Investigating the impact of external environment on strategic marketing planning: a case study for NetSol Technologies Inc.

2020 ◽  
Vol 10 (2) ◽  
pp. 185
Author(s):  
Shahzeb Zulfiqar ◽  
Sayed Fayaz Ahmad
Keyword(s):  
External Environment ◽  
Strategic Marketing ◽  
Marketing Planning ◽  
The Impact

scholarly journals Strategic marketing planning: Case study hostels in Novi Sad

Marketing ◽  
2020 ◽  
Vol 51 (3) ◽  
pp. 188-199
Author(s):  
Svetlana Vukosav ◽  
Petar Sadžakov ◽  
Slobodan Čerović ◽  
Vuk Garača
Keyword(s):  
Planning Process ◽  
Business Environment ◽  
Strategic Marketing ◽  
Tourist Destination ◽  
European Capital Of Culture ◽  
Marketing Planning ◽  
Novi Sad ◽  
Business Challenges ◽  
European Youth

Novi Sad as the European Youth Capital for 2019 and the European Capital of Culture for 2021, with a large number of world-renowned manifestations, becomes a city tourist destination for young people who are mostly users of this type of accommodation, which indicates that hostels have great significance in the development of tourism in Novi Sad. Hostels have only recently been introduced as a term in legal acts in the hospitality which is the result of adjusting to the needs of the market, which has shown a great interest in this type of accommodation in our area, and therefore caused the opening of a large number of hostels, especially in major cities. Like the rest of the hospitality and tourism entreprises, hostels are facing major business challenges and a turbulent and dynamic business environment, which implies that much attention from owners and management must be directed to strategic marketing planning. Therefore, the aim of this paper is to determine the extent to which the strategic marketing planning process is being implemented in selected hostels in Novi Sad, as well as the extent to which the owners of these facilities are focused on formulating and implementing development strategies as the end result of this process.

scholarly journals Strategic Marketing Planning Practice in SMEs and A Case Study in Turkey

2020 ◽  
Vol 8 (5) ◽  
Author(s):  
Yakup Durmaz ◽  
Ali Açıkgöz
Keyword(s):  
Data Collection ◽  
Exchange Rates ◽  
Interest Rates ◽  
Dynamic Pricing ◽  
Strategic Marketing ◽  
Structured Interviews ◽  
Planning Practice ◽  
Adequate Level ◽  
Marketing Planning

This study aims to find whether strategic marketing planning is adequate in Small and Medium-sized Enterprises. Without efficient marketing, it is almost impossible for businesses to compete with others or to continue their businesses. This research studies the strategic marketing planning practices in SMEs in the Diyarbakır province of Turkey. The study was conducted on businesses in an organized industry site of Diyarbakır. For data collection, semi-structured interviews were made.  The population of the research consists of people in charge of the SMEs. The results show that the SMEs on which the study was conducted were not on an adequate level when it comes to strategic marketing planning. According to the findings, the businesses in the study used dynamic pricing. The reason for this practice can be competition, exchange rates and the fluctuations in interest rates.

scholarly journals Based on COVID-19, Analysis of The Strategic Model of E-commerce Enterprises – a Case Study of Xiaohongshu (RED)

2021 ◽  
Vol 14 ◽  
pp. 250-257
Author(s):  
Chuyue Chen ◽  
Haitao Ouyang ◽  
Jiaqi Tan ◽  
Fan Wu ◽  
Yuqian Zhan
Keyword(s):  
Social Media ◽  
Swot Analysis ◽  
Daily Life ◽  
External Environment ◽  
Analysis Method ◽  
Cross Border ◽  
Strategic Model ◽  
Operating Strategies ◽  
The Impact

Due to the impact of the COVID-19 pandemic, e-commerce and social media pervade people’s daily life, while offline businesses suffer from loss from traffic. In this paper the SWOT analysis method is employed to examine the strengths, weaknesses, opportunities and threats for RED, which, as one of the top content social e-commerce platforms in China, achieves outstanding performance under the COVID-19 pandemic. This paper tackles RED’s unique marketing and operating strategies, as well as its weaknesses that relate to operation and costs, and threats that relate to competitors and commercialization. Beside these disadvantages, profitable opportunities also arise from internal and external environment. At the end, the paper provides suggestions for capturing profitable opportunities under the pandemic and Chinese new regulations on cross-border e-commerce.

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