The Effect of Demographic Variables on Price Sensitivity of Customers A Field Study

2021 ◽  
Vol 9 (4) ◽  
pp. 101-142
Author(s):  
Yehia Nassar ◽  
Ghada Gad ◽  
Wael Kortam
Keyword(s):  
Family Life ◽  
Consumer Goods ◽  
Fast Moving ◽  
Demographic Variables ◽  
Price Sensitivity ◽  
Difference Variable ◽  
Usage Frequency ◽  
Individual Difference Variable ◽  
Fast Moving Consumer Goods ◽  
The Relationship

This study aims to improve understanding of the relationship between some customer demographic variables which are gender, income level, family life cycle and age. And price sensitivity of customers which is an individual difference variable describing how individual consumers show their reactions to changes in price levels. This study will be applied in Fast Moving Consumer goods (FMCG) industry in Egypt. Fast Moving Consumer goods are the products which have high usage frequency, have limited shelf life (up to two years max) for example Biscuits, chocolates, personal care, hair care and dental care products. The consumption of these products is high and that’s why these products move fast from retailers to consumers.

scholarly journals The role of leadership in shaping organisational climate: An example from the fast moving consumer goods industry

2014 ◽  
Vol 40 (1) ◽  
Author(s):  
Angela Eustace ◽  
Nico Martins
Keyword(s):  
South Africa ◽  
Consumer Goods ◽  
Fast Moving ◽  
Structural Equation ◽  
The Body ◽  
Sub Saharan Africa ◽  
Organisational Climate ◽  
Fast Moving Consumer Goods ◽  
The Relationship

Orientation: The 21st century has presented challenges and opportunities to organisations. Although South Africa is the most competitive economy in sub-Saharan Africa, the country needs to focus on these opportunities to improve competitiveness. Although there is research on leadership and organisational climate, a debate continues about the contribution of organisational climate and the role of leadership to creating the desired organisational climate.Research purpose: The aim was to explore the relationship between leadership and organisational climate in a South African fast moving consumer goods (FMCG) organisation.Motivation for the study: Few studies focus on leadership and organisational climate in South Africa. This study builds on the knowledge that exists. An understanding of the effect of leadership on organisational climate in South Africa allows for customised solutions to the problems of leadership, organisational climate and business performance.Research design, approach and method: Using a descriptive, cross-sectional field survey approach, 896 participants (all of whom worked in one organisation) participated in the survey.Main findings: An exploratory factor analysis (EFA) and structural equation modelling (SEM) multivariate analyses revealed a new set of organisational dimensions, confirmed the relationship between leadership and organisational climate as well as the relationship between organisational climate and its various dimensions.Practical/managerial implications: The findings emphasised the importance of certain generic and specific leadership practices for creating the desired organisational climate in South Africa and in the FMCG environment.Contribution/value-add: This study contributes to the body of knowledge about the relationship between leadership and organisational climate in South Africa.

scholarly journals Effects of Leadership Style on Employee Performance of Fast Moving Consumer Goods (FMCGS) in South Africa

2019 ◽  
Vol 11 (1(J)) ◽  
pp. 1-10
Author(s):  
Solomon OMONONA, ◽  
Olabanji ONI, ◽  
Joseph OBAMEN
Keyword(s):  
South Africa ◽  
Transactional Leadership ◽  
Leadership Style ◽  
Consumer Goods ◽  
Fast Moving ◽  
Survey Design ◽  
Employee Performance ◽  
Fast Moving Consumer Goods ◽  
Transactional Leadership Style ◽  
The Relationship

Abstract: The study seeks to assess the effects of leadership style on Employee performance (EP) of fast moving consumer goods (FMCGs) companies in South Africa. The specific objectives are: to determine the effects of autocratic leadership style on EP; to evaluate the effect of participative/ democratic leadership style on EP; to ascertain the relationship between laissez faire leadership style and EP; to assess the relationship between transactional leadership style and EP in the FMCGs. Quantitative research survey design was adopted for the study; both primary and secondary sources of data were utilized during the investigation. The sample size of 233 was obtained from the estimated population using Rao soft online calculator at 5% error tolerance and 95% level of confidence. Data was collected via questionnaires and analyzed utilizing Simple Linear Regression (SLR) and Pearson product moment correlation (PPMC). It was discovered that there is a significant relationship between the various leadership styles and the performance of organisations. However, transactional leadership style was found to account for more influence on employee performance than other styles of leadership. Therefore, the study recommends the transactional style of leadership for managers of FMCGs in order to increase employee performance, ensure profitability and sustainability of the organisation.

