A Study on Internet Advertisement Injection

Purpose Limitations of producing energy and the increasing demands in the electricity market in Iran have not only drawn the attention of authorities in the energy industry toward optimization of energy consumption, but also created marketing approaches toward these objectives. In this respect, it is important and even necessary to modify energy consumption behaviors. The purpose of this study is to examine the impact of the criteria of an effective Internet advertisement for modification of energy consumption. Design/methodology/approach To provide a detailed understanding of customers’ perceptions of energy consumption advertising, a survey study was conducted. The research model is first validated and the formulated hypotheses are tested using the structural equation model (SEM). Findings The results showed that the audience’s attention, interest and desire for a piece of advertisement can predict their consumption behavior. Originality/value This study is one of the pioneer studies that highlights the importance of advertising toward modification of energy consumption. It seems that, the identification of the causal relations among attention, interest, desire and action, has not yet been clearly validated in the previous literature. This research contributes to the literature by developing and testing a comprehensive research model using SEM. So, the current paper offers vital guidelines to social marketers who are planning to modify energy consumption.

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The role of mass communication methods in the development of tourism industry in Iran

Industrial and Commercial Training ◽

10.1108/ict-01-2014-0001 ◽

2014 ◽

Vol 46 (6) ◽

pp. 315-320 ◽

Cited By ~ 1

Author(s):

Mahmoud Zamani ◽

Changiz Valmohammadi

Keyword(s):

Mass Communication ◽

Web Site ◽

Tourism Industry ◽

Customer Relationship ◽

Policy Makers ◽

Content Type ◽

Internet Advertisement ◽

The Relationship ◽

Communication Methods

Purpose – The purpose of this paper is to investigate the role of new methods of mass communication (employing customer relationship management (CRM) software and web site) in the development of tourism industry in Iran. Design/methodology/approach – Data were collected from managers and experts of companies involving in tourism field in Iran through survey questionnaire. The SPSS 17 and LISREL 8 statistical programs were used for the data analysis. Findings – The results reveal that using CRM application is significantly correlated with the development of tourism industry. In addition, the findings indicated that using web site has a positive and significant relationship with the development of tourism. Research limitations/implications – As this study is limited to Iran and given cultural differences among various nations cautions should be taken in generalizability of the obtained results. Also, to better clarify the role of mass communication methods, it is recommended similar study in other countries to be carry out in order to be able to compare the results. Originality/value – To the best of knowledge of the authors this is the first endeavor toward the survey of the relationship and the effects of CRM application and internet advertisement on the development of tourism in the context of Iran. Also, the results obtained could act as a good guidance for Iranian tourism policy makers to make more effective decisions.

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Khants-Mansi folk motives in the modern Yugorsk advertising: cultural and linguistic aspect

Finno-Ugric World ◽

10.15507/2076-2577.012.2020.03.303-313 ◽

2020 ◽

Vol 12 (3) ◽

pp. 303-313

Author(s):

Margarita S. Vykhrystyuk ◽

Aleksandra A. Mironova ◽

Tatyana V. Simashko

Keyword(s):

Folk Culture ◽

Cultural Stereotypes ◽

Main Research ◽

Continuous Sampling ◽

Brand Building ◽

Folklore Studies ◽

Internet Advertisement ◽

The Subject ◽

Linguistic Aspect

Introduction. The article analyses of extralinguistic factors that form the advertising trademarks of Ugra. Created emblems, product logos represent an original trade proposal, based on the culture and language of the Khanty and Mansi peoples. The aim of the paper is to determine the role of folk images, motives of the Khanty and Mansi in the process of creating modern trade marks for Ugra advertising. When analyzing logos, brands, symbols of Ugra brands, it is substantiated that one of the effective methods of influencing the audience is the appeal to folk culture, folk memory. Materials and Methods. Advertisement texts were collected from Khanty-Mansiysk local printed media, Internet advertisement (VKontakte social media, Youtube) by the continuous sampling method. A total of 450 advertisements were analysed. The main research methods are descriptive, component analysis, as well as individual elements of comparative and contextual methods. Results and Discussion. Background knowledge of the Khanty and Mansi peoples that were presented in the product’s trademark, stimulate the recipient’s mental process, activate autocommunication. Creolization in demonstrating the advantages of the Yugor brand allows a potential customer to complete the message by replenishing the details, thereby contributing to the promotion of goods in the consumer market. Nowadays the research in the Khanty language lack specialised research papers dedicated to folklore references in advertisement, there are only a few piecewise studies. On the other hand, the abundance of research in folklore studies, social studies, cultural studies and brand-building demonstrate the timelessness of the subject from the perspective of the linguistic manifestation of Khanty worldview in advertisement texts. Conclusion. The material of the study reveals the people’s wealth and the effectiveness of Khanty and Mansi references in advertisement. Linguistic ethnical and cultural stereotypes construct a wideview on the subject and create a unique, individual trade proposal in other regions as well.

