and what gets consumed can be a source of conflicts. One such example is the Fernando de Noronha MPA (Brazil), where there is a conflict between shark-directed tourism and fishers who would like to access the no-take part of the MPA during part of the year. A contingent valuation method (Willingness to Pay) was used to ascertain if tourists would accept compensating fishers for not disturbing the sharks during a specific period of the year, by adding a symbolic increase in the taxes they already pay to either visit the island or to visit the no-take part of the MPA. Tourists were open to this alternative (67-71%), regardless of the fee being paid. However, there was a slight tendency to reject the fee when the tourists saw sharks during their stay, suggesting that a closer contact with these animals triggered a less sympathetic attitude towards fishers, probably because they start seeing fishers as wrongdoers, even if this is the worst choice for conservation. Although such a hypothetical payment was easily accepted by the majority of the tourists and could represent an affordable solution to conflicts, convincing those who reject such social compensation, especially if based on an irrational choice, would be an important step for sharks and for the MPA as a whole.

scholarly journals Resident Perception and Willingness to Pay for the Restoration and Revitalization of Urban Rivers

Water ◽  
2021 ◽  
Vol 13 (19) ◽  
pp. 2649
Author(s):  
Frederick Y. S. Lee ◽  
Anson T. H. Ma ◽  
Lewis T. O. Cheung
Keyword(s):  
Regression Analysis ◽  
Hong Kong ◽  
Willingness To Pay ◽  
Place Attachment ◽  
River Restoration ◽  
Contingent Valuation Method ◽  
Place Identity ◽  
Urban Rivers ◽  
Valuation Method ◽  
Local Residents

River revitalization, also called river restoration, has been implemented globally to restore urban river ecosystems that would benefit both the environment and local residents in various ways. The Hong Kong government has been attempting to revitalize local urban rivers; however, the perception and value of river restoration have not been assessed. With the application of a contingent valuation method, a questionnaire survey was designed to capture the attitude, place attachment, and willingness to pay (WTP) of Hong Kong residents in the context of urban rivers and river revitalization, and a proposed scenario for revitalization is given. The relationships among WTP, attitude and place attachment were explored through regression analysis. A total of 400 questionnaire samples were collected from Hong Kong residents, and over 75% of respondents were willing to pay for the proposed scenario. The results from regression analysis indicated that attitude, place dependence, place identity, and place social bonding positively influenced WTP and WTP bid amounts. In contrast, the place effect was unexpectedly found to be negatively correlated with WTP. Implications were drawn from these results, and recommendations were made concerning the features to be restored and conserved in future river revitalization work and the need to provide quality urban nature-based spaces for citizens.

scholarly journals PENILAIAN EKONOMI PENANGKARAN RUSA DI TAMAN HUTAN RAYA WAN ABDUL RACHMAN (TAHURA WAR) MENGGUNAKAN METODE KESEDIAAN MEMBAYAR

2021 ◽  
Vol 16 (1) ◽  
pp. 37-46
Author(s):  
Kevin Ewaldo Kahimpong
Keyword(s):  
Willingness To Pay ◽  
Sampling Method ◽  
Contingent Valuation Method ◽  
Economic Valuation ◽  
Sustainable Use ◽  
Conservation Education ◽  
Forest Park ◽  
Average Value ◽  
Valuation Method ◽  
To Come

Lampung is one of the provinces that has various tourist objects, one of which is the Deer Breeding in Wan Abdul Rachman (WAR) Grand Forest Park (Tahura). Its use as a tourist attracts visitors to come and have recreation. As one of the efforts for sustainable use, it is necessary to carry out an economic valuation. The purpose of this study was to calculate the willingness to pay visitors to the Deer Breeding in Tahura WAR using the willingness to pay method and to estimate the revenue received from the tourist attraction of Tahura WAR Deer Captivity. The method used in this research is the willingness to pay method with the contingent valuation method (CVM) and the total revenue method. The research was conducted from February to March 2020. The respondents selected regarding the purposive sampling method that was 100 people. The results showed that the average value of the willingness to pay visitors in Tahura WAR Deer Breeding was Rp. 12.900,-/person/visit, and acceptance of the Tahura WAR Deer Breeding was Rp. 27.552.00.000,-/year the value obtained from the willingness to pay visitors to a hypothetical market in the form of making deer conservation education packages.

