The New Public Relations: Integrating Marketing and Public Relations Strategies for Student Recruitment and Institutional Image Building–A Case Study of the University of Texas at San Antonio

2000 ◽  
Vol 7 (4) ◽  
pp. 17-31 ◽  
Author(s):  
Amiso M. George
Keyword(s):  
Public Relations ◽  
San Antonio ◽  
Student Recruitment ◽  
Institutional Image ◽  
University Of Texas ◽  
New Public ◽  
Image Building ◽  
The University

Community Through Constructive Learning

2011 ◽  
pp. 447-459
Author(s):  
Patricia McGee ◽  
Misty Sailors ◽  
Lucretia Fraga
Keyword(s):  
Student Engagement ◽  
San Antonio ◽  
Faculty Engagement ◽  
Learning Approach ◽  
Community Based ◽  
Constructive Learning ◽  
University Of Texas ◽  
Initial Implementation ◽  
The University

This case study illustrates a community-based constructive learning approach to ePortfolio development, and the subsequent phenomena and outcomes that came from the initial implementation. The authors discuss why and how an ePortfolio system was chosen, as well as faculty engagement, student engagement, and recommendations to others based on the University of Texas at San Antonio experience.

The David O Selznick storyboard rehousing project: A case study

IFLA Journal ◽  
2021 ◽  
pp. 034003522110230
Author(s):  
Genevieve Pierce
Keyword(s):  
Process Management ◽  
University Of Texas ◽  
The University

In 2018, the Harry Ransom Center at the University of Texas at Austin rehoused over 300 illustrated movie storyboards from the popular and frequently used David O Selznick Collection. Preservation technicians tracked this project from its inception to the survey and design conception, and through to its execution. By creating a new housing model and refining it over the course of a year, the Preservation Unit was able to consider how housing affects an object, which led to new systems and structures to facilitate process management and workflow, and how an object is impacted by its housing.

Publishing for Paydirt: A Case Study of an Athletic Department Writer

2013 ◽  
Vol 6 (4) ◽  
pp. 478-489 ◽  
Author(s):  
Molly Yanity
Keyword(s):  
Public Relations ◽  
College Athletics ◽  
Athletic Department ◽  
University Of Washington ◽  
Beat Writers ◽  
The University

Since 2010, major college athletics departments have expanded a trend of hiring former beat writers to the hybrid position of sportswriter/public relations (PR) practitioner. This case study explored the routines and roles of a former sportswriter in his PR position at the University of Washington. After observing how he moved through social and professional settings and occupational routines, the author identifies 3 themes surrounding his routines. The themes are sport journalist, PR practitioner, and subordinate. Given the historic antagonism between journalists and PR practitioners, the routines are sometimes at odds with one another. The results indicate that the routines affect content while engaging stakeholders.

Your place or mine? Face‐to‐face reference services across campus

2007 ◽  
Vol 108 (5/6) ◽  
pp. 247-262 ◽  
Author(s):  
Darcy Del Bosque ◽  
Kimberly Chapman
Keyword(s):  
Academic Librarians ◽  
Content Type ◽  
University Of Texas ◽  
Face To Face ◽  
Outreach Programs ◽  
Reference Services ◽  
Outreach Services ◽  
Library Users ◽  
The University

PurposeThe purpose of this paper is to present a case study which describes reference and instruction outreach programs promoted by the University of Texas at San Antonio (UTSA) Library. Direct‐2‐U Reference, Crash Courses, and Drop‐In Tours reached out to students in innovative ways to encourage non‐library users to see what they were missing and to give current library users even more choices. Direct‐2‐U Reference provided opportunities for students to get research help on their own turf. Librarians offered assistance at several locations across campus, combining the benefits of face‐to‐face reference with the convenience of getting help without going to the physical library. Library Crash Courses promoted subject‐specific assistance without the formality of in‐class instruction. Drop‐In Tours allowed curious students to figure out the layout of the library and get answers to their questions.Design/methodology/approachThis case study describes researching alternative services, and includes practical information on how services were implemented. Information is presented about ongoing evaluation of the outreach programs that improved the direction, marketing, and overall success of the programs.FindingsThe outreach programs promoted by the library reached additional users, provided more options for patrons, and improved the visibility of the library campus‐wide.Originality/valueThis case study will be of interest to other academic librarians wanting to provide library services outside the library. It builds on the existing literature regarding library outreach services.

Examples of Academic Support Systems to Improve Student Success

2006 ◽  
Author(s):  
Amir Karimi
Keyword(s):  
Student Success ◽  
Student Retention ◽  
Support Systems ◽  
San Antonio ◽  
Academic Support ◽  
Student Attrition ◽  
University Of Texas ◽  
Student Demographics ◽  
Underlying Causes ◽  
The University

The University of Texas at San Antonio (UTSA) has implemented a number of academic support systems to address obstacles to student success and to improve student retention. This paper describes the student demographics at UTSA, provides tracking data on student enrollment and retention, and includes discussion of the underlying causes of student attrition. It will describe some of the programs that are implemented to improve student success. Data is provided to measure the level of success of some of the programs that have implemented for the student success.

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