The Influences of Green Attributes of Electronic Sphygmomanometer on Consumer’s Purchase Behavior

2020 ◽  
Vol 8 (7) ◽  
pp. 182-195
Author(s):  
Y.H. Lai
Keyword(s):  
Blood Pressure ◽  
Conjoint Analysis ◽  
Carbon Footprint ◽  
Purchase Intention ◽  
Online Survey ◽  
Power Saving ◽  
Purchase Behavior ◽  
Alternative View ◽  
Research Model ◽  
The Subject

Background: In recent years, high blood pressure has been one of the top ten causes of death in Taiwan. Operating the sphygmomanometer regularly to observe changes in blood pressure, and to track and observe one’s own basic health. This study focuses on the specification which electronic sphygmomanometer manufacturer can provide during the design for green attributes that meet customer’s preference. The subject of this study is to explore the preference of green electronic sphygmomanometer attributes Including power-saving, carbon footprint, recyclable, safety, streamline design and green accreditation from potential green computer buyers. Methods: The data was gathered through online survey over a month period from April, 2020 to May, 2020. Data is collected from convenience samples. 101 valid respondents were used for the conjoint analysis. Results: As the main purpose of this study is to find out the most importance attribute of green electronic sphygmomanometer what customer prefers, the result shows that carbon footprint turns out as the most influential attribute with the average importance of 18.63%, although it may not be considered as the majority factor in the decision-making process, it still stands out since there are six attributes in comparison. Green accreditation is the second important attribute with 17.31%, followed by recyclability and power-saving with at 16.83% and 16.15% respectively. The last two attributes, streamline design and safety, are relatively less important with 15.81% and 15.28% respectively. Conclusions: This study attempts to integrate the relevant green electronic sphygmomanometer attributes into a comprehensive research model. The conjoint analysis and the model of purchase intention for green electronic sphygmomanometer s creates an important alternative view of the antecedents.

scholarly journals A Study of Factors Influencing Indonesian Consumers’ Purchase Intention towards Its Local Fashion Brands

2020 ◽  
Author(s):  
Rediana Wahyu Ardhia ◽  
Lidia Mayangsari
Keyword(s):  
Purchase Intention ◽  
Online Survey ◽  
Market Potential ◽  
Purchase Behavior ◽  
Purchasing Behavior ◽  
Multilinear Regression ◽  
Global Brands ◽  
The Subject ◽  
Local Companies ◽  
The Right

The rise of Indonesian local fashion brands could be seen from the phenomenon that is happening in the last few years. Kapferer and Schuiling (2016), mentioned that companies have the tendency to focus on the expansion of global brands that then affect to the disadvantage of local brands. While it is quite the contrary of what happens in Indonesia based on Deloitte (2016) findings that most Indonesians are still preferred to buy local fashion brands instead of global fashion brands, the only Indonesian category that prefers to buy global fashion brands are people with monthly income above IDR 10 millions. Thus, even that Indonesia is a compelling market potential for both international and local companies, it is an amusing phenomenon to be the subject of the study to find Indonesian purchasing behavior towards its local brands. This study aims to uncover the purchase behavior of Indonesian towards its local brands. Given several variables regarding to prior studies, The study will be conducted through online survey that is limited to people age 18 – 49 that domiciled in Jakarta, Bandung, and Surabaya. The survey outcome will be processed using multilinear regression (MLR) method to see which variables that most influence the purchase intention towards Indonesian local fashion brands. The output of this study will be used to recommend the right marketing strategy for Indonesian local fashion brands. Keywords: Purchase intention, Local brands, Fashion, Purchase behavior

International buyers’ repurchase intentions in a Chinese cross-border e-commerce platform

2019 ◽  
Vol 30 (2) ◽  
pp. 403-437
Author(s):  
Jian Mou ◽  
Jason Cohen ◽  
Yongxiang Dou ◽  
Bo Zhang
Keyword(s):  
Purchase Intention ◽  
Online Survey ◽  
International Markets ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Content Type ◽  
Repurchase Intentions ◽  
Cross Border ◽  
Repeat Purchase ◽  
Repeat Purchase Behavior

Purpose The purpose of this paper is to develop and test a model of the uncertainties and benefits influencing the repurchase intentions of buyers in cross-border e-commerce (CBEC). Design/methodology/approach The authors draw on the valence framework to hypothesize effects of positive valences (utilitarian benefits) along with negative valences (pre- and post-contractual uncertainties) on buyers’ repeat purchase intentions. Data were collected using an online survey from 378 international B2C buyers on a CBEC platform in China. Findings Results explain 51.4 percent of the variance and reveal that overall value, as determined by monetary saving, convenience and product offerings as positive valences, exerts the strongest effect on repeat purchase intention. However, negative valences remain significant, and are particularly salient for female shoppers. Research limitations/implications The authors extend the valence theory into the study of repeat purchase behavior and contribute to much needed literature on why consumers return to repurchase from a CBEC platform. Practical implications Repeat purchase and loyalty of online consumers is essential for success of e-commerce providers. The results help online providers competing in international markets understand how buyers form repurchase intentions based on their evaluations of both value and uncertainty. Originality/value Buyer behavior in CBEC has received relatively less attention than domestic e-commerce. This paper is among the first to examine how both positive and negative valences combine to effect repurchase intention of international buyers in CBEC.

