Digital Crisis Communication Management

Public relations is a communication process managed strategically and in a planned way. It includes all internal and external communication activities of institutions, including communicating with the target audience, providing information, creating an institutional image. Institutions face uncertainties, unexpected situations, and dangers in times of crisis; they make an effort to seize every opportunity to cope with these. Under changing conditions outside of the normal order, institutions have to act strategically. Institutions that do not care about these strategic studies will have less chance of success. Gaining and maintaining the trust of the internal and external stakeholders of the institution is much more important in times of crisis. The aim of the study is to reveal how crisis communication is handled in the digital environment, also called new media, in the COVID-19 pandemic that affects the whole world. In the study, communication activities of the Ministry of Health of the Turkish Republic will be investigated.

Relationship marketing and the profile of the policewoman as an institutional image of the police service in Ecuador.

The article shows how relationship marketing and the profile of policewomen affect the institutional image of the police service in Ecuador, for which a qualitative methodology is used with a descriptive and correlational level of research, based on a bibliographic and field study. Tools and techniques applied to the community and to policewomen are also used; whose results explain that there is better performance, generate greater confidence and security; in the self-criticism made by the police servants, they state that they feel capable of acting, working efficiently in all cases. Its preparation is daily so there is a commitment to serve and protect; her work is praised by the community, which makes the policewoman an excellent option to position the police image thatis currently worn out. These results were contrasted with the hypothesis test in which a Pearson X2 of 8,549 was obtained, which allows us to conclude that relationship marketing and the profile of the policewoman do contribute to the institutional image of the police service in Ecuador. Keywords: marketing, relationship marketing, policewoman, institutional image. References [1]P. Tobar, «Marketing de relaciones como estrategia de diferenciación en la satisfacción del cliente: caso de estudio en el sector universitario,» Digital Publisher, 3 Mayo 2021. [2]M. Luna and R. Ortiz, «Aplicación del Marketing relacional para fidelización de clientes corporativos en servicio de telefonía móvil CNT EP.,» Universidad deGuayaquil, 2018. [3]M. Rivera, «La evolución de estrategoas de marketing en el entorno digital: Implicaciones jurídicas,» Universidad Carlos III de MAdrid, 2015. [4]L. Sihua, «Imagen corporativa y marketing relacional de la empresa Pieriplast SAC, distrito San Juan de Lurigancho, 2018,» Unversidad Cesar Vallejo, 2019. [5]E. Guadarrama and E. Rosales, «Marketing relacional: Valor, satisfacción, lealtad y retención del cliente. Análisis y reflexión teórica,» Ciencia y Sociedad, 2015. [6]M. Noblecilla and M. Granados, «El marketing y su aplicación en diferentes areas del conocimiento,» Editorial UTMach, 2017. [7]R. Bravo, J. Matute and J. M. Pina, «Efectos de la imagen corporativa en el comportamiento del consumidor. Un estudio aplicado a la banca comercial,» vol. 21, 2021. [8]J. Saltos, W. Jiménez and E. Jimémex, «La imagen de marca como vector de posicionamiento en PYMES: caso sector calzado de la provincia de Tungurahua,»2016. [9]E. Ramos, «Gestión de imagen corporativa como estrategia de sostenibilidad: camino al cambio empresarial, » Revista Universidad y Sociedad, 2020. [10]A. Sevilla, «Policia Comunitaria,» Programa para la convivencia ciudadana, 2015. [11]E. Cobler, «El trabajo de la mujer policía,» Revista Catalana De Seguretat Pública, p. 106, 2012. [12]E. Cumbicos, «Imagen Institucional De La Policía Metropolitana De Quito En Redes Sociales,» Universidad Central del Ecuador, 2017.

Tax Compliance: Respectful Treatment and Institutional Image

This study aims to analyze the effect of respectful treatment and institutional image on tax compliance. This study used a survey method of individual non-employee taxpayers at the Primary Tax Office (KPP) in the Regional Office of the DJP I, East Java, totaling 304 respondents. The data were analyzed using Structural Equation Modeling (SEM). The research findings showed that the strength of Crowding Theory and Trust Theory, and that the extrinsic intervention in the form of reward and punishment cannot always increase taxpayer compliance. Instead, a respectful approach and goodwill, ability and integrity of tax authorities in solving tax problems of taxpayers can increase tax compliance. This is supported by the results of the study that: 1) respectful treatment can improve institutional image; 2) respectful treatment can increase tax compliance; 3) institutional image can increase tax compliance. The implication of research results, respectful treatment of tax officers can be used to improve the image of the DJP and taxpayer compliance.

