scholarly journals Digitalisation in the hospitality industry: motivations, effects and role of Covid-19

Author(s):  
Filippo Vitolla ◽  
Domenico Morrone ◽  
Nicola Raimo ◽  
Annunziata Tarulli
Keyword(s):  
2015 ◽  
Vol 1 (1) ◽  
Author(s):  
Arati Prabhu ◽  
Prachi Wani

The study is undertaken to understand the importance of English language skills in the Indian hospitality industry, and the gaps therein. It studies the challenge as it exists in Pune city, and how AISSMS College of Hotel Management & Catering Technology has attempted to address the issue(s). The study aims at gathering primary information by means of questionnaires. It sheds light on the gap between existing and desired standards of English proficiency. It also highlights the attempts by the three important stakeholders in order to address the issue. Though, attempts are made from the industry, teachers and students, it is recognized that joint efforts need to be made to tackle the problem collectively and from all sides. It is an urgent calling for innovative teaching learning practices and encouraging sound develop initiatives and commitment. The primary data is across the cross section of Pune hoteliers, teachers and students of the college. The findings reflect the importance of English as the universal medium of communication, and its importance in rendering quality service and importantly.


2018 ◽  
Vol 1 (1) ◽  
pp. 126-136
Author(s):  
Irina Petrovska

This paper deals with the politeness strategies potential in subject specific fields and highlights the role of learning politeness strategies as a powerful cognitive tool fundamental to further enhancing the second language learner’s ability to cope with this specialized verbal characteristic in hospitality industry discourse. The paper explores the close interplay between social (extra-linguistic) and structural (linguistic) factors shaping the linguistic idiosyncrasies of English and Macedonian politeness strategies in hospitality industry discourse. It has been argued that the awareness of cross-cultural differences concerning politeness strategies may be exploited as a valuable teaching resource for classroom interaction.


2017 ◽  
Vol 18 (1) ◽  
pp. 101-118
Author(s):  
Agnieszka Górka-Chowaniec

The purpose of this paper is to present the role of modern managers in the process of effective management of the gastronomy business. The study is a theoretical and empirical one. The starting point in the author’s reflections is to present the meaning of the manager’s character in the light of the theoretical divergence that is perceived as the manager of the organization by selecting the appropriate directions, ways and objects of the company. The challenges faced by modern managers in the catering industry in the management process, in the face of dynamic changes both in the external environment and in the internal structures of modern entities, have also been underlined. With regard to the conducted own research, a significant area of consideration by the author in this article has become the scope of participation and set requirements for the hospitality managers in the hospitality industry in efficient and effective management. Conclusions from the study may contribute to further discussion on the role of management in creating a competitive advantage for companies.


2013 ◽  
Author(s):  
Pamela R Cummings ◽  
Francis A Kwansa ◽  
Marvin B Sussman
Keyword(s):  

2018 ◽  
Vol 60 (3) ◽  
pp. 216-232 ◽  
Author(s):  
Robin Chark ◽  
Lawrence Hoc Nang Fong ◽  
Candy Mei Fung Tang

We examine how consumers’ desire to be different reduces their reliance on others’ suggestions and thus increases their tendency to diverge from the average opinion. While the extant literature focuses on the role of need for uniqueness in attitude formation and choice behavior, not much has been done to test the effect of uniqueness seeking on reactions to persuasive, word of mouth (WoM) messages. In four studies, we find converging evidence for a uniqueness effect. Specifically, the uniqueness motivation interacts with the valence of the average opinion such that when uniqueness motivation is low, consumers follow others’ advice and thus their attitudes depend primarily on the valence of the average opinion; meanwhile, the uniqueness seekers rely less on the valence and are more likely to form less favorable attitudes after reading positive reviews and to hold less unfavorable ones when the reviews are negative. These effects are found when trait need for uniqueness is measured as well as when situational need for uniqueness is manipulated. We further examine the process through which uniqueness motivation results in nonconformist attitudes. Uniqueness seekers perceive minority opinions as more diagnostic. Thus, these minority opinions are disproportionately represented in uniqueness seekers’ nonconformist views. These findings are important to the hospitality industry as consumers often rely on others’ experiences by reading online reviews to help make decisions concerning their own hospitality needs, which are highly experiential in nature.


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