Estimating green purchase behavior: an empirical study using integrated behavior model in Bangladesh

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Md. Zillur Rahman Siddique ◽  
Goutam Saha ◽  
Aminur Rahman Kasem
Keyword(s):  
Perceived Control ◽  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Behavior Model ◽  
Research Model ◽  
Content Type ◽  
Green Behavior ◽  
Practical Implications

Purpose This paper aims to examine the exogenous effects of experiential attitude toward green (EAG), instrumental attitude toward green (IAG), injunctive norms on green (ING), descriptive norms about green (DNG), green perceived control (GPC) and green self-efficacy (GSE) on green purchase intention (GPI). Moreover, this paper also investigates the causal factors of green purchase behavior (GPB) considering green knowledge (GK), the salience of green behavior (SGB), environmental constraints (ECPG) and green habit (GH). Design/methodology/approach The research model was adopted to measure the green behavior of Bangladeshi consumers using an integrated behavior model (IBM). The data were randomly collected from 372 respondents and partial least squares structural equation modeling (PLS-SEM) approach was used to test the hypotheses. Findings PLS results imply that all independent variables (EAG; IAG; ING; DNG; GPC and GSE) impact GPI; and SGB, GH and GPI influence GPB. On the other hand, GK and ECPG have no significant effect on GPB. Research limitations/implications There may present a gap in the outcomes of the study to signify the generalizability because the survey was conducted in some cities of Bangladesh which may not represent the country as a whole. Practical implications This study anticipates the cause-effect relationship between GPI, GPB and their determinants. The results of the study can help marketers understand green consumer behavior and design appropriate strategies and tactics for new marketing challenges. Originality/value This research investigates green purchase behavior in a developing country. It empirically confirms the validity of IBM in assessing green behavior, especially for Bangladesh, a booming economy and suitable for investment. Although ample research explored green purchase behavior, green habit and saliency have not been considered in measuring green purchase behavior.

scholarly journals Exploring the Impact of Country-of-Origin Image and Purchase Intention in Cross-Border E-Commerce

2022 ◽  
Vol 30 (2) ◽  
pp. 1-20
Author(s):  
Ying Bao ◽  
Xusen Cheng ◽  
Alex Zarifis
Keyword(s):  
Purchase Intention ◽  
Country Of Origin ◽  
Product Evaluation ◽  
Purchase Behavior ◽  
Research Model ◽  
Level Of Involvement ◽  
Cross Border ◽  
Country Of Origin Image ◽  
The Impact

Product country-of-origin (COO) is now playing a central role in consumers’ purchase behavior. Previous studies have investigated several factors that impact COO. However, little attention has been paid to the impact of COO on consumers’ product evaluation on Chinese products, especially in the cross-border e-commerce context. Using a multi-methods design, this study first unearthed the antecedents of COO image towards Chinese products from the qualitative data in Study 1 by drawing on the legitimacy theory and then develops a contextual model of consumers’ product evaluation and purchase intention, integrating the role of a product with a different level of involvement. Using quantitative survey data from 252 foreign consumers, the study tests the research model in Study 2. The findings provide empirical evidence to support the model and highlight the importance of COO cues on foreign consumers’ purchase intention towards Chinese products. The results also enhance our understanding of consumers’ purchase decision in cross-border e-commerce.

scholarly journals Customer Preference of Attributes of Skema Wooden Chair Furniture

2021 ◽  
Author(s):  
Hisyam Hilmy Bahasuan ◽  
David Sukardi Kodrat
Keyword(s):  
Conjoint Analysis ◽  
Online Survey ◽  
Error Tolerance ◽  
Customer Preference ◽  
Seat Cushion ◽  
The Subject

