scholarly journals Online Customer Reviews on Restaurant Using Blockchain

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 02) ◽  
pp. 269-277
Author(s):  
D. Saveetha ◽  
Dr.G. Maragatham

Modern day businesses are largely dependent on digital technologies. People prefer viewing the reviews before making any decisions. It applies to all consumables like buying Electronic items, Clothing, Travel, Guest-House, Restaurant, Rental, Housing, Automobile, Cosmetics, Jewellery, Movies, etc. Online services like Mantra, Yelp, Amazon, Facebook, Google My Business, Trip Advisor offer great services to the customer. However, drawbacks of these systems are fake reviews, negative reviews and sometimes even tampering of the reviews given by the customers, which has a huge impact on the business leading to huge financial losses. Sometimes a competitor in the business might also influence the ratings being provided. The centralized storage of these reviews also leads to problems like tampering or manipulation of the data being stored. In this paper we propose an application in the restaurant industry that solves all these drawbacks by making use of the Ethereum blockchain. The food reviews given by the customers are stored as smart contracts in the blockchain, which can't be altered, thus guaranteeing the authenticity of the reviews. Validity of the reviews is ensured because it is difficult for the restaurants to delete or create new accounts to wipe away the bad reviews given. Blockchain is immutable so we ensure that the reviews are genuine and the system is trustable.

2020 ◽  
Vol 12 (7) ◽  
pp. 2843 ◽  
Author(s):  
Eunhye (Olivia) Park ◽  
Bongsug (Kevin) Chae ◽  
Junehee Kwon ◽  
Woo-Hyuk Kim

Although green practice is increasingly adopted in the restaurant industry, there is still little research in terms of investigating the impacts of green practice on customer satisfaction. This study utilized user-generated content by green restaurant customers to identify various aspects of green restaurants, including perceived green restaurant practices. Our data are based on U.S. green-certified restaurants available on Yelp. Structural topic modeling was used to discover latent restaurant attributes from user-generated content. With a longitudinal approach, the changes in customers’ interest in green practices were estimated. Finally, the common restaurant attributes and green attributes were used to predict customer satisfaction. This study will contribute to marketing strategies for the restaurant industry.


Author(s):  
Muhammad Bilal ◽  
Mohsen Marjani ◽  
Ibrahim Abaker Targio Hashem ◽  
Nadia Malik ◽  
Muhammad Ikram Ullah Lali ◽  
...  

2019 ◽  
Vol 13 (2) ◽  
pp. 249-275
Author(s):  
Jake David Hoskins ◽  
Ryan Leick

Purpose This study aims to investigate a sharing economy context, where vacation rental units that are owned and operated by individuals throughout the world are rented out through a common website: vrbo.com. It is posited that gross domestic product (GDP) per capita, a common indicator of the level of economic development of a nation, will impact the likelihood that prospective travelers will choose to book accommodations in the sharing economy channel (vs traditional hotels). The role of online customer reviews in this process is investigated as well, building upon a significant body of extant research which shows their level of customer decision influence. Design/methodology/approach An empirical analysis is conducted using data from the website Vacation Rentals By Owner on 1,940 rental listings across 97 countries. Findings GDP per capita serves as risk deterrent to prospective travelers, making the sharing economy an acceptable alternative to traditional hotels for the average traveler. It is also found that the total number of online customer reviews (OCR volume) is a signal of popularity to prospective travelers, while the average star rating of those online customer reviews (OCR valence) is instead a signal of accommodation quality. Originality/value This study adds to a growing agenda of research investigating the effect of online customer reviews on consumer decisions, with a particularly focus on the burgeoning sharing economy. The findings help to explain when the sharing economy may serve as a stronger disruptive threat to incumbent offerings. It also provides the following key insights for managers: sharing economy rental units in developed nations are more successful in driving booking activity, managers should look to promote volume of online customer reviews and positive online customer reviews are particularly influential for sharing economy rental booking rates in less developed nations.


2021 ◽  
pp. 002224372110444
Author(s):  
Zijun (June) Shi ◽  
Xiao Liu ◽  
Kannan Srinivasan

Consumers' choices about health products are heavily influenced by public information, such as news articles, research articles, online customer reviews, online product discussion, and TV shows. Dr. Oz, a celebrity doctor, often makes medical recommendations with limited or marginal scientific evidence. Although reputable news agencies have traditionally acted as gatekeepers of reliable information, they face the intense pressure of “the eyeball game.” Customer reviews, despite their authenticity, may come from deceived consumers. Therefore, it remains unclear whether public information sources can correct the misleading health information. In the context of over-the-counter weight loss products, the authors carefully analyze the cascading of information post endorsement. The analysis of extensive textual content with deep-learning methods reveals that legitimate news outlets respond to Dr. Oz's endorsement by generating more news articles about the ingredient; on average, articles after the endorsement contain a higher sentiment, so news agencies seem to amplify rather than rectify the misleading endorsement. The finding highlights a serious concern: the risk of hype news diffusion. Research articles react too slowly to mitigate the problem, and online customer reviews and product discussions provide only marginal corrections. The findings underscore the importance of oversight to mitigate the risk of cascading hype news.


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