scholarly journals LOGISTICS MANAGEMENT SYSTEMS AND PERFORMANCE OF FAST-MOVING CONSUMER GOODS MANUFACTURERS IN NAIROBI, KENYA

2021 ◽  
Vol 6 (1) ◽  
pp. 29-63
Author(s):  
Muhalia Jepherson ◽  
Patrick Ngugi ◽  
Makori Moronge
Keyword(s):  
Supply Chain ◽  
Consumer Goods ◽  
Fast Moving ◽  
Logistics Management ◽  
Management Systems ◽  
Supply Chain Performance ◽  
Unique Contribution ◽  
Warehouse Management ◽  
Fast Moving Consumer Goods ◽  
The Relationship

Purpose: The purpose of this study was to establish the relationship between logistics management systems and supply chain performance of fast-moving consumer goods manufacturers in, Kenya Methodology: The study used descriptive research design was The study targeted the operations managers of the 51 FMCG manufacturers located in Nairobi. The sample size was 51 respondents who were selected using the census method. Questionnaires were used for data collection. For comprehension, logic and relevance, 5 respondents were used in pre-testing the questionnaire. Descriptive statistics will be used to analyze quantitative data. In order to test the significance of the effect of the predictor variables on response variables, the study used multiple linear regressions. Data collected was analyzed using SPSS version 23 and presentation of the findings done using figures, tables and charts. Results: The study found that warehouse management systems positively and significantly influences Supply chain performance of FMCG in Kenya; inventory management systems positively and significantly influences Supply chain performance of FMCG in Kenya; transportation management systems positively and significantly influence Supply chain performance of FMCG in Kenya; clearing and forwarding management systems have positive significant relationship with Supply chain performance of FMCG in Kenya; and information technology has a positive significant influence on the relationship between logistics management systems and supply chain performance of FMCG manufacturers in Kenya. Unique contribution to theory, practice and policy: The study recommends management of the company to ensure they remain informed on the changes in the market to ensure that their warehouse management system is up-to-date and therefore avoid process redundancy and inaccurate inventories. There is a need to use strategic approach in practices of managing logistics by embracing modernized technology and training of employees on the use of the same. Companies should automate their scheduling process this will lead to fewer interventions by the management and therefore lowering any chances of delays. It is also important for the government to ensure that there are clear regulations by custom department and ensure that the employees in this department are well knowledgeable of their task and are well organized and motivated to conduct their duties.

A Study on Customer’s Satisfaction towards Brands of Select Fast Moving Consumer Goods

GIS Business ◽  
2020 ◽  
Vol 15 (2) ◽  
pp. 88-103
Author(s):  
Dr Subhadeep Chakraborty ◽  
Subhadeep Mukherjee
Keyword(s):  
Customer Satisfaction ◽  
Consumer Goods ◽  
Fast Moving ◽  
Total Sample ◽  
Indian Market ◽  
Financial Benefit ◽  
Independent Variables ◽  
Fast Moving Consumer Goods ◽  
Quota Sampling ◽  
The Relationship

The demand for fast-moving consumer goods (FMCG) is increasing day by day. Today we are witnessing a lot of brands of FMCG products in the Indian market. But the question is how much these brands are satisfying the customers’ needs in the Indian market. Keeping this point in view, the paper endeavours to highlight how much the customers are satisfiedwith the brands of FMCG products. Existing literature shows that product quality, service quality, perceived value and financial benefit actually affect customer satisfaction. So analysis in this paper is made to see the correlation with customer satisfaction to other independent variables selected. The relationship between the dependent and independent variables in the study has been analyzed using Regression Analysis. The study is carried out in Tinsukia town, Assam with the total sample size of 375 selected on a quota sampling basis.

scholarly journals Brand Extension of Fast Moving Consumer Goods to Customers’ Perception

