The financial impact of online customer reviews in the restaurant industry: A moderating effect of brand equity

2021 ◽  
Vol 95 ◽  
pp. 102895
Author(s):  
Yiqi Wang ◽  
Jewoo Kim ◽  
Jaewook Kim
Keyword(s):  
Brand Equity ◽  
Moderating Effect ◽  
Restaurant Industry ◽  
Financial Impact ◽  
Customer Reviews ◽  
Online Customer Reviews

scholarly journals The Effects of Green Restaurant Attributes on Customer Satisfaction Using the Structural Topic Model on Online Customer Reviews

2020 ◽  
Vol 12 (7) ◽  
pp. 2843 ◽  
Author(s):  
Eunhye (Olivia) Park ◽  
Bongsug (Kevin) Chae ◽  
Junehee Kwon ◽  
Woo-Hyuk Kim
Keyword(s):  
Customer Satisfaction ◽  
Topic Model ◽  
Marketing Strategies ◽  
Restaurant Industry ◽  
User Generated Content ◽  
Customer Reviews ◽  
Online Customer Reviews ◽  
Longitudinal Approach ◽  
The Common ◽  
Structural Topic Modeling

Although green practice is increasingly adopted in the restaurant industry, there is still little research in terms of investigating the impacts of green practice on customer satisfaction. This study utilized user-generated content by green restaurant customers to identify various aspects of green restaurants, including perceived green restaurant practices. Our data are based on U.S. green-certified restaurants available on Yelp. Structural topic modeling was used to discover latent restaurant attributes from user-generated content. With a longitudinal approach, the changes in customers’ interest in green practices were estimated. Finally, the common restaurant attributes and green attributes were used to predict customer satisfaction. This study will contribute to marketing strategies for the restaurant industry.

scholarly journals Online Customer Reviews on Restaurant Using Blockchain

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 02) ◽  
pp. 269-277
Author(s):  
D. Saveetha ◽  
Dr.G. Maragatham
Keyword(s):  
Rental Housing ◽  
Digital Technologies ◽  
Restaurant Industry ◽  
Customer Reviews ◽  
Online Customer Reviews ◽  
Guest House ◽  
Huge Impact ◽  
Fake Reviews ◽  
Financial Losses ◽  
Business Trip

Modern day businesses are largely dependent on digital technologies. People prefer viewing the reviews before making any decisions. It applies to all consumables like buying Electronic items, Clothing, Travel, Guest-House, Restaurant, Rental, Housing, Automobile, Cosmetics, Jewellery, Movies, etc. Online services like Mantra, Yelp, Amazon, Facebook, Google My Business, Trip Advisor offer great services to the customer. However, drawbacks of these systems are fake reviews, negative reviews and sometimes even tampering of the reviews given by the customers, which has a huge impact on the business leading to huge financial losses. Sometimes a competitor in the business might also influence the ratings being provided. The centralized storage of these reviews also leads to problems like tampering or manipulation of the data being stored. In this paper we propose an application in the restaurant industry that solves all these drawbacks by making use of the Ethereum blockchain. The food reviews given by the customers are stored as smart contracts in the blockchain, which can't be altered, thus guaranteeing the authenticity of the reviews. Validity of the reviews is ensured because it is difficult for the restaurants to delete or create new accounts to wipe away the bad reviews given. Blockchain is immutable so we ensure that the reviews are genuine and the system is trustable.

