scholarly journals „Siła słabych więzi”, czyli (jeszcze raz) o maskującym języku socjologii

2012 ◽  
Vol 33 ◽  
pp. 11-20
Author(s):  
Rafał Drozdowski

The article concerns on the Mark Granovetter’s concept of the strength of weak ties. The main question is about how it is used in theoretical and ideological disputes of latemodern society today. For some, a society based on weak ties is equivalent of increasing autonomy and individuality, but this is also the relaxation of the most repressive forms of social control. For others, weak social relationships are the evidence of a deep crisis of contemporary societies. The problem is that both, the first and the others speakers are using the term “strength of weak ties” mask the true picture of social reality. The first are blind on the process of society disintegration. Others – ignore the growing importance of social networks and do not appreciate the causal force of “minimal engagement”. The new technologies are able to aggregate these “minimal engagements” into a new powerful instrument of political, social and cultural impact.

2011 ◽  
Vol 14 (01) ◽  
pp. 13-30 ◽  
Author(s):  
TIMOTEO CARLETTI ◽  
SIMONE RIGHI ◽  
DUCCIO FANELLI

In this paper, we show that the small world and weak ties phenomena can spontaneously emerge in a social network of interacting agents. This dynamics is simulated in the framework of a simplified model of opinion diffusion in an evolving social network where agents are made to interact, possibly update their beliefs and modify the social relationships according to the opinion exchange.


2021 ◽  
pp. 205015792098232
Author(s):  
Fiona Huijie Zeng Skovhøj

This article examines how people utilize WeChat, the most popular multi-purpose mobile app in China, to manage their everyday communication with different social ties. Since Granovetter popularized the idea of social ties by noting the strength of weak ties, a long list of studies has extended social ties theory by following the quantification tradition, for instance, quantitatively examining the different functionalities of strong and weak ties. However, many aspects of social ties cannot be easily quantified. In this vein, this study, being a qualitative network analysis, offers a communicative conception and categorization of social ties. It is based on data from 39 distinctive Chinese respondents, collected through an interview-diary-interview method. WeChat, being more than a social media app, affords new technologies (e.g., mobile payment and virtual red packets), enabling users to manage and maintain their social networks in new and alternative ways. The empirical findings suggest that Chinese respondents differentiate between strong, weak, and latent ties, and they articulate three communication strategies: managing availability, managing visibility, and managing reciprocal engagement. Based on the empirical evidence, this article discusses further implications with reference to the concepts of imagined audiences and commercialization of social relations. Moreover, this study contributes to social ties theory by providing empirical insights into its cultural specifications in the context of China, such as the emphasis on the principle of reciprocity in guanxi culture.


Author(s):  
Marcos Luiz Mucheroni ◽  
Gonçalo Costa Ferreira

This paper presents and discusses some of the results of practical application of Social Network Analysis for Information (SNA) to a nonprofit organization, the publishing house Cidade Nova. The article starts by presenting the empirical and methodological options and refers the social networks basic terminology, after which the research procedures are detailed. Lastly, results from the actors Information Social Network (ISN) and from the complete ISN (where alters are included) are presented, to which were used degree, closeness and betweenness centralities, the strength of weak ties of Granovetter and the lambda (?) set measures.


2020 ◽  
Vol 9 (12) ◽  
pp. 221
Author(s):  
Robbe Geerts ◽  
Frédéric Vandermoere ◽  
Stijn Oosterlynck

This study explores whether social interaction with dissimilar others can lead to pro-environmental behavior. Dissimilar others are people who differ from the person in question (e.g., in terms of lifestyle or culture). While most research focuses on homogenous social networks (e.g., spatial communities), we explore the potential of network heterophily. Specifically, using data (n = 1370) from the Flemish Survey on Sociocultural Shifts, we examine the relationship between network heterophily and pro-environmental behavior (i.e., shopping decisions and curtailment behavior). Building on Granovetter’s study on ‘the strength of weak ties’, we emphasize the importance of social ties that provide novel information and social expectations. Through interaction with dissimilar others, people may create a heterogeneous network in which a diversity of information and social expectations with regard to pro-environmental behavior circulates. We expect that network heterophily may foster pro-environmental behavior. Our findings indicate that pro-environmental behavior may indeed be positively related to interaction with dissimilar others, partly because people with many dissimilar ties know more about environmental problems and are more concerned about them. This study therefore shows that network heterophily promotes pro-environmental behavior. The paper concludes with a discussion of the functionality of dissimilarity and some avenues for future research.


2019 ◽  
Vol 37 (3) ◽  
pp. 293-314 ◽  
Author(s):  
Jason Greenberg

The strength of weak ties is among the most important theories in the social sciences. One paradoxical element of the theory has been widely understood and valued—that weak ties connect disparate regions of social structure. Less appreciated, however, is the arguably more paradoxical implication that someone only weakly connected to another would provide value beyond that which is provided by the recipient’s (ego’s) strong ties. Once this paradoxical feature of the theory and associated empirical literatures is acknowledged, the interests of the resource provider (alter) demand consideration. To do so faithfully requires first, the concession that different types of content can be transmitted across ties (e.g., financial, informational, physical, social) and content varies in important ways that relate to alter’s interests and concerns. This article considers social network content and the strength of ties that provide different forms of it. The case of startups is used as a fruitful strategic research site because of the varied resources required at various stages of the startup process. Novel insights are proposed concerning what content flows across different types of social relationships in the context of “nascent” entrepreneurship. Examples from other contexts such as job search are also discussed to exemplify scope. Importantly, this article takes the perspective of the resource provider, alter, and considers her concerns about trust, misuse, and unauthorized transfer in dyadic exchange. In the process, a second paradoxical feature of the theory is identified and theorized, which usefully reveals the boundaries of exchange.


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