Pedagogical Practicum and Student-Teachers Discursively Conceived in an ELT Undergraduate Program

The research study shows how pedagogical practicum is conceived, and how student-teachers are constructed as language teachers, within the discourses spoken in the initial meetings and institutional documents of pedagogical practicum in an English language teaching undergraduate program in Bogota, Colombia. The discourses were analyzed under the principles of ethnography of communication and linguistic ethnography. This study affords insights into a contributory conception of pedagogical practicum and into an institutional image and a teacher’s figure of student-teachers. Pedagogical practicum contains several academic, professional, and experiential aspects that configure this space with established (pre-) requisites, tasks, and roles for student-teachers; these aspects in turn start constructing these individuals with particular manners of must-be and must-do.

Information Sharing through Twitter by Public Health care Institution during COVID-19 Pandemic: A Case Study of AIIMS, Raipur

Background: During the time of COVID 19, public health care institutions have used social media to inform and aware society. Aim & Objective: To analyze how Public Health Care Institutes conveyed the health information and messages through social media platform- Twitter during COVID 19, and analyzing its impact through sentiment analysis of comments. Material & Methods: The Thematic and sentiment analysis method has been used to analyze the data of the Twitter handle of AIIMS, Raipur in two phases; January-March 2020, and April-June 2020. Results: The analysis shows that the sharing of COVID-19 updates on AIIMS, Raipur Twitter handle increased the followers 15 times from 2,000+ in March 2020 to 30,000+ in June 2020, and the sentiment analysis reflects that COVID related updates received 96.7 % positive comments. Conclusion: The case study finds that transparent and informative message sharing through social media by public health care institutions can create an effective channel of communication. This results in a positive institutional image.

Psychological Image of the Childhood in Russian Parents: Tradition and the Present

The paper presents the findings of an empirical and theoretical study of the psychological image of the childhood, adopted by parents in upbringing and educating children. Comparative and historical study of the content of the standard image of the childhood developed in the USSR and Russia demonstrates the dynamics of expansion and transformation of the institutional standard model of childhood. The main method of retrospective study was the analysis of Soviet posters, being the major mean of public enlightenment and psychological influence allowing to overcome the limits of the information space, the lack of literacy and the low level of social culture of the majo­rity of the population. The reflection of motherhood and childhood in posters allowed to recreate the history of establishment of the institutional image of the childhood, which is determined by social, economic and ideological objectives of the USSR. Deep political, social and economic changes in present-day Russia have liberated the standard image of the childhood from ideology and suggested other approaches to upbringing and educating children. In the course of the project, the authors have developed descriptive models of a psychological image of the childhood, adopted by parents in choosing an educational environment for children. It confirmed the hypothesis that the assumption that the choice of an educatio­nal environment for a child is a social indicator of parents’ ideas on the value of the childhood, on the modern child, on the role of the parents, on the purposes and significance of education, on the future desired for the child, on the social and cultural resources of the family that form the content of the subjective psychological image of the childhood. The authors came to the conclusion that the institutional image of the childhood dominating in the USSR, imposed externally and directed at the society, was replaced by an ordinary image of the childhood aimed at fostering a competitive person and achieving personal success.

Analisis Pengaruh Citra Lembaga, Kualitas Layanan dan Religiusitas terhadap Keputusan Muzaki Membaya Zakat dengan Minat sebagai Variabel Moderating

The purpose of this research is to determine the effect of institutional image, service quality, and religiosity, on the decision of muzaki to pay zakat in LazisMu, using interest as a moderating variable. The research was conducted at Lazis Mu sub-district Suruh, Semarang regency. The population of this quantitative research is muzaki LazisMu in sub-district Suruh, Semarang Regency with 112 people. This research is classified as quantitative. The sample is determined by using a simple random sampling technique. The analytical method used in this research is linear regression analysis using SPSS. The test is being used to collect data in questionnaires, literature review, and documentation Before a test give to real samples, the test was tested using validity and reliability. The data analysis techniques in this research use descriptive statistical analysis, test classical assumptions, and multiple linear regression. The results of this research stated that institutional image and religiosity are not influenced by the decision of muzaki to pay zakat, while the quality of service affected the decision of muzaki to pay zakat on LazisMu. The research shows that interest moderates the influence of institutional image, service quality, and religiosity, on the decision of muzaki to pay zakat at LazisMu Branch Suruh.

A Structural Equation Model of Perceived University Image in Qatar:

The aim of this research is to examine the factors that influence student perceptions of the image of Qatar’s national university, Qatar University. The study builds on relevant scholarship on perceptions of organizational image and explores institutional image perceptions in the state of Qatar. Based on data collected from a sample of 1427 students in Qatar, this study uses factor analysis in order to identify the variables that influence students’ perceptions of Qatar University. The findings of this study indicate that the way students perceive Qatar University is determined by four main factors: Quality of education, comparability of educational standards, the facilities and extracurricular activities provided, and graduates’ employability. The paper concludes with recommendations for institutional policy and future research. This piece of research has been published in August 2020 at the scopus indexed International Journal of Management (IJM).