scholarly journals APPLYING CONSUMER BEHAVIOR MODEL TO THE STUFF LABOR MOTIVATION

2021 ◽  
pp. 44-49
Author(s):  
S. I. Dobrydnev ◽  
T. S. Dobrydneva
Keyword(s):  
Consumer Behavior ◽  
Human Behavior ◽  
Stimulus Selection ◽  
Behavior Model ◽  
Methodological Feature ◽  
Building Models ◽  
Type Definition ◽  
Emotional Aspects ◽  
Definition Of ◽  
Motivation Model

The article appeals to the problem of designing motivation model for the labor behavior of company stuff. Human behavior is one of the key areas of research in many fields of knowledge. The main forms of human behavior in economics are consumer and labor behavior. For each of them, extensive theoretical and practical material has been developed, a significant variety of behaviors has been proposed. Moreover, in the absence of general models of human behavior that would be applicable in any field of his activity, each science develops its own methodological apparatus and builds models based on its own approaches. Models of consumer behavior describe a clearly defined object (purchasing act), are specific and practically oriented. Patterns of labour behaviour are more general and relate to conduct in general, but not to a specific act of activity. The article attempts to apply the principles of building models of consumer behavior to modeling labor behavior. The model of type “Definition of target actions — Stimulus selection — Information and desire — Choice and location — Check and preference — Confirmation and relation” is proposed. The content of these stages for the task of changing labor behavior is shown. A methodological feature of the model is the isolation of rational and emotional aspects in some elements of labor behavior.

Subject of Economic Science

2015 ◽  
pp. 115-120
Author(s):  
D. Egorov
Keyword(s):  
Human Behavior ◽  
Classical Theory ◽  
Adam Smith ◽  
A Priori ◽  
Economic Science ◽  
The Public ◽  
Public Consciousness ◽  
Wealth Of Nations ◽  
Definition Of ◽  
The Relationship

Adam Smith defined economics as “the science of the nature and causes of the wealth of nations” (implicitly appealing – in reference to the “wealth” – to the “value”). Neo-classical theory views it as a science “which studies human behavior in terms of the relationship between the objectives and the limited funds that may have a different use of”. The main reason that turns the neo-classical theory (that serves as the now prevailing economic mainstream) into a tool for manipulation of the public consciousness is the lack of measure (elimination of the “value”). Even though the neo-classical definition of the subject of economics does not contain an explicit rejection of objective measures the reference to “human behavior” inevitably implies methodological subjectivism. This makes it necessary to adopt a principle of equilibrium: if you can not objectively (using a solid measurement) compare different states of the system, we can only postulate the existence of an equilibrium point to which the system tends. Neo-classical postulate of equilibrium can not explain the situation non-equilibrium. As a result, the neo-classical theory fails in matching microeconomics to macroeconomics. Moreover, a denial of the category “value” serves as a theoretical basis and an ideological prerequisite of now flourishing manipulative financial technologies. The author believes in the following two principal definitions: (1) economics is a science that studies the economic system, i.e. a system that creates and recombines value; (2) value is a measure of cost of the object. In our opinion, the value is the information cost measure. It should be added that a disclosure of the nature of this category is not an obligatory prerequisite of its introduction: methodologically, it is quite correct to postulate it a priori. The author concludes that the proposed definitions open the way not only to solve the problem of the measurement in economics, but also to address the issue of harmonizing macro- and microeconomics.

scholarly journals Consumer Behavior Model Based on Integration of Food Safety and Health Consciousness in Padang City

2021 ◽  
Vol 13 (1) ◽  
pp. 212-216
Author(s):  
Skunda Diliarosta ◽  
Arief Muttaqiin ◽  
Rehani Ramadhani
Keyword(s):  
Consumer Behavior ◽  
Food Safety ◽  
Behavior Model ◽  
Model Based ◽  
Health Consciousness ◽  
Safety And Health

scholarly journals Women and men propensities to smoke and drink alcohol

2013 ◽  
Vol 13 (1) ◽  
pp. 108-120 ◽  
Author(s):  
Mariusz Doszyń
Keyword(s):  
Human Behavior ◽  
Econometric Models ◽  
Personality Theory ◽  
Methodological Issues ◽  
Definition Of

