scholarly journals Customer Preference of Attributes of Skema Wooden Chair Furniture

2021 ◽  
Author(s):  
Hisyam Hilmy Bahasuan ◽  
David Sukardi Kodrat
Keyword(s):  
Conjoint Analysis ◽  
Online Survey ◽  
Error Tolerance ◽  
Customer Preference ◽  
Seat Cushion ◽  
The Subject

The purpose of this research was to find the preferred combination of attributes regarding wooden chair furniture. The subject of this research was Skema Furniture, a Surabaya-based furniture developer since 2016. Variables in this research were acquired through a pre-survey with twenty of Skema Furniture’s previous customers. The attributes were form, seat cushion, customization and wood finish. The form attribute had two levels: curvilinear and rectilinear. The seat cushion attribute had two levels: using a seat cushion and not using a seat cushion. The customization attribute had two levels: the ability to customize and otherwise. The wood finish attribute had two levels: natural finish and solid color finish. Conjoint analysis was used. The sample of 134 people were past consumers of Skema Furniture from the age of 25 to 54. The sample needed for this research, using the Slovin formula, with a 0.05 error tolerance, was around 100 people. The research was conducted via an online survey, due to the COVID-19 pandemic. This research concluded that the most preferred wooden chair furniture was that with a curvilinear form, without a seat cushion, able to be customized, and with a solid color finish. The variables that were most important for the consumers were wood finish and form. This study only describes the preferences of the buyer and user of the furniture chair products. The wooden chair furniture in this research is not specified to any function of a chair. Keywords: customer preference, Skema Furniture, wooden chair furniture

The Influences of Green Attributes of Electronic Sphygmomanometer on Consumer’s Purchase Behavior

2020 ◽  
Vol 8 (7) ◽  
pp. 182-195
Author(s):  
Y.H. Lai
Keyword(s):  
Blood Pressure ◽  
Conjoint Analysis ◽  
Carbon Footprint ◽  
Purchase Intention ◽  
Online Survey ◽  
Power Saving ◽  
Purchase Behavior ◽  
Alternative View ◽  
Research Model ◽  
The Subject

Background: In recent years, high blood pressure has been one of the top ten causes of death in Taiwan. Operating the sphygmomanometer regularly to observe changes in blood pressure, and to track and observe one’s own basic health. This study focuses on the specification which electronic sphygmomanometer manufacturer can provide during the design for green attributes that meet customer’s preference. The subject of this study is to explore the preference of green electronic sphygmomanometer attributes Including power-saving, carbon footprint, recyclable, safety, streamline design and green accreditation from potential green computer buyers. Methods: The data was gathered through online survey over a month period from April, 2020 to May, 2020. Data is collected from convenience samples. 101 valid respondents were used for the conjoint analysis. Results: As the main purpose of this study is to find out the most importance attribute of green electronic sphygmomanometer what customer prefers, the result shows that carbon footprint turns out as the most influential attribute with the average importance of 18.63%, although it may not be considered as the majority factor in the decision-making process, it still stands out since there are six attributes in comparison. Green accreditation is the second important attribute with 17.31%, followed by recyclability and power-saving with at 16.83% and 16.15% respectively. The last two attributes, streamline design and safety, are relatively less important with 15.81% and 15.28% respectively. Conclusions: This study attempts to integrate the relevant green electronic sphygmomanometer attributes into a comprehensive research model. The conjoint analysis and the model of purchase intention for green electronic sphygmomanometer s creates an important alternative view of the antecedents.

scholarly journals THU0647-HPR SHARED DECISION MAKING AMONGST RHEUMATOLOGISTS IN TRAINING IN THE NETHERLANDS: WHERE DO WE STAND?

2020 ◽  
Vol 79 (Suppl 1) ◽  
pp. 568.2-568
Author(s):  
L. Kranenburg ◽  
M. Dankbaar ◽  
N. Basoski ◽  
W. Van den Broek ◽  
J. Hazes
Keyword(s):  
Decision Making ◽  
The Netherlands ◽  
Shared Decision Making ◽  
Online Survey ◽  
Daily Practice ◽  
Clear Understanding ◽  
Shared Decision ◽  
Professional Activities ◽  
Self Evaluation ◽  
The Subject