scholarly journals ANALISIS WILLINGNESS TO PAY DAN PENGARUH VARIABEL PENDAPATAN, JUMLAH TANGGUNGAN RUMAH TANGGA, USIA, AKSES KE SEKOLAH TERHADAP PEMILIHAN SERTA PENGEMBANGAN STRATEGI PENGELOLAAN SEKOLAH

2021 ◽  
Vol 6 (1) ◽  
pp. 77-88
Author(s):  
Christina Utami ◽  
Metta Padmalia
Keyword(s):  
Willingness To Pay ◽  
Contingent Valuation Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
User Fees ◽  
Snowball Sampling ◽  
Valuation Method ◽  
The Government

The purpose of this study is to estimate and analyze the willingness to pay  and fax tor the factors that affect the willingness to pay at High School in the of Semarang. The method used is Contingent Valuation Method (CVM) and multiple linear regression analysis. The number of samples in this study were 238 respondents, the sampling technique was done by snowball sampling. The results of this study indicate that the average willingness to pay (WTP) of households in High Schools in Semarang is Rp.559.034,00. Factors that have a significant influence on WTP values are income variables, number of household dependents, age and length of access. Whereas the factors that have no effect on willingness to pay (WTP) are parents' education variables. Based on the results of the study, the suggestions that can be put forward are the management or the government to improve the quality of the Vocational School as well as the development of a transparency policy on the collection and allocation of user fees and other resources.

scholarly journals Environment carrying capacity and willingness to pay for bird-watching ecotourism in Kerandangan Natural Park, Lombok, Indonesia

2020 ◽  
Vol 21 (5) ◽  
Author(s):  
I Wayan Suana ◽  
Hilman Ahyadi ◽  
Gito Hadiprayitno ◽  
Saleh Amin ◽  
Lalu Achmad Tan Tilar Wangsajati Sukmaring Kalih ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Carrying Capacity ◽  
Contingent Valuation Method ◽  
Secondary Data ◽  
Observation Point ◽  
Valuation Method ◽  
Natural Park ◽  
Bird Watching ◽  
Guest House ◽  
The Status

Abstract. Suana IW, Ahyadi H, Hadiprayitno G, Amin S, Kalih LATTWS, Sudaryanto FX. 2020. Environment carrying capacity and willingness to pay for bird-watching ecotourism in Kerandangan Natural Park, Lombok, Indonesia. Biodiversitas 21: 2266-2274.  Five trails of interest to bird-watchers and an observation point by the guest house of Kerandangan Natural Park (KNP) have potential to be developed as bird-watching ecotourism packages. In order to develop sustainable bird-watching ecotourism in KNP, we analyzed the environment carrying capacity and willingness to pay (WTP) for bird-watching ecotourism packages. All of the trails and an observation point in KNP were explored to determine the width and length of the trails, the visit time, as well as the soil texture and slope along the trails. Interviews with KNP managers and secondary data from Meteorology, Climatology and Geophysics Council (BMKG)-Climatology Station Class I-West Lombok were also used to determine the status of biophysical habitats. The environment carrying capacity was calculated by combining the physical carrying capacity, real carrying capacity, and effective carrying capacity. The results show that environment carrying capacity of bird-watching ecotourism packages in KNP was higher than the actual visitation levels. It indicates that opportunity to develop and increase the number of visitors is considerable. WTP was determined by Contingent Valuation Method (CVM) with payment card approach. Through the brochure, 150 respondents were given information on bird-watching ecotourism packages, then are offered three options, and only allowed to choose one that can be paid. Data were collected by the incidental sampling method. The results show that the visitors are willing to pay for bird-watching ecotourism packages, with mean WTP of US$ 20.7 per visitor. It implies that they are willing to shoulder the financial support for management and conservation of birds and their habitat in KNP. The findings provide important information for KNP managers for planning and marketing bird-watching ecotourism in KNP.

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