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Internet Advertisement: Helps to Build Brand

Information Technology Journal ◽

10.3923/itj.2006.868.875 ◽

2006 ◽

Vol 5 (5) ◽

pp. 868-875 ◽

Cited By ~ 2

Author(s):

Ahasanul Haque ◽

Arun Kumer Tarofder . ◽

Shameem Al Mahmud .

Keyword(s):

Internet Advertisement

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An Approach to Co-Dependent Value Based Internet Advertisement Auction

International Journal of Software Innovation ◽

10.4018/ijsi.2013040101 ◽

2013 ◽

Vol 1 (2) ◽

pp. 1-15 ◽

Cited By ~ 1

Author(s):

Satoshi Takahashi ◽

Tokuro Matsuo ◽

Roger Y. Lee

Keyword(s):

Service Providers ◽

Auction Mechanism ◽

A Value ◽

Internet Advertisement ◽

Groves Mechanism ◽

Price Auction ◽

Second Price Auction ◽

Generalized Second Price Auction ◽

A Company ◽

Mutually Independent

A structure of the Internet advertisement is that the service providers decide order of placement of many advertisements and advertising fees by auctions when advertisers offer their promotions. It is known that Generalized Second Price Auction (GSP) mechanism is the most efficient auction mechanism of the advertisement auction. Searching engine companies employ GSP mechanism basically. There are a lot of researches on GSP in order to analyze and clarify its feature and advantages. However, these researches assume that traded advertisements are mutually independent. That is means that each advertisement does not influence other advertisements. Also these researches do not consider a value of advertisement, which means some criterions of a name value of a company, effectiveness and an importance, that is dependently each other. This paper proposes a new advertisement auction mechanism based on GSP with considering the value of advertisement. The authors analyze the auctioneer's profit in comparison between normal GSP, normal VCG (Vickrey-Clarke-Groves Mechanism) and their proposed mechanism.

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A Co-dependent Value-Based Mechanism for the Internet Advertisement Auction

Agent Based Simulation for a Sustainable Society and Multi-agent Smart Computing - Lecture Notes in Computer Science ◽

10.1007/978-3-642-35612-4_5 ◽

2012 ◽

pp. 64-77 ◽

Cited By ~ 1

Author(s):

Satoshi Takahashi ◽

Tokuro Matsuo ◽

Takayuki Ito ◽

Roger Y. Lee

Keyword(s):

The Internet ◽

Internet Advertisement

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Targeted Advertising Based on Social Network Analysis

Applied Mechanics and Materials ◽

10.4028/www.scientific.net/amm.488-489.1306 ◽

2014 ◽

Vol 488-489 ◽

pp. 1306-1309 ◽

Cited By ~ 1

Author(s):

Jing Fang

Keyword(s):

Social Network ◽

Social Network Analysis ◽

Network Analysis ◽

Personal Information ◽

Analysis Data ◽

Big Data Analysis ◽

Targeted Advertising ◽

Separation Theory ◽

Internet Advertisement ◽

Six Degrees Of Separation

Adverting is one of the most important profit models in internet world. With more than ten years development, internet advertisement becomes smarter than ever and RTB (Real Time Bidding) is becoming the major share in the whole internet advertisement. Under RTB environment, advertisers need more accurate and efficient advertising technology than before. Targeted advertising integrates game theory, big data analysis, data mining and advertising technology and helps to publish advertisement to audiences precisely. Social network is the reflection of real world on internet built on six degrees of separation theory, and it has massive users and enormous access every day and thus collects massive personal information which can help to improve targeted advertising. This paper presents a framework to use social network analysis to improve targeted advertising and introduces clustering and cosine similarity as specified algorithm in the framework.

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