Abstract In the article problems connected with possibilities of analyzing human behavior in context of propensities were discussed. Main focus was put on differences in propensities with respect to sex, also in context of E. Fromm’s personality theory. Methodological issues related to propensities were presented. Definition of propensity and methods of measuring propensities were also proposed. In empirical example differences in propensity to smoke cigarettes and propensity to drink alcohol with respect to sex in Polish voivodeships in year 2004 were estimated. Also, econometric models explaining that kind of propensities were introduced.

scholarly journals ROLE OF MARKETING COMMUNICATIONS IN CONSUMER BEHAVIOR

2021 ◽  
Author(s):  
Viktoriia Bondarenko ◽  
Viktoriia Vasiuta ◽  
Kateryna Pisarenko
Keyword(s):  
Consumer Behavior ◽  
Correct Choice ◽  
Marketing Communications ◽  
Special Role ◽  
Integrated Marketing ◽  
Theoretical Substantiation ◽  
Definition Of ◽  
The Impact ◽  
Communications System

The article deals with the question of the influence of marketing communications on consumer behavior. Today, in order to increase sales, it is no longer enough for companies to just improve their product or service, improve its quality. Among all marketing tools, marketing communications play a special role. The relevance of the topic is due to the need for a theoretical substantiation of the influence of the marketing communication environment on consumer behavior. The purpose of the article is to study the role of marketing communications and their impact on consumer behavior. As a result of this study, the role of marketing communications in the formation of consumer behavior has been substantiated from the standpoint of the main theories and concepts that form the subject areas of marketing communications research. The effectiveness of marketing policy depends on the correct choice of communication tools. The tools of the communication complex are highlighted and characterized. It has been proved that marketing communications influence the formation of consumer behavior in three aspects: informational, emotional, and behavioral. The scientific approaches of scientists to the definition of the process of making a consumer’s decision to purchase are analyzed. The stages of the consumer’s decision-making process to purchase a product are highlighted. Today, integrated marketing communications are considered more effective. They represent the most complete marketing communications system that includes all elements from advertising to packaging. Special attention is paid to the issue of the effectiveness of the impact of marketing communications on consumer behavior. The sequence of determining the effectiveness of the impact of marketing communications on consumer behavior is indicated. It is noted that for effective promotion of goods, only the informational component of communications is not enough. When developing a marketing communications system, it is necessary to take into account personal values. This will increase the degree of influence on consumer behavior. The main goal of marketing communications is to motivate consumer behavior. The use of modern marketing communications through a variety of means can increase the effectiveness of influencing consumer behavior.

Living beyond Our Psychological Means

2020 ◽  
pp. 43-51
Author(s):  
Yael Tamir
Keyword(s):  
Human Behavior ◽  
Nation State ◽  
Need To Belong ◽  
Clear Definition ◽  
Way Of Life ◽  
Cultural Community ◽  
The World ◽  
Negative Effect ◽  
Definition Of ◽  
Modern Nation State

This chapter examines the bottom-up justification for the formation of the modern nation-state. It suggests that borderless states are dystopian, noting that in order to be democratic and promote justice, states must depend on a clear definition of territory and membership. The chapter elaborates how the borders and demarcation helped individuals define their identity, providing them with interpretive tools to decipher reality and make sense of their daily actions. It then explains the term human, human features, and identity. The chapter also explicates the need to belong to a cultural community, a nation, or any other particular group. It argues that it is an epistemological need for systems of interpretation that will allow us to understand the world and choose a way of life as well as a creative need for means of interpretation, exchange, and expression. Ultimately, the chapter assesses the negative effect of divided communities on human behavior.

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