Background:The training curriculum for rheumatologists in training in the Netherlands describes competences and entrusted professional activities (EPA) to monitor the progress in learning. However, this training program does not discuss training of Shared Decision Making. As the basis for shared care and patient participation is made during these years, the question arises how rheumatologist in training think about Shared Decision Making and how they use this in daily practice.Objectives:Inventory of vision, experience and self-evaluation of skills related to Shared Decision Making amongst rheumatologists in training in the Netherlands in order to identify barriers in the implementation of Shared Decision Making in daily practice.Methods:Qualitative data was collected from on online survey amongst rheumatologists in training who were registered in January 2018 by the Dutch Society of Rheumatology.Results:Forty-two rheumatologists in training from various years of training responded (60%). Respondents think that Shared Decision Making is important. A third applies Shared Decision Making on a regular basis in daily practice. Self rating of skills for Shared Decision Making varies from sufficient to good. However, respondents are uncertain about their performance due to a lack of feedback and unclearness of the concept. They indicate that Shared Decision Making is not possible for all patients and find it difficult to assess whether the patient has a clear understanding of the options. Patient’s preferences are discussed only by 33% of the doctors on a regular basis when starting new treatment.Conclusion:Rheumatologists in training agree on the importance of Shared Decision Making, but are uncertain about their performance. Unclearness of the concept is described as a known barrier in literature1,2and is frequently mentioned by respondents. Rheumatologist in training indicate that not all patients are fit for Shared Decision Making. Regarding the limited training on the subject this could also be a misjudgment of patients preferences and lack of experience how to deal with different patient types. There is a clear plea for more training and feedback on the subject. Training should be integrated in the curriculum focusing on how to assess patients preferences and how to apply Shared Decision Making also for patients who indicate to leave decisions up to their doctor.References:[1]van Veenendaal, H.et al.Accelerating implementation of shared decision-making in the Netherlands: An exploratory investigation.Patient Educ Couns101, 2097-2104 (2018).[2]Legare, F., Ratte, S., Gravel, K. & Graham, I. D. Barriers and facilitators to implementing shared decision-making in clinical practice: update of a systematic review of health professionals’ perceptions.Patient Educ Couns73, 526-535 (2008).Disclosure of Interests:Laura Kranenburg Grant/research support from: Pfizer and UCB for the development of the Reuma App, a tool to support selfmanagement for patients. This is not used for the research related to the submitted abstract., Mary Dankbaar: None declared, Natalja Basoski: None declared, Walter Van den Broek: None declared, Johanna Hazes: None declared

scholarly journals New Risks of Social Entrepreneurs in the Context of the COVID-19 Pandemic

2021 ◽  
Vol 20 (1) ◽  
pp. 116-124
Author(s):  
Natalya М. Lavrenyuk-Isaeva ◽  
Keyword(s):  
Social Entrepreneurship ◽  
Online Survey ◽  
Social Protection ◽  
Vulnerable Groups ◽  
Social Entrepreneurs ◽  
State Support ◽  
Social Risks ◽  
Support Measures ◽  
Science And Education ◽  
The Subject

The COVID-19 pandemic has exacerbated the overall risks and demonstrated the attitudes of members of society towards them. The subject is the carriers and owners of risks in the context of a pandemic from among social entrepreneurs and traditionally classified as vulnerable categories of citizens. The purpose of the work is to analyze the contradiction between the demand for a number of state support measures for traditionally allocated vulnerable groups of the population and the situation with their implementation, in which social entrepreneurs are involved along with state structures to provide services in the context of the COVID-19 pandemic. The novelty of the approach is to clarify the categories of socially vulnerable citizens based on the division of social risks in the new conditions of the pandemic. Current empirical sociological data obtained by the online survey commissioned by the relevant department allowed us to determine the urgency of the demand for state support measures. To reduce dependence on the state and develop partnerships, the income of social entrepreneurs should not be lower than the average salary in the region. To do this, it is important to create associative forms of interaction and develop cooperation with business, science, and education. A promising and difficult task for the authorities is to involve socially vulnerable citizens in innovative social activities in the format of social entrepreneurship, in interaction with social protection agencies for their effectiveness. The development of tools for stimulating cooperation between beneficiaries and stakeholders is on the agenda for further study

scholarly journals PERCEPTION OF INDIAN YOUTH ON DIGITAL ACTIVISM: MOTIVATION, BARRIERS AND RECOMMENDATIONS FOR EFFECTIVE UTILIZATION

