A Case study on the Use of Augmented Reality for Consumer Experience Marketing in Commercial Spaces

2021 ◽  
Vol 30 (2) ◽  
pp. 120-131
Author(s):  
Jung-Eun Park ◽  
Hyunsoo Lee
2021 ◽  
Author(s):  
Patrick Dallasega ◽  
Felix Schulze ◽  
Andrea Revolti ◽  
Martin Martinelli

Author(s):  
Geoffrey Momin ◽  
Raj Panchal ◽  
Daniel Liu ◽  
Sharman Perera

Human error accounts for about 60% of the annual power loss due to maintenance incidents in the fossil power industry. The International Atomic Energy Agency reports that 80\% of industrial accidents in the nuclear industry can be attributed to human error and 20\% to equipment failure. The Personal Augmented Reality Reference System (PARRS) is a suite of computer-mediated reality applications that looks to minimize human error by digitizing manual procedures and providing real-time monitoring of hazards present in an environment. Our mission is to be able to provide critical feedback to inform personnel in real-time and protect them from avoidable hazards. PARRS aims to minimize human error and increase worker productivity by bringing innovation to safety and procedural compliance by leveraging technologies such as augmented reality, LiDAR, computer machine learning and particulate mapping using remote systems.


Author(s):  
Kevin Lesniak ◽  
Conrad S. Tucker

The method presented in this work reduces the frequency of virtual objects incorrectly occluding real-world objects in Augmented Reality (AR) applications. Current AR rendering methods cannot properly represent occlusion between real and virtual objects because the objects are not represented in a common coordinate system. These occlusion errors can lead users to have an incorrect perception of the environment around them when using an AR application, namely not knowing a real-world object is present due to a virtual object incorrectly occluding it and incorrect perception of depth or distance by the user due to incorrect occlusions. The authors of this paper present a method that brings both real-world and virtual objects into a common coordinate system so that distant virtual objects do not obscure nearby real-world objects in an AR application. This method captures and processes RGB-D data in real-time, allowing the method to be used in a variety of environments and scenarios. A case study shows the effectiveness and usability of the proposed method to correctly occlude real-world and virtual objects and provide a more realistic representation of the combined real and virtual environments in an AR application. The results of the case study show that the proposed method can detect at least 20 real-world objects with potential to be incorrectly occluded while processing and fixing occlusion errors at least 5 times per second.


Author(s):  
Katrin E. Brunner ◽  
Christine Perey ◽  
Philipp A. Rauschnabel ◽  
Mark Sage
Keyword(s):  

space&FORM ◽  
2021 ◽  
Vol 2021 (47) ◽  
pp. 83-104
Author(s):  
Maciej Piekarski ◽  
◽  
Ewa Kulpińska ◽  
Anna Prokop ◽  
◽  
...  

The article concerns the illusory presentation of non-existent architectural objects directly in the place of their original location. This specific conservation method is considered as a tool for disseminating knowledge about the original architectural landscape of places where it has undergone transformations. The authors believe that its implementation may contribute to the growth of the identity of cities and their inhabitants. The concept refers to augmented reality, but the authors use only optical means to create a virtual component, The article presents the results of theoretical analysis and practical experiments, pointing to the advantages and disadvantages of the method.


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