The purpose of this research was to find the preferred combination of attributes regarding wooden chair furniture. The subject of this research was Skema Furniture, a Surabaya-based furniture developer since 2016. Variables in this research were acquired through a pre-survey with twenty of Skema Furniture’s previous customers. The attributes were form, seat cushion, customization and wood finish. The form attribute had two levels: curvilinear and rectilinear. The seat cushion attribute had two levels: using a seat cushion and not using a seat cushion. The customization attribute had two levels: the ability to customize and otherwise. The wood finish attribute had two levels: natural finish and solid color finish. Conjoint analysis was used. The sample of 134 people were past consumers of Skema Furniture from the age of 25 to 54. The sample needed for this research, using the Slovin formula, with a 0.05 error tolerance, was around 100 people. The research was conducted via an online survey, due to the COVID-19 pandemic. This research concluded that the most preferred wooden chair furniture was that with a curvilinear form, without a seat cushion, able to be customized, and with a solid color finish. The variables that were most important for the consumers were wood finish and form. This study only describes the preferences of the buyer and user of the furniture chair products. The wooden chair furniture in this research is not specified to any function of a chair. Keywords: customer preference, Skema Furniture, wooden chair furniture

Exploring the impact of country-of-origin image and purchase intention in cross-border e-commerce

2022 ◽  
Vol 30 (2) ◽  
pp. 0-0
Keyword(s):  
Purchase Intention ◽  
Country Of Origin ◽  
Product Evaluation ◽  
Purchase Behavior ◽  
Research Model ◽  
Level Of Involvement ◽  
Cross Border ◽  
Country Of Origin Image ◽  
The Impact

Product country-of-origin (COO) is now playing a central role in consumers’ purchase behavior. Previous studies have investigated several factors that impact COO. However, little attention has been paid to the impact of COO on consumers’ product evaluation on Chinese products, especially in the cross-border e-commerce context. Using a multi-methods design, this study first unearthed the antecedents of COO image towards Chinese products from the qualitative data in Study 1 by drawing on the legitimacy theory and then develops a contextual model of consumers’ product evaluation and purchase intention, integrating the role of a product with a different level of involvement. Using quantitative survey data from 252 foreign consumers, the study tests the research model in Study 2. The findings provide empirical evidence to support the model and highlight the importance of COO cues on foreign consumers’ purchase intention towards Chinese products. The results also enhance our understanding of consumers’ purchase decision in cross-border e-commerce.

An investigation of mothers’ and tween daughters’ clothing preferences and purchase intentions toward a prosocial clothing company

2014 ◽  
Vol 18 (1) ◽  
pp. 70-84 ◽  
Author(s):  
Jennifer Paff Ogle ◽  
Karen H. Hyllegard ◽  
Ruoh-Nan Yan
Keyword(s):  
Purchase Intention ◽  
High Performance ◽  
Online Survey ◽  
Purchase Behavior ◽  
Consumer Socialization ◽  
Socially Responsible ◽  
Mothers And Daughters ◽  
Performance Technology ◽  
Content Type ◽  
Production Methods

Purpose – The purpose of this study is to invoke a consumer socialization approach to compare mothers and tween daughters on variables that may shape their clothing preferences and consumption behaviors. Additionally, this study explored the variables that predict how mothers and daughters respond to Pretty Brainy, an online clothing company that incorporates prosocial messaging into its product design and marketing. Design/methodology/approach – Data were collected from 106 mother-daughter pairs using an online survey. In completing the survey, participants were instructed to view and evaluate the Pretty Brainy brand web site and clothing. Findings – Mothers and daughters assigned similar degrees of importance to several clothing characteristics – including aesthetics/design, comfort, fit, use of socially responsible construction/production methods, and use of high performance technology – providing support for the consumer socialization model. Mothers and daughters were not similar on all clothing constructs explored, however, differing on the importance of some clothing characteristics examined (notably, brand name), as well as past socially responsible clothing purchase behavior, clothing involvement, and proximity of clothing to self. These differences may be explained in part by the mothers’ and daughters’ respective life stages. Among both mothers and daughters, attitude toward brand was the strongest predictor of purchase intention toward Pretty Brainy, which is consistent with established models of the attitude-intention relationship. Originality/value – This study provides understanding about the influence of mothers upon tween girls’ clothing consumption behaviors, helping to clarify inconsistencies in prior work as well as lending new insights into the role of mothers in socializing their daughters with respect to socially responsible clothing consumption.

scholarly journals Understanding how to increase hydroponic attractiveness: Economic and ecological benefit

2020 ◽  
Vol 211 ◽  
pp. 01015
Author(s):  
Tengku Ezni Balqiah ◽  
Andreas Pardyanto ◽  
Rifelly Dewi Astuti ◽  
Syahrial Mukhtar
Keyword(s):  
Cluster Analysis ◽  
Purchase Intention ◽  
Online Survey ◽  
Environmental Concern ◽  
Behavioral Control ◽  
Purchase Behavior ◽  
Perceived Behavioral Control ◽  
Sustainable Food ◽  
Ecological Benefit ◽  
And Cluster Analysis

