Linking resource-advantage (R-A) theory and service-dominant (S-D) logic: an integrative framework of service innovation research

Purpose The purpose of this paper is to present a design fiction diegetic prototyping methodology and research framework for investigating service innovations that reflect future uses of new and emerging technologies. Design/methodology/approach Drawing on speculative fiction, the authors propose a methodology that positions service innovations within a six-stage research development framework. The authors begin by reviewing and critiquing designerly approaches that have traditionally been associated with service innovations and futures literature. In presenting their framework, authors provide an example of its application to the Internet of Things (IoT), illustrating the central tenets proposed and key issues identified. Findings The research framework advances a methodology for visualizing future experiential service innovations, considering how realism may be integrated into a designerly approach. Research limitations/implications Design fiction diegetic prototyping enables researchers to express a range of “what if” or “what can it be” research questions within service innovation contexts. However, the process encompasses degrees of subjectivity and relies on knowledge, judgment and projection. Practical implications The paper presents an approach to devising future service scenarios incorporating new and emergent technologies in service contexts. The proposed framework may be used as part of a range of research designs, including qualitative, quantitative and mixed method investigations. Originality/value Operationalizing an approach that generates and visualizes service futures from an experiential perspective contributes to the advancement of techniques that enables the exploration of new possibilities for service innovation research.

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Innovation Research on Medium and Low-Tech Traditional Industry

Applied Mechanics and Materials ◽

10.4028/www.scientific.net/amm.459.413 ◽

2013 ◽

Vol 459 ◽

pp. 413-417

Author(s):

Heng Tian

Keyword(s):

Value Chain ◽

Innovation Management ◽

Innovation System ◽

The Sustainable Development ◽

Innovation Research ◽

Cultural Innovation ◽

Industrial Value Chain ◽

The Government ◽

Traditional Industry ◽

Resource Advantage

As the resource advantage is gradually weakened, business situation of small and medium-sized enterprises (SMEs) engaged in medium and low-tech traditional industries is becoming more seriously. Industrial innovation and upgrading shall be conducted in order to achieve the sustainable development of traditional industries. Given the characteristic that medium and low-tech traditional enterprises rely on progressive innovation from the external organizations including the government, other enterprises and research institutes, etc., the enterprises should improve their strategic position in the industrial value chain, and change the business mode and growth pattern jointly from the aspects of technical innovation, system innovation, management innovation and cultural innovation, etc., to achieve the transformation from resource advantage to innovation advantage.

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