This chapter explores communication innovations made by American social movements over time. These movements share political communication goals and outsider status, which helps to connect innovation decisions across movements and across time. The chapter primarily explores two long-lasting movements. First is the women’s suffrage movement, which lasted over seventy years of the print era from the mid-nineteenth century until the ratification of the Nineteenth Amendment in 1920. Next is the long-lasting fight against racial discrimination, which led to the modern civil rights movement starting in the print era, but coming of age along with television during the 1950s and 1960s. Both the women’s suffrage movement and civil rights movement utilized innovative tactics with similarly mild results until mainstream coverage improved. Finally, these historical movements are compared with movements emerging during the internet era, including the early Tea Party, Occupy Wall Street, Black Lives Matter, and the Resist movement.
