A Meta-Analysis of Advertising Context Effects in TV Commercials

2020 ◽  
Vol 31 (3) ◽  
pp. 85-107
Author(s):  
Jung-Gyo Lee ◽  
2020 ◽  
Vol 2020 (1) ◽  
pp. 14209
Author(s):  
Jisun Kim ◽  
Hyun-Soo Woo ◽  
Rachel McCullagh Balven ◽  
Glenn Hoetker

2020 ◽  
Vol 36 (1) ◽  
pp. 174-184 ◽  
Author(s):  
Diana Steger ◽  
Ulrich Schroeders ◽  
Timo Gnambs

Abstract. Unproctored, web-based assessments are frequently compromised by a lack of control over the participants’ test-taking behavior. It is likely that participants cheat if personal consequences are high. This meta-analysis summarizes findings on context effects in unproctored and proctored ability assessments and examines mean score differences and correlations between both assessment contexts. As potential moderators, we consider (a) the perceived consequences of the assessment, (b) countermeasures against cheating, (c) the susceptibility to cheating of the measure itself, and (d) the use of different test media. For standardized mean differences, a three-level random-effects meta-analysis based on 109 effect sizes from 49 studies (total N = 100,434) identified a pooled effect of Δ = 0.20, 95% CI [0.10, 0.31], indicating higher scores in unproctored assessments. Moderator analyses revealed significantly smaller effects for measures that are difficult to research on the Internet. These results demonstrate that unproctored ability assessments are biased by cheating. Unproctored assessments may be most suitable for tasks that are difficult to search on the Internet.


2018 ◽  
Author(s):  
Diana Steger ◽  
Ulrich Schroeders ◽  
Timo Gnambs

Unproctored, web-based assessments are frequently compromised by a lack of control over the participants’ test taking behavior. It is likely that participants cheat if personal consequences are high. This meta-analysis summarizes findings on context effects in unproctored and proctored ability assessments and examines mean score differences and correlations between both assessment contexts. As potential moderators, we consider (a) the perceived consequences of the assessment, (b) countermeasures against cheating, (c) the susceptibility to cheating of the measure itself, and (d) the use of different test media. For standardized mean differences, a three-level random-effects meta-analysis based on 108 effect sizes from 49 studies (total N = 100,434) identified a pooled effect of Δ = 0.20, 95% CI [0.10, 0.31], indicating higher scores in unproctored assessments. Moderator analyses revealed significantly smaller effects for measures that are difficult to research on the Internet. Regarding rank order stability, a small subsample of studies (n = 5) providing 15 effect sizes (total N = 1,280) indicated considerable rank order changes (ρ = .58, 95% CI [.38, .78]). These results demonstrate that unproctored ability assessments are markedly biased by cheating. Unproctored assessments may be most suitable for tasks that are difficult to search on the Internet.


2001 ◽  
Vol 6 (1-2) ◽  
pp. 73-88 ◽  
Author(s):  
Sung-Woo Bae ◽  
Linda Berns Wright ◽  
Ronald D. Taylor

2021 ◽  
pp. 1-26
Author(s):  
Eun Sook Kwon ◽  
Greg Nyilasy ◽  
Karen Whitehill King ◽  
Leonard N. Reid

1999 ◽  
Vol 27 (3) ◽  
pp. 385-398 ◽  
Author(s):  
Margery Lucas

2021 ◽  
pp. 194855062110198
Author(s):  
Ronald Fischer ◽  
Johannes Alfons Karl

We examined the effectiveness of attitudes, subjective norms, and perceived behavioral control (PBC) of the theory of planned behavior on COVID-19 relevant behavioral intentions and behaviors. We conducted a meta-analysis of 335 effect sizes from 83 samples across 31 countries ( N = 68,592). We found strongest effects for PBC, but contrary to previous research also moderately strong effects of subjective norms. Focusing on systematic context effects: (a) norm–behavior associations at individual level were strengthened if population norms were stronger; (b) collectivism strengthened norm effects in line with cultural theories, but also attitude and PBC associations, suggesting that COVID-relevant behaviors show collective action properties; (c) in line with cultural theory, tightness–looseness strengthened normative effects on behaviors; and (d) contrary to post-modernization theory, national wealth weakened attitude and PBC associations. These analyses provide new theoretical and practical insights into behavioral dynamics during an acute public health crisis.


Sign in / Sign up

Export Citation Format

Share Document