As one of the sustainable food, hydroponic vegetables begin to attract consumer attention. Previous studies focus on how to increase the willingness to pay (WTP). The cost of growing hydroponic might cause it as higher than traditional (soil agriculture) that drives higher prices. Instead of only focus on WTP, attitude and purchase intention are two constructs that important to estimate actual purchase behavior. However, a study about the antecedents of hydroponic vegetable’ purchase intention is still limited. This study aims to identify factors that can enhance purchase intention, group respondents based on those factors, and profile each respondent’s group. By online survey, 981 respondents were collected, and multiple regressions and cluster analysis analyzed further data. The result shows eight factors that could drive purchase intention (attitude, subjective norm, perceived behavioral control, perceived quality, price, availability, health consciousness, and knowledge), while environmental concern was not significant. Cluster analysis generates 3 clusters of respondents that have different profiles based on all factors and demographics variables. This study contributes to portraying respondents’ responses toward hydroponics that could deliver implications for entrepreneurs or marketers to attract target consumers based on all factors and develop a strategy based on their profiles.

How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) framework

2020 ◽  
Vol 72 (4) ◽  
pp. 463-488
Author(s):  
Linlin Zhu ◽  
He Li ◽  
Feng-Kwei Wang ◽  
Wu He ◽  
Zejin Tian
Keyword(s):  
Social Presence ◽  
Purchase Intention ◽  
Online Survey ◽  
Information Quality ◽  
Positive Impact ◽  
Online Reviews ◽  
Theoretical Research ◽  
Research Model ◽  
Content Type ◽  
The Social

PurposeThe relationship between online reviews and purchase intention has been studied in previous research. However, there was little knowledge about the effect of information quality and the social presence of online reviews on purchase intention based on the stimulus-organism-response (S-O-R) framework. The purpose of this study is to explore the intrinsic relationship between the stimulus (perceived information quality and social presence) generated from online reviews and the response (purchase intention).Design/methodology/approachThis study developed a research model by applying the S-O-R framework to test the proposed hypotheses. A combination of a web-based experiment and an online survey was employed to collect data. Hypotheses were empirically tested using Smart PLS.FindingsThe PLS analysis shows that both perceived information quality and the social presence of online reviews positively affect trust. Moreover, satisfaction with online reviews affects purchase intention, whereas trust has a positive impact on satisfaction, playing a mediating role between two stimuli and satisfaction. Besides, perceived information quality of positive online reviews is found to have a more significant impact on trust, satisfaction and purchase intention.Originality/valueThe results of this study are of great value for expanding both theoretical research and practical applications of online reviews in relation to purchase intention. This study with a new research model reveals the understanding of how the purchase intention will be motivated by online reviews. Meanwhile, the moderating effects and the mediating effects are also discussed.

scholarly journals E-WOM BOMB EFFECT ON SOCIAL MEDIA INFLUENCE TO BRAND: CASES IN HALAL PRODUCTS

2015 ◽  
Vol 14 (1) ◽  
Author(s):  
Liza Mumtazah Damarwulan
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Purchase Intention ◽  
Online Survey ◽  
Brand Image ◽  
Purchase Behavior ◽  
Brand Awareness ◽  
Purchasing Behavior ◽  
Media Effect ◽  
The Impact

The objective of this study is to analyze social media effect on brand image and purchase intention. The purpose of this study is to explore the impact of Word-of-Mouth (WOM) communication on social media negatively or positively towards the brand / product rumored asnot halal. The investigation shows that about 82 percent of respondents are internet / social networking (such as Facebook or Twitter) users for over 5 years. With the extent of network and the increasing number of users of social networking (Facebook, twitter) then if WOM is used, itwill result in a major impact on the brand image, brand awareness and purchasing behavior. Design / methodology / approach - To collect the data, this paper uses an online survey of social media users (Facebook and Twitter in particular). To analyze the data, this study uses StructuralEquation Modeling (SEM). Findings - The research on WOM as a means of communication has been done by many researchers. The widespread use of social media results in the magnitude impact of WOM on brand, like a bomb such as the impact on the brand, good brand reputation /brand image, brand awareness which in turn will affect the purchasing behavior (attitudes, interests and action). As a Muslim-majority country, Indonesia is very concerned about halal products, so when the news spread about the products suspected to contain haram substances, thenews will have an impact on the reputation and image of the brand and also have a major impact on purchase behavior. Research limitations / implications - This study provides insight into the role of WOM information on social media which is limited to users of Facebook and twitter inshaping attitudes towards the issue of the purchase of products containing haram substances. However, the specific characteristics of the truth of the WOM information in shaping perceptions that affects halal / haram products is not explored in this study. Originality / value - The results can help practitioners to determine and overcome the impact of WOM in socialmedia and provide correct information to make marketing communications more efficient and powerful.

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