The Structure and Properties of the Consumer Susceptibility to Interpersonal Influence Scale in Two Immigrant Populations in the U.S.

We examined how people's belief that human traits are either malleable or fixed—that is, mindset—can shape consumers' variety seeking through learning goal orientation. We also tested the moderating effect of susceptibility to interpersonal influence in the mindset–variety seeking relationship. Participants were 364 adults in the US, who completed a survey on mindset, variety seeking, learning goals, and susceptibility to interpersonal influence. Results show that consumers with a growth (vs. fixed) mindset were more likely to engage in variety seeking as they were more motivated by learning goals. This relationship was more evident when they cared less (vs. more) about others' approval. These findings offer new evidence for how mindset is related to consumption tendencies, provide insight into the conditions under which these relationships are stronger or weaker, and suggest that practitioners should pay more attention to mindset when they are developing marketing strategies.

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Girl power and word‐of‐mouth behavior in the flourishing sports market

Journal of Consumer Marketing ◽

10.1108/07363760510611680 ◽

2005 ◽

Vol 22 (5) ◽

pp. 257-264 ◽

Cited By ~ 11

Author(s):

Victoria D. Bush ◽

Alan J. Bush ◽

Paul Clark ◽

Robert P. Bush

Keyword(s):

Word Of Mouth ◽

Self Esteem ◽

Small Sample ◽

Interpersonal Influence ◽

Market Segment ◽

Conceptual Foundation ◽

Content Type ◽

Susceptibility To Interpersonal Influence ◽

The Usa ◽

Media Habits

PurposeTo investigate the influence of word‐of‐mouth (WOM) behavior among the growing teenage female market segment in the flourishing sports market.Design/methodology/approachA sample of 118 teenaged girls, aged 13‐18, participated in the study. The theory of consumer socialization and interpersonal influence was used as the conceptual foundation to generate hypotheses concerning female teens' susceptibility to interpersonal influence, self‐esteem, and WOM behavior. Female teens' ethnicity and media habits were also investigated.FindingsAll hypotheses were either supported or partially supported, suggesting that female teens' susceptibility to interpersonal influence and self‐esteem are related to athlete WOM behavior. Additionally, African‐American teenaged girls had significantly higher media habits than Caucasian teenaged girls.Research limitations/implicationsThe research is based on a small sample of teenaged girls from one region of the USA. However, the sample is from a diverse socioeconomic group of teenagers, and represents a relatively unexplored, yet extremely important, consumer market segment.Practical implicationsThe study provides insights for managers who want to learn more about the WOM behavior of one of the largest and most powerful market segments in the USA. Implications and applications are given to consumer marketers to help better serve this segment.Originality/valueThis paper fills a gap in the literature on female teens and what influences their WOM behavior in the enormous and growing sports market. Additionally, the paper looks at ethnicity and media habits and how these variables may impact on WOM behavior.

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Consumer susceptibility to interpersonal influence in Mainland China

Asian Journal Of Social Psychology ◽

10.1111/j.1467-839x.2011.01365.x ◽

2011 ◽

Vol 15 (2) ◽

pp. 140-144 ◽

Cited By ~ 3

Author(s):

Yunhui Huang ◽

Junqi Shi ◽

Lei Wang

Keyword(s):

Mainland China ◽

Interpersonal Influence ◽

Susceptibility To Interpersonal Influence

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Cultural Differences in the Perception of Responsibility for Child Safety

Proceedings of the Human Factors and Ergonomics Society Annual Meeting ◽

10.1177/107118139704100223 ◽

1997 ◽

Vol 41 (2) ◽

pp. 836-839 ◽

Cited By ~ 3

Author(s):

Marc L. Resnick ◽

Adriano Zanotti ◽

Julie A. Jacko

Keyword(s):

Product Liability ◽

The United States ◽

Consumer Products ◽

Child Safety ◽

Minority Populations ◽

Purchase Decisions ◽

Cultural Interaction ◽

Immigrant Populations ◽

Perceptions Of Safety ◽

The U.S

Perceptions of safety are an important component of users' evaluations and purchase decisions for many consumer products, especially when it comes to products that may be used by children. In this highly litigious society, a juror's perception of who is responsible for product safety may also become critical in a product liability case. Recent studies have focused on determining which parties the general population perceives as being responsible for accidents involving children. However, given the increase in demographics of minority and immigrant populations in the United States, there may be a cultural interaction which affects these perceptions. This study compares the perceptions of safety responsibility of two of the fastest growing minority populations in the U.S., Hispanics and Asians, to a previous study which quantified that of the general U.S. population. The results show substantial differences in the perceptions of these groups.

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‘There You Enjoy Life, Here You Work’: Brazilian and Dominican Immigrants’ Views on Work and Health in the U.S.

International Journal of Environmental Research and Public Health ◽

10.3390/ijerph16204025 ◽

2019 ◽

Vol 16 (20) ◽

pp. 4025 ◽

Cited By ~ 1

Author(s):

Cristina Araujo Brinkerhoff ◽

C. Eduardo Siqueira ◽

Rosalyn Negrón ◽

Natalicia Tracy ◽

Magalis Troncoso Lama ◽

...

Keyword(s):

Work Experiences ◽

Immigrant Status ◽

Work Lives ◽

Immigrant Populations ◽

Worker Center ◽

Development Center ◽

The Relationship ◽

Unstructured Groups ◽

The U.S ◽

Work And Health

Structural inequalities in the U.S. work environment place most immigrants in low paying, high-risk jobs. Understanding how work experiences and influence the health of different immigrant populations is essential to address disparities. This article explores how Brazilian and Dominican immigrants feel about their experiences working in the U.S. and how the relationship between work and culture might impact their health. In partnership with the Dominican Development Center and the Brazilian Worker Center, we held five cultural conversations (CCs) with Brazilians (n = 48) and five with Dominicans (n = 40). CCs are participatory, unstructured groups facilitated by representatives from or embedded in the community. Brazilian immigrants focused on physical health and the American Dream while Dominicans immigrants emphasized concerns about the influence of work on mental health. Dominicans’ longer tenure in the U.S. and differences in how Brazilians and Dominicans are racialized in the region might account for the variation in perspectives between groups. Future studies should further investigate the relationship between health and how immigrants’ work lives are shaped by culture, race and immigrant status.

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