A strategic framework for non-intrusive mobile marketing campaigns

2022 ◽  
Vol 13 (2) ◽  
pp. 190
Author(s):  
Saurabh Mittal ◽  
Vikas Kumar
Keyword(s):  
Mobile Marketing ◽  
Strategic Framework

Editorial

2018 ◽  
Vol 6 (1) ◽  
pp. 1-2
Author(s):  
Ibrahim Sirkeci
Keyword(s):  
Qualitative Study ◽  
Cultural Dimensions ◽  
Mobile Marketing ◽  
Negative Attitudes ◽  
The Third ◽  
Cross Border ◽  
Local Characteristics ◽  
Critical Account

Transnational Marketing Journal is dedicated to disseminate scholarship on cross-border phenomena in marketing by acknowledging the importance of local and global or in other words, underlining the transnational practices marked by national and local characteristics in a fluid fashion spreading over more than one national territory. The first article by Paulette Schuster looks into “falafel” and “shwarma” in Mexico and discusses the perception of Israeli food in Mexico. The second article is a case study illustrating a critical account of cultural dimensions formulated by Schwarz using the value surveys data. The third article in the issue is a qualitative study of the negative attitudes of millennials torwards mobile marketing. 

(The Strategic Framework for the Development of Social entrepreneurship in Bulgaria)

2018 ◽  
Author(s):  
Venelin Terziev ◽  
Petkov Marin Todorov ◽  
Vezieva Daniela Todorova
Keyword(s):  
Social Entrepreneurship ◽  
Strategic Framework

Mobile Marketing: Upcoming marketing tool for Entrepreneurs

2017 ◽  
Vol 3 (02) ◽  
Author(s):  
Bhagwan Singh ◽  
Sunita Yadav
Keyword(s):  
Market Share ◽  
General Public ◽  
Mobile Apps ◽  
Mobile Marketing ◽  
Good Market ◽  
Marketing Tool ◽  
Almost All

The Bhartiyamarket is changing overnight. The reforms taken by the current UPAgovernment regarding bold decisions like demonetization in November 2016 and forthcoming launch of GST on 1st July 2017 is changing the market facade in BHARAT. Latest innovation in technology is dictating the market and the youth of the country Bharat popularly called as India is depending on the technological reforms. The youths are enlisting themselves in rapid growing and developing technology and are very much adaptive to the change, thus, having complete dependency on the e-gadgets like smartphones, laptops, iPads and the like. This change is forcing the COF (Company Organization Firms) and marketers to use this tool through which they can sell their provices (products + services) and penetrate in the hands of the smartphone users by just launching mobile apps. The launching or developing of mobile apps is the market where almost all enterprises and rising entrepreneurs are keeping eye and want to capture good market share using this tool of mobile marketing. This study has tried to explain the usage and awareness of Mobile marketing as an upcoming tool for entrepreneurs based on the responses of the general public using mobile or smartphones.

scholarly journals Proposal of a Bioregional Strategic Framework for a Sustainable Food System in Sicily

Agronomy ◽  
2020 ◽  
Vol 10 (10) ◽  
pp. 1546
Author(s):  
Paolo Guarnaccia ◽  
Silvia Zingale ◽  
Alessandro Scuderi ◽  
Ezio Gori ◽  
Vincenzo Santiglia ◽  
...  
Keyword(s):  
Sustainable Development ◽  
Food Systems ◽  
Food System ◽  
Positive Impact ◽  
Scenario Planning ◽  
Economic Indicators ◽  
Developmental Approach ◽  
Sustainable Food ◽  
Strategic Framework ◽  
Sustainable Food System

The alignment of food systems with the Sustainable Development Goals (SDGs) is generally envisaged to make a positive impact on sustainability. This paper outlines some critical environmental and socio-economic indicators for Sicily in order to compare and explore the outcomes of two juxtaposing key drivers in a scenario planning exercise, where the extremities are Industrial versus Regenerative Agriculture/Agroecology and a Proactive versus Reactive government response. The most rational and less risky scenario becomes the most sensible sustainable development option, around which a 2030 vision is projected for a bioregional sustainable food system for Sicily, which is aligned with the SDGs and related policies. To accomplish the 2030 vision, a holistic education-led developmental approach is outlined with a supporting bioregional strategic framework, whose key milestone deliverables are projected through a backcasting process. This paper therefore highlights the importance of consistency and alignment of a development vision with its strategic framework and ensuing implementation, failing which, the holistic bioregional approach is compromised by activities that are shown to negatively impact environmental and socio-economic indicators. For this reason, all public and private sector development plans and associated resources ought to be aligned with a bioregional strategic plan for a sustainable food system for Sicily.

Agenda 2063 and Its Implications for Africa’s Soft Power

2018 ◽  
Vol 49 (7) ◽  
pp. 714-730 ◽  
Author(s):  
Oluwaseun Tella
Keyword(s):  
Soft Power ◽  
International System ◽  
Strategic Framework ◽  
African Renaissance ◽  
Negative Images ◽  
Strong Commitment ◽  
Global Arena ◽  
Agenda 2063

Africa has struggled to counteract the negative images (ranging from diseases to war, terrorism, poverty, and crime) that it evokes in the eyes of the global audience. This has punctured Africa’s soft power potential and undermined its influence in the global arena, creating the need for the development of a strong and acceptable normative and strategic framework. In this regard, Agenda 2063’s strong commitment to the African Renaissance and a different and better Africa is critical. The article thus examines the potential of Agenda 2063’s Aspirations 3, 4, and 5 to enhance the continent’s soft power and boost its standing in the international system.

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