TRIKONOMIKA ◽  
2017 ◽  
Vol 16 (2) ◽  
pp. 51
Author(s):  
Budiono Hardjono ◽  
Tan Bee Ying
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Brand Extension ◽  
Perceived Quality ◽  
Personal Hygiene ◽  
Customer Perception ◽  
Brand Familiarity ◽  
Fast Moving Consumer Goods ◽  
The Cost ◽  
The Relationship

The cost of launching a totally new product or brand is usually very high accompanied by the risk of failure in an overcrowded market. Therefore, brand extension strategy is used due to its built in advantages. This research examined in depth, the factors in a brand extension which influence to customer perception about the existing brand in fast moving consumer goods (FMCG) sector. Four variables such as brand fit, perceived quality, brand familiarity and customer innovativeness, were used to establish the relationship with the customers’ perception. A questionnaire was developed and distributed to 200 respondents from hypermarket FMCG products’ consumers in Melaka city. It was found that in the context of personal hygiene products, only brand fit and perceived quality have a strong influence on the customer perception. Marketer should, however, carefully to evaluate their extension especially for local brand since not all factors in this extension significantly influence the customer perception.

scholarly journals Participation of SME distributors in the gray market: An empirical analysis of Spanish firms

2021 ◽  
Vol 5 (2) ◽  
pp. e372
Author(s):  
Fernando Gimeno-Arias
Keyword(s):  
Empirical Analysis ◽  
Consumer Goods ◽  
Fast Moving ◽  
Distribution Channel ◽  
Distribution Channels ◽  
Marketing Channels ◽  
Gray Market ◽  
Fast Moving Consumer Goods ◽  
The Relationship

Within the distribution channels of fast-moving consumer goods (FMCG), the negotiating of agreements with official suppliers is critical for the performance of small and medium-sized (SME) distributors. These distributors are limited by their size and negotiating power, which is significantly lower than that of their suppliers, leading them to seek alternative supply sources, such as that provided by the gray market. The participation of SME distributors in the gray market is not only conditioned by the negotiations with their official suppliers, but also by the role played by the size of the gray market and by the relationship with their suppliers. The literature shows very few studies into SMEs within this area of the distribution channel, so this article contributes an explanatory model of this phenomenon. Based on a sample of 181 Spanish distribution companies, our results confirm that negotiation is a favorable element, while granting limited importance to the role of the relationship. In addition, we find evidence of the key role of commitment between parties in a situation as peculiar as that of parallel marketing channels.

Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty

2017 ◽  
Vol 26 (6) ◽  
pp. 631-649 ◽  
Author(s):  
Choukri Menidjel ◽  
Abderrezzak Benhabib ◽  
Anil Bilgihan
Keyword(s):  
Personality Traits ◽  
Consumer Goods ◽  
Brand Loyalty ◽  
Fast Moving ◽  
Brand Trust ◽  
Variety Seeking ◽  
Consumer Innovativeness ◽  
Content Type ◽  
Fast Moving Consumer Goods ◽  
The Relationship

Purpose The purpose of this empirical study is to investigate both the relationships among brand satisfaction, trust and loyalty and the moderating effects of personality traits, namely, consumer innovativeness, variety-seeking and relationship proneness, in the context of fast-moving consumer goods. Design/methodology/approach Data were collected using a survey of 443 consumers. Structural equation modeling, specifically partial least squares regression, was used to test the theoretical model. Findings The findings indicate that brand loyalty is the most affected (both directly and indirectly) by satisfaction through the mediation of brand trust in both product categories studied. Moreover, variety-seeking behavior negatively moderates the relationship between brand trust and brand loyalty for fruit juices. Research limitations/implications This research was conducted in the context of fast-moving consumer goods within a limited geographical region. Future research could apply this model to different contexts and countries. Practical implications Companies that produce fast-moving consumer goods are advised to consider the important role of satisfaction in the generation of trust, which leads to brand loyalty. Originality/value This study proposes and tests a theoretical model that is more comprehensive than the models used in previous studies because it investigates the relationships among satisfaction, trust, loyalty and personality traits. It is the first attempt to examine the moderating effects of consumer innovativeness, variety-seeking and relationship proneness on the relationship between brand trust and loyalty.

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