J1230102 Perceived quality design based on manipulating weight perception with expectation effect

Purpose of this research is to analyze the effects of service quality, price, purchase decision, perceived quality, design, and store environment on brand loyalty at Beauty Salon in Jakarta Theoretical model that used in this study is the hypothetical testing method, that means to examine is there the direct effect of service quality, price, purchase decision, perceived quality, design, and store environment on brand loyalty at Beauty Salon in Jakarta using the Multiple Regressions and ANOVA One Way Method. Result of this study states that: (1) There is the positive influence of service quality on brand loyalty; (2) There is the positive influence of price on brand loyalty; (3) There is the positive influence of purchase decision on brand loyalty; (4) There is the positive influence of perceived quality on brand loyalty; (5)There is the positive influence of design on brand loyalty; (6) There is the positive influence of salon environment on brand loyalty; and (7)There is difference of brand loyalty between mall beauty salon, housing beauty salon, and settlement beauty salon. Managerial implications of this study is that management must consider many factors that can influence service quality, price, purchase decision, perceived quality, design, and salon store environment on brand loyalty at beauty salon in Jakarta in efforts to build and enhance the brand loyalty. Keywords : Service quality, price, purchase decision, perceived quality ,design, Saloon Environment, Brand Loyalty, Beauty Salon.

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Influence of Perceived Environmental Quality on the Perceived Restorativeness of Public Spaces

Frontiers in Psychology ◽

10.3389/fpsyg.2021.644763 ◽

2021 ◽

Vol 12 ◽

Author(s):

María Luisa Ríos-Rodríguez ◽

Christian Rosales ◽

Maryurena Lorenzo ◽

Gabriel Muinos ◽

Bernardo Hernández

Keyword(s):

Social Interaction ◽

Environmental Quality ◽

Public Spaces ◽

Perceived Quality ◽

Social Aspects ◽

Four Dimensions ◽

Relevant Task ◽

Quality Design ◽

Urban Contexts

Parks and town squares can play an important role by offering spaces for cognitive restorativeness in urban contexts. Therefore, it is important that these spaces be designed in a way that encourages restorativeness. Indeed, their perceived quality should motivate users to stay and take advantage of them. Yet, it is not clear whether perceptions as to the quality of these spaces is relevant in promoting restorativeness. Thus, the aim of this study is to analyze whether elements of environmental quality perceived by users of public spaces favor restorativeness both in parks and squares. Environmental and social aspects are taken into consideration, since restorative experiences involve cognitive and physiological recovery, as well as a component of interaction with the environment. In this research, 519 users of 32 urban public spaces—town squares and parks—on the island of Tenerife (Spain) participated. Participants evaluated these spaces using four dimensions that focused on spaces’ perceived environmental quality: design of spaces, care of spaces, social interaction, and presence of sensorial elements. Additionally, we evaluated the perceived restorativeness of each space. The results showed that the design of spaces, care of the spaces, social interaction, and presence of sensorial elements explain the variance in perceived restorativeness, although with different weights for parks and squares. We found that perceived quality of a space is a key predictor of its restorativeness. This means that maintaining parks and town squares is a relevant task given that they contribute to reducing cognitive overload, increasing sustainability, and facilitating health care in urban settings.

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