ANALISIS WILLINGNESS TO PAY DAN PENGARUH VARIABEL PENDAPATAN, JUMLAH TANGGUNGAN RUMAH TANGGA, USIA, AKSES KE SEKOLAH TERHADAP PEMILIHAN SERTA PENGEMBANGAN STRATEGI PENGELOLAAN SEKOLAH

The purpose of this study is to estimate and analyze the willingness to pay and fax tor the factors that affect the willingness to pay at High School in the of Semarang. The method used is Contingent Valuation Method (CVM) and multiple linear regression analysis. The number of samples in this study were 238 respondents, the sampling technique was done by snowball sampling. The results of this study indicate that the average willingness to pay (WTP) of households in High Schools in Semarang is Rp.559.034,00. Factors that have a significant influence on WTP values are income variables, number of household dependents, age and length of access. Whereas the factors that have no effect on willingness to pay (WTP) are parents' education variables. Based on the results of the study, the suggestions that can be put forward are the management or the government to improve the quality of the Vocational School as well as the development of a transparency policy on the collection and allocation of user fees and other resources.

PANIC BUYING PHENOMENON AMONG ACADEMICS AT X UNIVERSITY IN SURABAYA

In the weeks at the start of the pandemic, some news in Indonesia was colored related to the panic buying phenomenon by Indonesians in the midst of the Covid-19 pandemic. Of course, the Indonesian people were quite worried about the pandemic at that time. Starting from the scarcity of masks, hand soap and hand sanitizers at the beginning of the soaring positive cases of Covid-19 to the scarcity of staple goods consumed by everyday people such as sugar and rice, this phenomenon forced the government to impose restrictions on the purchase of staples. Currently, several regulations have been implemented regarding the purchase of basic commodities by the government to minimize hoarding activities of staple goods. This study aims to see the effect of the Covid-19 pandemic on the emergence of panic buying behavior among the academics of a university in Surabaya. The analytical method used in this research is descriptive analysis with a total sample of 60 respondents consisting of lecturers, students, and educational staff. The research was conducted from June to July 2020. After conducting a survey, it was found that many academics at X University Surabaya were not affected by the panic buying phenomenon.

Hubungan Tingkat Pengetahuan dan Sikap Santri Terhadap Kesiapsiagaan dalam Penganggulangan Bencana Kebakaran di Pondok Pesantren X di Kota Surabaya

Preparedness is a part of the disaster management process which aims to prevent and minimize disaster risk which is pro-active before a disaster occurs. Fire disasters can occur anywhere, including in the Islamic boarding schools, this is because in the Islamic boarding schools there is not only a teaching and learning process, but there are additional activities such as fulfilling their daily needs such as the students also live in the cottage during their studies. This research was conducted in July-August 2020 which aims to analyze the relationship between the level of knowledge and attitudes of students towards fire disaster preparedness at Islamic Boarding School Pondok Karya at Manado City. Type of this research using analytic survey with a cross sectional approach, with a total sample of 89 people was taken using accidental techniques. The results of this study showed that as many as 60 students (67.4%) have a level of preparedness that is ready to cope with fire disasters with a good level of knowledge (47.2%) on fire management procedures although only 33 students (37.1%) knew how to use fire extinguisher. Statistical test result using chi square test show that there is a relationship between the level of knowledge (0.002) and attitude (0.000) with the level of preparedness in fire disaster preparedness at Islamic Boarding Scholl Pondok Karya at Manado City. Recommended for Islamic Boarding School Management are required to provide education on fire disaster management preparedness to students at least once a year, so that if a fire disaster occurs, the risk can be minimized.

PENGARUH VISUAL AESTHETICS DAN PRESENTATION MODALITY TERHADAP INFORMATION CREDIBILITY, CONSUMER TRUST DAN PURCHASE INTENTION

This study analyzes how visual aesthetics and presentation modality influence information credibility, consumer trust and purchase intention on food content. This research uses a quantitative approach and belongs to the category of causal studies. The sampling technique used is non probability sampling. The sample of this research is people who actively use Instagram, follow culinary accounts, have bought food products on Instagram. Data collection techniques through surveys with a questionnaire that uses a five-­‐level Likert scale. The questionnaire was distributed via an electronic link using google form. The analysistechnique used is MANOVA and SEM. The results of this study stated that visual aesthetic and presentation modality affect information credibility and consumer trust, then information credibility and consumer trust affect purchase intention.

CITY BRANDING DI JEMBER : ANALISIS PERSPEKTIF DARI PENGUNJUNG

This study aims to analyze the effect of brand attitude and brand image on brand preference through mediating brand equity. The data collection technique used was a survey through a questionnaire given to respondents. The population determined in this study is people who have visited the City of Jember. The samples taken in this study were 130 people. The data analysis technique used is Partial Least Square (PLS) using SmartPLS 2.0 software. This study provides several results, among others: 1) The attitude of influencing the brand does not have a significant positive effect on brand preference; 2) Brand image has a significant positive effect on brand preference; 3) The attitude of influencing the brand has a significant positive effect on brand equity; 4) Brand image has a significant positive effect on brand equity; 5) Brand equity has no significant positive effect on brand preference; 6) The attitude of influencing the brand indirectly has no significant positive effect on brand preference through brand equity; 7) Brand image indirectly has a significant positive effect on brand preference through brand equity.

