Publishing for Paydirt: A Case Study of an Athletic Department Writer

2013 ◽  
Vol 6 (4) ◽  
pp. 478-489 ◽  
Author(s):  
Molly Yanity
Keyword(s):  
Public Relations ◽  
College Athletics ◽  
Athletic Department ◽  
University Of Washington ◽  
Beat Writers ◽  
The University

Since 2010, major college athletics departments have expanded a trend of hiring former beat writers to the hybrid position of sportswriter/public relations (PR) practitioner. This case study explored the routines and roles of a former sportswriter in his PR position at the University of Washington. After observing how he moved through social and professional settings and occupational routines, the author identifies 3 themes surrounding his routines. The themes are sport journalist, PR practitioner, and subordinate. Given the historic antagonism between journalists and PR practitioners, the routines are sometimes at odds with one another. The results indicate that the routines affect content while engaging stakeholders.

When Hockey Won’t Sell in Minnesota: Using Design Thinking to Innovate the Ticket Service

2021 ◽  
Vol 10 (S1) ◽  
pp. S14-S17
Author(s):  
Clinton Warren
Keyword(s):  
Design Thinking ◽  
University Of Minnesota ◽  
Athletic Department ◽  
Ticket Sales ◽  
Sales And Marketing ◽  
Group Interviews ◽  
Spectator Attendance ◽  
The University

This case study asks students to assume the role of a ticket sales strategist hired to work as a consultant for the University of Minnesota Golden Gopher athletic department. In this case, you will be asked to work with members of the Gopher Fan Advisory Board to develop service innovations in the area of ticket sales. As a sales and marketing consultant, you will examine existing data on spectator attendance trends and focus group interviews to determine the current issues facing the athletic department. Then, you will be asked to suggest the manners by which the athletic department should innovate the ticket service, using a design thinking approach to grow ticket sales and spectator attendance for the men’s hockey program.

scholarly journals College Athletics Spending: Principals and Agents v. Arms Race

2016 ◽  
Vol 2 (1) ◽  
pp. 119 ◽  
Author(s):  
Rodney Fort
Keyword(s):  
College Athletics ◽  
Athletic Directors ◽  
Arms Race ◽  
Policy Implications ◽  
University Administrators ◽  
Athletic Department ◽  
The Past ◽  
Level Data ◽  
The University ◽  
Budgeting Process

It is widely held that collegiate athletic directors are trapped in an expenditure arms race.  But the arms race explanation completely omits the actual consideration of the university budgeting process.  In its place, the arms race logic imposes strained assumptions about the cooperative setting and the naïveté of university administrators, along with a curious distinction of one type of revenue to reach its conclusions.  And the interpretation of the data on spending and benefits from college sports has not been done particularly well in the past. This paper presents an alternative principal-agent explanation that is based on the observed actual financial (budget) relationship between university administrators and their athletic department and consistent with the entirety of the aggregate-level data on college athletics finance.  Empirically discerning between the two models is crucial since each generates decidedly different policy implications.

scholarly journals Public relations specialist, any role(s) in university style administration?

1999 ◽  
Vol 2 ◽  
pp. 155-157
Author(s):  
Christie Okae-Anti
Keyword(s):  
Public Relations ◽  
University Education ◽  
Cape Coast ◽  
Tertiary Institutions ◽  
Essential Component ◽  
Education In Ghana ◽  
Management Functions ◽  
The University

Administration is a human process and a means by which the aim or purpose of an organisation is effected. Public relations is an essential component in the administration of tertiary institutions. A survey was designed to identify ways in which public relations contribute to the management of university education in Ghana, using the University of Cape Coast as a case study. The study revealed that public relations management functions were varied ranging from the. handling of complaints to assisting in conducting elections in the University of Cape Coast and that all these management functions were necessary for effective public relations.

scholarly journals Desarrollo de competencias mediáticas en estudiantes de Publicidad y Relaciones Públicas: el caso del ciberperiódico Comunic@ndo / Developing Advertising and Public Relation students’ media skills: a case study of the implementation of cyberjournalism...

2012 ◽  
Vol 12 (2) ◽  
Author(s):  
Mar Iglesias García ◽  
Cristina González Díaz
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Daily Basis ◽  
Teaching Tool ◽  
Technological Culture ◽  
Wide Range ◽  
The University ◽  
Medios De Comunicacion ◽  
Aprendizaje Colaborativo

Los medios de comunicación se consolidan como una herramienta docente de notable importancia, utilizada para llevar a cabo la consecución de la adquisición de las competencias de aprendizaje establecidas en los planes de estudio. Al mismo tiempo, la cultura tecnológica en la que está inmerso el estudiante ofrece al profesorado un sinfín de posibilidades de abordar la enseñanza ayudado por las Tecnologías de la Información y Comunicación (TIC).  En este artículo se analiza el uso de un medio de comunicación, el ciberperiódico Comunic@ndo, como herramienta docente para impartir la asignatura Comunicación y Medios Escritos, materia correspondiente al Grado de Publicidad y Relaciones Públicas de la Universidad de Alicante (España). Para llevar a cabo el análisis se elaboró una encuesta realizada sobre una muestra de 106 alumnos de primer curso. Los resultados apuntan que Comunic@ndo facilita y fomenta el aprendizaje colaborativo, la capacidad de reflexión y la adquisición de destrezas mediáticas que el uso de esta herramienta exige. Mass media are increasingly used by professors to help students develop the skills and competences established in university curricula. As they form a natural part of the technological culture in which students are immersed on a daily basis, they offer professors a wide range of possibilities to integrate ICT into their teaching. This study examines the use of a mass media, the cyberjournal Comunic@ndo, as a teaching tool to teach Communication and Media Writings, matter for the Degree of Advertising and Public Relations at the University of Alicante (Spain). To carry out the analysis, a survey conducted on a sample of 106 students. The results show that Comunic@ndo facilitates and promotes collaborative learning, the capacity for reflection and acquisition of media skills that use of this tool requires.

Plains State University’s Naming Rights Dilemma

2015 ◽  
Vol 4 (1) ◽  
pp. 14-20 ◽  
Author(s):  
Nels Popp ◽  
Terry Eddy ◽  
Chad McEvoy
Keyword(s):  
Ncaa Division I ◽  
College Athletics ◽  
Collegiate Athletics ◽  
Athletic Department ◽  
Current Trends ◽  
Sport Facility ◽  
Key Variables ◽  
Naming Rights ◽  
The Impact

In this case study, readers are placed in the role of a National Collegiate Athletics Association (NCAA) Division I Athletics Director and challenged to consider the issue of selling the corporate naming rights to the department’s premier on-campus sports venue. Readers are exposed to a myriad of issues impacting such a decision and must weigh out such factors as: (a) the appropriateness of corporate commercialization in college athletics, (b) the pressure to balance a tight athletic department budget, (c) the impact of changing a facility name which holds significant nostalgic value to the fan base, (d) what type of sponsors might be an appropriate fit for a corporate naming rights sponsorship, and (e) what are the current trends among sport facility naming rights within college athletics. The case study is supported by many scholarly research citations but also includes important appendices, including a database of 44 current college athletic facility naming rights deals, populated with key variables. This database will assist readers in the difficult process of attempting to value naming rights for a fictional facility depicted in the case study.

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