The cultural industry of parent-blame
This chapter examines how discourses of parental deficit became mobilised and circulated by media producers and across political and public debate in the first years of the twenty-first century. It also shows how these discourses recycle existing figures of parent-blame and manufacture new ones in a televisual form. It considers the rise of a lucrative cultural industry of parent-blame, driven by the media and taken up strategically in subsequent policy debates about family intervention, that hit its peak at the mid-point of the New Labour government's political tenure, and describes the new vocabularies of meritocracy and aspiration that formed the backbone of the New Labour project. Citing the case of Supernanny, a reality television programme that promised to transform the lives of families struggling with parenting, the chapter shows how the media economy of popular parent pedagogy brought the television spectacle of ‘families in crisis’ into the nation's living rooms.