SMEs' performance by adopting strategic orientation and mediating role of marketing capabilities: a study among small businesses in the Ampara District of Sri Lanka

2016 ◽  
Vol 5 (4) ◽  
pp. 209
Author(s):  
Mohamed Ismail Mujahid Hilal
Keyword(s):  
Sri Lanka ◽  
Small Businesses ◽  
Strategic Orientation ◽  
Marketing Capabilities ◽  
Mediating Role

Promoting strategic performance through strategic orientation and strategic renewal

2019 ◽  
Vol 58 (2) ◽  
pp. 376-392 ◽  
Author(s):  
Hassan Ahmed Shah ◽  
Muhammad Yasir ◽  
Abdul Majid ◽  
Muhammad Yasir ◽  
Asad Javed
Keyword(s):  
Positive Impact ◽  
Moderated Mediation ◽  
Strategic Orientation ◽  
Mediation Model ◽  
Content Type ◽  
Strategic Performance ◽  
Strategic Renewal ◽  
Mediating Role ◽  
Moderated Mediation Model

Purpose The purpose of this paper is to explore the ways in which strategic orientation (SO) and strategic renewal (SR) could create the possibility for improving strategic performance (SP). The indirect effect of SO was also tested in this study. Furthermore, by using the moderated mediation model, the authors also investigated the moderating role of organizational ambidexterity (OA). Design/methodology/approach The results of this cross-sectional study are based on a survey conducted on 1,430 owner/managers of SMEs. To analyze the relationship among variables, this study used descriptive, correlation and hierarchical multiple regression approach. Findings Results revealed that SO positively affects SR and SP in SMEs. Furthermore, the mediating role of SR between the relationships of SO and SP was also confirmed. Moreover, OA strengthens the connection between SO, SR and SP. Practical implications The current study provides new insights for strategic planning and management by focusing on SO along with its different dimensions. Therefore, it provides new guidelines and a roadmap that would be helpful in achieving the objectives of SP. Originality/value The study makes significant contributions to the extant literature by adding new knowledge about the positive impact of SO on SP. Moreover, with the analysis of mediating role of SR in this relationship, the study has made significant addition to the existing literature on SP. Furthermore, moderated mediation model adds value to the existing body of knowledge.

scholarly journals The Role of Technological Business Incubators in Supporting and Developing Marketing Capabilities for Entrepreneurship Business and Small Projects in Jordan

2017 ◽  
Vol 10 (2) ◽  
pp. 82 ◽  
Author(s):  
Mohammad Mansour Abu-Jalil
Keyword(s):  
Financial Services ◽  
Small Businesses ◽  
Professional Services ◽  
Marketing Capabilities ◽  
Business Incubators ◽  
Administrative Services ◽  
Research Population ◽  
Training Courses ◽  
High Level

This research aimed to identify the role of technological business incubators in supporting and developing marketing capabilities for entrepreneurship business and small projects in Jordan. The research population included all personnel and owners of the small entrepreneurship, either those projects were incubated or not. The sample of the study consisted of (400) respondents. It was concluded that there was a role for the services provided by technological business incubators of, (administrative services, financial services, professional services, follow-up and personal services) in supporting and developing the marketing capabilities in business entrepreneurship and small projects in Jordan. The averages for those services were of a high level of Importance. In light of the findings’ it was recommended to continue to provide accounting services and billing for business entrepreneurship and small businesses, and to emphasized the importance of holding specialized training courses for business entrepreneurship and small projects.

scholarly journals Employee Engagement and Perceived Financial Performance: A Serene Insight

2017 ◽  
Vol 10 (12) ◽  
pp. 88
Author(s):  
Y. Anuradha Iddagoda ◽  
Kennedy D. Gunawardana
Keyword(s):  
Sri Lanka ◽  
Job Performance ◽  
Financial Performance ◽  
Employee Engagement ◽  
Wide Spread ◽  
Mediating Role ◽  
Hr Managers ◽  
The Relationship ◽  
Vast Range

Employee engagement encompasses and connects a vast range of management discipline which turns it to be a wide spread concept. The correlation between employee engagement and perceived financial performance has rarely been studied. The intention of this study scrutinizes the connection between employee engagement and perceived financial performance. Based on data extracted from 67 HR managers in the listed companies in Sri Lanka, the study investigates two hypothesized relationships; the relationship between employee engagement and perceived financial performance, and the mediating role of employee job performance on the relationship between employee engagement and perceived financial performance. These ideas initiate important discussion for academics and practitioners.

scholarly journals Strategic Orientation, Environmental Management Systems, and Eco-Innovation: Investigating the Moderating Effects of Absorptive Capacity

2021 ◽  
Vol 13 (21) ◽  
pp. 12147
Author(s):  
Chin-Hung Tseng ◽  
Kuo-Hsiung Chang ◽  
Ho-Wen Chen
Keyword(s):  
Environmental Management ◽  
Absorptive Capacity ◽  
Reliability And Validity ◽  
Environmental Management System ◽  
Strategic Orientation ◽  
Moderating Effects ◽  
Theoretical Understanding ◽  
Mediating Role ◽  
The Relationship

Environmental management studies have proposed that firms can achieve substantial cost advantages over competitors and enhance their competitive positions by implementing an environmental management system (EMS). This study further investigates strategic orientation (customer, competitor, and innovation orientation) and focuses on the effect of strategic orientation on EMSs and eco-innovation; it also examines the mediating role of EMSs in the relationship between strategic orientation and eco-innovation. Furthermore, this study investigates the moderating role of absorptive capacity in the relationship between strategic orientation and EMSs. Reliability and validity analyses of a sample of 142 respondents indicated that the study design was effective, consistent, and reliable. The findings indicate that (1) strategic orientation (competitor and innovation orientation) positively influences EMSs, (2) EMSs positively influence eco-innovation, (3) absorptive capacity-enhancing strategic orientation positively influences EMSs, and (4) EMS intermediary strategic orientation positively influences eco-innovation. This study contributes to the theoretical understanding of why some firms exhibit greater proactivity in EMSs than others do.

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