Strategies to Improve Service Quality With House of Quality at Hotel X Surabaya

Service that can satisfy consumers is the main key for service companies to be able to survive and develop their business. Because service is an intangible product, it requires maximum effort for service providers to be able to obtain satisfactory value from consumers. Understanding consumer needs and trying to meet consumer expectations as best as possible is one way to improve service quality. Hotel is one of the service providers in the tourism and business sector, where at this time hotel service is a critical service in its contribution to the tourism business. This research was conducted at a hotel in Surabaya. Surabaya is one of the metropolitan cities in Indonesia, where service providers have been competing fiercely and continue to innovate in providing services. This is also supported by the characteristics of the city of Surabaya as a trading city, so that it always requires complex services to meet consumer expectations. Therefore, it is very important to improve service quality through the formulation of the right strategy. In this research, it will be known what are the priorities of customers in choosing hotels, hotel service conditions, and hotel internal responses. The research method used in this study is divided into several stages, namely: problem identification, questionnaire creation and distribution, data processing, and the preparation of the House of Quality (HoQ). The data collection method used was a survey method with a questionnaire instrument, while the data analysis technique used was the House of Quality Matrix (HoQ) method as a representation of the Quality Function Deployment (QFD) method where the QFD function was to show how the quality attribute efforts would be derived. as an effort to meet customer needs in other words serves to determine what will satisfy customers and translate their customer desires into designed target.

PENGARUH PERSON ORGANIZATION FIT DAN WORKPLACE SPIRITUALITY TERHADAP TURNOVER INTENTION DENGAN AFFECTIVE COMMITMENT SEBAGAI VARIABEL INTERVENING DAN GENERASI MILLENNIAL SEBAGAI MODERASI(STUDI KASUS PT. BANK TABUNGAN NEGARA)

This study aims to determine the effect of person organization fit and workplace spirituality on turnover intention through affective commitment as an intervening variable. Also, to determine the relationship between person organization fit on turnover intention moderated by millennials generation, Samples in this study are employees of PT. Bank Tabungan Negara, Tbk. , total of 100 respondents. This type or research is explanatory with quantitive methods. The sampling technique used is nonprobability sampling with purposive sampling, namely the technique of sampling data source with certain considerations. This study uses a survey method using a questionnaire in data collection and processedusing Partial Least Squares. The results of the testing of hypothesis indicate that there is a negative effect of person organization fit on turnover intention, There is a negative effect of workplace spirituality on turnover intention. There is a positive effect of person organization fitand workplace spirituality on affective commitment. There is negative effect of affective commitment on turnover intention. There is an effect of person organization fit and workplace spirituality on turnover intention through affective commitment. There is a relationship between person organization fit on turnover intention moderated by millennials generation.

PERANCANGAN MODEL PENGUKURAN KINERJA CORPORATE SOCIAL RESPONSIBILITY (CSR) DI BPD JATIM

Companies that realize the importance of CSR do so to obtain a corporate image, this practice uses social activities for corporate marketing activities. Publication in the media is one of the mediums in obtaining a positive image for the company. BPD East Java has been carrying out CSR activities since 2007 but has a measuring tool such as a special KPI to measure the effectiveness of its CSR activities. So that the purpose of this research is to design a key performance indicator (KPI) of CSR activities at BPD East Java. This research uses a qualitative research method with a modified participation action research (PAR) approach or modified action research, which is carried out to obtain an overview of CSR activities in BPD East Java. Then the researchers made a measuring instrument or KPI to determine the effectiveness of CSR activities using the model: prism performance. The results of the KPI design are then discussed with relevant stakeholders for evaluation. The validation of the BPD East Java BPD CSR KPI is carried out by submitting the KPI design proposal to the company which is considered to understand the object of research with the company's real conditions and has a role in making corporate strategic decisions.

PENGARUH SOCIAL MEDIA MARKETING ACTIVITIES TERHADAP ATTITUDINAL LOYALTY DAN BEHAVIOURAL LOYALTY PADA KONSUMEN OVO

This day, social media has been developing. This media was used with company to close with consumer and gain more loyalty to brand. OVO Company have doing many activities in Instagram but the number of active customers not as much as their competitors. Go-Pay have the most active customer with social media activity not as much as OVO. This study aims to discuss the effect of social media marketing activities on OVO customer loyalty from attitudinal loyalty and behavioural loyalty with mediation customer satisfaction and perceived value. This study uses Structural Equation Model (SEM) and 150 respondents processed with SPSS 25 and AMOS 25. The result confirmed that there is positive relation but not significant between OVO customer satisfaction and behavioural loyalty.

ANALISIS THEORY OF REASONED ACTION SERTA PENGARUH PRICE, LOCATION DAN DEVELOPER’S REPUTATION TERHADAP PURCHASE INTENTION PADA APARTEMEN DI SIDOARJO

The purpose of this study is to analyze the theory of reasoned action and the influences of price, location and developer’s reputation toward apartment purchase intention in Sidoarjo. This research uses a quantitative approach and include as clausal study. The sampling technique is non probability sampling. The criteria of the respondents are people who were born between 1980-2000 or the age group of 20-40 years in 2020 (millennials), who is planning to buy an apartment within the one year; and has never bought an apartment in Sidoarjo before. The techniques of data collection uses a survey method by five-level of Likert scale. The questionnaire was distributed by electronic links using email and social media. This study uses multiple linear regression assisted with the Statistical Program for Social Science (SPSS) software for the data analysis. The result of the study are attitude, subjective norms, price, location, and developer’s reputation have a significance influence toward purchase intention.