Luxury Brand Equity in Online Channel: The Moderating Effect of Brand Trust

2019 ◽  
Vol 21 (2) ◽  
pp. 99-115
Author(s):  
Hyowon Hyun ◽  
JungKun Park ◽  
Weon Sang Yoo
Keyword(s):  
Brand Equity ◽  
Moderating Effect ◽  
Brand Trust ◽  
Luxury Brand ◽  
Online Channel

Profiling Reviewers’ Social Network Strength and Predicting the “Helpfulness” of Online Customer Reviews

2020 ◽  
pp. 101026
Author(s):  
Muhammad Bilal ◽  
Mohsen Marjani ◽  
Ibrahim Abaker Targio Hashem ◽  
Nadia Malik ◽  
Muhammad Ikram Ullah Lali ◽  
...  
Keyword(s):  
Social Network ◽  
Customer Reviews ◽  
Online Customer Reviews ◽  
Network Strength

scholarly journals Sustainability, Store Equity, and Satisfaction: The Moderating Effect of Gender in Retailing

2021 ◽  
Vol 13 (2) ◽  
pp. 1010
Author(s):  
Antonio Marín-García ◽  
Irene Gil-Saura ◽  
María Eugenia Ruiz-Molina ◽  
Gloria Berenguer-Contrí
Keyword(s):  
Brand Equity ◽  
Consumer Satisfaction ◽  
Business Models ◽  
Moderating Effect ◽  
Mediating Effect ◽  
Retail Sector ◽  
Competitive Advantages ◽  
Sustainable Business ◽  
Sustainable Business Models ◽  
Discount Stores

Currently, sustainability emerges as a key element on which the development of competitive advantages for businesses is based. In the dynamic and turbulent environment in which retail companies operate, sustainable practices are posited as an opportunity for their progress and survival. Through this article, it is intended to advance the nature and dimensions of this construct and examine its influence on store equity and consumer satisfaction. Furthermore, this work analyses the moderating effect of gender on these variables and the mediating nature of brand equity in the development of consumer satisfaction. All this is developed through a quantitative study carried out on a sample of 510 consumers of different food retail commercial formats (hypermarkets, supermarkets, and discount stores) in Spain. The technique used for data analysis is partial least squares (PLS) regression. The results show the importance of sustainability and brand equity in the development of consumer satisfaction in the retail sector, with the intensity of its effects being a gender issue. On the other hand, brand equity is positioned as a key element thanks to its mediating effect between sustainability and satisfaction. All of this points to the need to move towards more sustainable business models.

Fraud abroad

2019 ◽  
Vol 13 (2) ◽  
pp. 249-275
Author(s):  
Jake David Hoskins ◽  
Ryan Leick
Keyword(s):  
Sharing Economy ◽  
Gdp Per Capita ◽  
Content Type ◽  
Customer Reviews ◽  
Online Customer Reviews ◽  
Level Of Economic Development ◽  
Per Capita ◽  
Using Data ◽  
Developed Nations

Purpose This study aims to investigate a sharing economy context, where vacation rental units that are owned and operated by individuals throughout the world are rented out through a common website: vrbo.com. It is posited that gross domestic product (GDP) per capita, a common indicator of the level of economic development of a nation, will impact the likelihood that prospective travelers will choose to book accommodations in the sharing economy channel (vs traditional hotels). The role of online customer reviews in this process is investigated as well, building upon a significant body of extant research which shows their level of customer decision influence. Design/methodology/approach An empirical analysis is conducted using data from the website Vacation Rentals By Owner on 1,940 rental listings across 97 countries. Findings GDP per capita serves as risk deterrent to prospective travelers, making the sharing economy an acceptable alternative to traditional hotels for the average traveler. It is also found that the total number of online customer reviews (OCR volume) is a signal of popularity to prospective travelers, while the average star rating of those online customer reviews (OCR valence) is instead a signal of accommodation quality. Originality/value This study adds to a growing agenda of research investigating the effect of online customer reviews on consumer decisions, with a particularly focus on the burgeoning sharing economy. The findings help to explain when the sharing economy may serve as a stronger disruptive threat to incumbent offerings. It also provides the following key insights for managers: sharing economy rental units in developed nations are more successful in driving booking activity, managers should look to promote volume of online customer reviews and positive online customer reviews are particularly influential for sharing economy rental booking rates in less developed nations.

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