2021 ◽  
Vol 6 (4) ◽  
Author(s):  
Kuhu Sharma ◽  
Aniruddh Verma ◽  
Pranav Sangwan ◽  
Siya Kohli ◽  
Tanvi Chakravarty
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Youth Participation ◽  
Primary Data ◽  
Digital Activism ◽  
Effective Utilization ◽  
Digital Platforms ◽  
Prime Objective ◽  
The Subject ◽  
Use Of Social Media

The present study draws insights from primary research, examines the existing literature on the subject and uses case studies, with a prime objective to understand the use of social media by youth for digital activism. Thereafter, the paper provides recommendations for effectively leveraging digital platforms to encourage youth participation and activism. This research paper looks at the forms of Digital activism and the ways in which the youth have leveraged digital activism to voice their issues, highlighting their motivations and challenges. To get better insight into the barriers and motivations of youth participation in digital activism, multiple stakeholder conversations and survey of Indian youth within the age group 15-25 years (93 respondents) was conducted to gauge their perception on digital activism. Primary data was collected using an online survey from 93 respondents through a structured questionnaire. Results of this study showed that close to 76.09% of the sample does not engage in digital activism, despite 93.5% of them having a social media presence.

scholarly journals The determinants of purchasing private label products

Marketing ◽  
2020 ◽  
Vol 51 (4) ◽  
pp. 283-293
Author(s):  
Ivana Marković ◽  
Biljana Rabasović ◽  
Mlađen Vićentić
Keyword(s):  
Regression Analysis ◽  
Online Survey ◽  
Economic Situation ◽  
Private Label ◽  
Price Sensitivity ◽  
Consumer Loyalty ◽  
Personal Interview ◽  
Interview Method ◽  
The Subject ◽  
Private Label Products

A private label is developed by a retailer with the aim to achieve the largest possible market share, to suppress manufacturer's brands, to increase the margin and to gain consumer loyalty. The subject of this paper is to analyze the determinants of purchasing private label products. The aim of this paper is to examine whether the economic situation perception, price sensitivity, quality perception and the sense of "smart shopping" have an impact on the purchase of a private label products. Data were collected by personal interview method, via online survey 260 respondents were examined, and hypotheses were tested by regression analysis. The obtained results indicate that the price sensitivity and the smart shopping feeling have a positive statistical impact on the private label purchase, while in the case of the two remaining observed variables: perception of economic situation and quality, this impact is not statistically significant. The study is original while it identifies which determinants shape consumer behavior when it comes to buying a private label. As such, it can be useful for retailers to successfully develop and manage their own branded products.

What Do Library Workers Want From Professional Conferences?

2014 ◽  
pp. 1-16
Author(s):  
Samantha Schmehl Hines
Keyword(s):  
Professional Development ◽  
Online Survey ◽  
Future Trends ◽  
Face To Face ◽  
Committee Work ◽  
Survey Results ◽  
The Subject ◽  
State Library ◽  
Virtual Events

What do library workers want from professional conferences? This question was the subject of a nationwide online survey administered to a randomly selected audience of library workers. Survey results showed that most library workers attend conferences, and their preferences were for face-to-face, topical events. The primary consideration for event attendance according those responding to the survey was the content presented. Issues of cost were also highly important to respondents, although funding for professional development was reported to be generally stable or even increasing. Of lesser interest to potential conference attendees were issues of location, vendor interaction, or the opportunity to perform committee work. Some future trends predicted include a growing acceptance of virtual events, a declining importance on location-based events like state library association conferences, and a need to review the roles of vendors and exhibitors in conferences.

scholarly journals Avoiding the Privacy Paradox Using Preference-Based Segmentation: A Conjoint Analysis Approach

Electronics ◽  
2020 ◽  
Vol 9 (9) ◽  
pp. 1382
Author(s):  
Marija Kuzmanovic ◽  
Gordana Savic
Keyword(s):  
Conjoint Analysis ◽  
Online Social Networks ◽  
Online Survey ◽  
Personal Information ◽  
Personal Privacy ◽  
Privacy Concerns ◽  
Four Dimensions ◽  
Segmentation Approach ◽  
Privacy Paradox ◽  
And Behavior

Personal privacy on online social networks (OSN) is becoming increasingly important. The collection and misuse of personal information can affect people’s behavior and can have a broader impact on civil society. The aim of this paper is to explore the privacy paradox phenomenon on OSNs that is reflected in the gap between OSN users’ privacy concerns and behavior and to introduce a new segmentation framework based on preference data from conjoint analysis. For the purpose of the study, an online survey on four dimensions of OSNs has been conducted. Conjoint analysis has been employed on collected data to reveal users’ preferences, followed by two-step cluster analysis for the preference-based segmentation. The characteristics of the resulting clusters were compared with self-reported behavior and privacy concerns, as well as the results of the Westin Privacy Segmentation approach. The results suggest that conjoint analysis can improve users’ segmentation and consequently provide better solutions for avoiding the gap between users’ concerns, attitudes, and behavior.

Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement

1997 ◽  
Vol 34 (2) ◽  
pp. 286-291 ◽  
Author(s):  
V. Srinivasan ◽  
Chan Su Park
Keyword(s):  
Utility Function ◽  
Conjoint Analysis ◽  
Predictive Validity ◽  
The Self ◽  
Preference Structure ◽  
Combined Approach ◽  
Customer Preference ◽  
Full Profile ◽  
Structure Measurement

The authors introduce customized conjoint analysis, which combines self-explicated preference structure measurement with full-profile conjoint analysis. The more important attributes for each respondent are identified first using the self-explicated approach. Full-profile conjoint analysis customized to the respondent's most important attributes then is administered. The conjoint utility function on the limited set of attributes then is combined with the self-explicated utility function on the full set of attributes. Surprisingly, the authors find that the self-explicated approach by itself yields a slightly (but not statistically significantly) higher predictive validity than does the combined approach.

An Approach to Modeling Customer Preference Uncertainty by Applying Bootstrap to Choice-Based Conjoint Analysis Data

2010 ◽  
Author(s):  
Swithin S. Razu ◽  
Shun Takai
Keyword(s):  
Product Development ◽  
Conjoint Analysis ◽  
New Product Development ◽  
Market Share ◽  
New Product ◽  
Analysis Data ◽  
Product Development Process ◽  
Product Concept ◽  
Customer Preference ◽  
Market Shares

Analysis of customer preferences is among the most important tasks in a new product development. How customers come to appreciate and decide to purchase a new product affects the products market share and therefore its success or failure. Unfortunately, when designers select a product concept early in the product development process, customer preference response to the new product is unknown. Conjoint analysis is a statistical marketing tool that has been used to estimate market shares of new product concepts by analyzing data on the product ratings, rankings or concept choices of customers. This paper proposes an alternative to traditional conjoint analysis methods that provide point estimates of market shares. It proposes two approaches to model market share uncertainty; bootstrap and binomial inference applied to choice-based conjoint analysis data. The proposed approaches are demonstrated and compared using an illustrative example.

scholarly journals SUCCESS AND FAILURE ANALYSIS OF FILMS ADAPTED FROM VIDEO GAMES

2021 ◽  
Vol 11 (2) ◽  
pp. 635-658
Author(s):  
Özgür ÖZSOY ◽  
Bülent Onur TURAN
Keyword(s):  
Video Games ◽  
Failure Analysis ◽  
Video Game ◽  
Online Survey ◽  
The People ◽  
The Future ◽  
The Subject ◽  
Relationship Of ◽  
The Relationship

One of the intersections of the video games and cinema industry is the subject of adaptation. There are many productions adapted from movies to video games or from video games to movies. In this study, it is aimed to define the response of the films adapted from video games on the audience side. The audience and the actor are part of these adapted productions, their location plays a role in shaping the future of these productions, in this context the results obtained in this study are valuable in terms of expressing the potential of these productions. In this study, two different methods were used to achieve objective results; Online survey with 11 professionals in the cinema industry and cinema education, an analysis of the data collected from the criticism sites on www.imdb.com and www.metascore.com, and the comments of registered users. With the analysis of these comments obtained from the audience, the focus of the audience has been determined, and with the answers given by the people who have received cinema education or professionals who are professional in the cinema sector, information has been provided on both the foresight and the situation in it. These methods are analyzed within themselves and in the conclusion part, the results of the two methods are combined. As a result, it is that the audience evaluates these films without separating them from the game and they wish that this cooperation will continue to develop and continue. It has been determined that failed film samples are not decisive for video games. Although the audience thinks that this genre will develop, more successful results will be achieved, it has been understood that the feeling of being active in the game is more dominant to the feeling of being passive in the movie. It was seen that the relationship of the audience with the films was video game centered, and the emotions he felt in the game and the details of the game were also looked for in the inner structure of the film.

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