Mobile Marketing: Upcoming marketing tool for Entrepreneurs

2017 ◽  
Vol 3 (02) ◽  
Author(s):  
Bhagwan Singh ◽  
Sunita Yadav
Keyword(s):  
Market Share ◽  
General Public ◽  
Mobile Apps ◽  
Mobile Marketing ◽  
Good Market ◽  
Marketing Tool ◽  
Almost All

The Bhartiyamarket is changing overnight. The reforms taken by the current UPAgovernment regarding bold decisions like demonetization in November 2016 and forthcoming launch of GST on 1st July 2017 is changing the market facade in BHARAT. Latest innovation in technology is dictating the market and the youth of the country Bharat popularly called as India is depending on the technological reforms. The youths are enlisting themselves in rapid growing and developing technology and are very much adaptive to the change, thus, having complete dependency on the e-gadgets like smartphones, laptops, iPads and the like. This change is forcing the COF (Company Organization Firms) and marketers to use this tool through which they can sell their provices (products + services) and penetrate in the hands of the smartphone users by just launching mobile apps. The launching or developing of mobile apps is the market where almost all enterprises and rising entrepreneurs are keeping eye and want to capture good market share using this tool of mobile marketing. This study has tried to explain the usage and awareness of Mobile marketing as an upcoming tool for entrepreneurs based on the responses of the general public using mobile or smartphones.

Pocket E-Li: Listening Assessment Made Easy

2019 ◽  
Vol 3 (1) ◽  
pp. 4
Author(s):  
Norazean Sulaiman ◽  
Nurul Nadiah Dewi Faizul Ganapathy ◽  
Wan Faizatul Azirah Ismayatim
Keyword(s):  
Mobile Application ◽  
Listening Comprehension ◽  
Teaching And Learning ◽  
Positive Response ◽  
Mobile Apps ◽  
Listening Skills ◽  
Current Technology ◽  
The Future ◽  
Level Of Understanding ◽  
Almost All

Listening skills should be given more attention as listening takes precedence over anything else when it comes to acquiring a language (Putriani, Sukirlan & Supriyadi, 2013). Even with the booming of various technology to facilitate teaching and learning of listening skills in class, the assessment conducted to identify students’ level of understanding of certain topic is still not up-to-date and not parallel with the advancement of technology. The current studies show that the use of mobile apps for listening purpose is proven to be effective in reducing students’ anxiety (Rahimi & Soleymani, 2015), sustaining students’ motivation (Read & Kukulska-Hulme, 2015), and improving students’ linguistic competencies (Ramos & Valderruten, 2017). This study is aimed to test the effectiveness of mobile application in assessing students’ listening skills. Diploma students from various faculties in UiTM Shah Alam were randomly chosen to answer listening comprehension questions via the prototype developed, named Pocket E-Li. The results demonstrate that the majority of the students provided positive response towards the implementation of mobile application for listening assessment. Almost all respondents agreed that listening assessment should be conducted via mobile application in the future. It can be concluded that listening assessment via mobile application is beneficial to students since it meets the students’ demands and needs which is equivalent with the use of current technology.

Factors Driving Consumer Engagement and Intentions with Gamification of Mobile Apps

2020 ◽  
Vol 18 (2) ◽  
pp. 17-35
Author(s):  
Shampy Kamboj ◽  
Shruti Rana ◽  
Vinayak A. Drave
Keyword(s):  
Mobile Apps ◽  
Mobile App ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Marketing ◽  
Equation Modeling ◽  
Survey Method ◽  
Perceived Ease Of Use ◽  
Consumer Engagement ◽  
Internet Users

The advent of smartphones revolutionized and took the market to a new level. Now a days, majority of internet users spend their maximum time on smartphones, specifically on mobile apps. The emergence of numerous apps in smartphones with games features has brought about a different trend, mobile app gamification. The emerging popularity of smartphone technologies and their mobile apps have led various companies to engage their consumers with mobile apps, specifically through gamification. Therefore, companies gain consumers attention integrate their mobile marketing into their overall marketing strategy. This study explores the domain of consumer engagement and their intentions through the gamification of mobile apps. The research focuses on how mobile app gamification drives consumer engagement and their intentions drawing upon SDT and TAM. Using survey method data collected from 270 respondents, data analysis was done with structure equation modeling (SEM). The findings assert that various features of gamification of mobile apps (perceived ease of use, perceived usefulness and enjoyment) have a significant influence on consumer engagement. However, convenience was unexpectedly found not to be significantly associated with consumer engagement. Additionally, consumer engagement was found to be associated to smartphone user's intentions to use gamification of mobile apps. The results of present study have theoretical and practical implications.

Context-Aware Recommender System for Location-Based Advertising

2011 ◽  
Vol 467-469 ◽  
pp. 2091-2096 ◽  
Author(s):  
Hyun Chul Ahn ◽  
Kyoung Jae Kim
Keyword(s):  
Mobile Devices ◽  
Recommender System ◽  
Service Industries ◽  
Classification Rule ◽  
Mobile Service ◽  
Context Aware ◽  
Good Market ◽  
Proposed Model ◽  
Market Opportunities ◽  
Marketing Tool

Demand for context-aware systems continues to grow due to the diffusion of mobile devices. This trend may represent good market opportunities for mobile service industries. Thus, context-aware or location-based advertising (LBA) has been an interesting marketing tool for many companies. However, some studies reported that the performance of context-aware marketing or advertising has been quite disappointing. In this study, we propose a novel context-aware recommender system for LBA. Our proposed model is designed to apply a modified collaborative filtering (CF) algorithm with regard to the several dimensions for the personalization of mobile devices – location, time and the user’s needs type. In particular, we employ a classification rule to understand user’s needs type using a decision tree algorithm. We empirically validated the effectiveness of the proposed model by using a real-world dataset. Experimental results show that our model makes more accurate and satisfactory advertisements than comparative systems.

scholarly journals Parents welcome follow-up using mobile devices: A survey of acceptability at an Australian tertiary paediatric centre

2019 ◽  
Vol 47 (2) ◽  
pp. 189-192 ◽  
Author(s):  
Harry E Smallbone ◽  
Thomas FE Drake-Brockman ◽  
Britta S von Ungern-Sternberg
Keyword(s):  
Mobile Devices ◽  
Electronic Communication ◽  
Mobile Apps ◽  
Paediatric Population ◽  
Mobile App ◽  
Success Rates ◽  
Online Forms ◽  
Almost All ◽  
To Receive

Follow-up for ongoing management and monitoring of patients is important in clinical practice and research. While common, telephone follow-up is resource intensive and, in our experience, yields low success rates. Electronic communication using mobile devices including smartphones and tablets can provide efficient alternatives — including SMS (text), online forms and mobile apps. To assess attitudes towards electronic follow-up, we surveyed 642 parents and carers at Perth Children’s Hospital, targeting demographics, device ownership and attitudes towards electronic follow-up. Mobile phone ownership was effectively universal. Almost all respondents were happy to communicate electronically with the hospital. Promisingly, 93.2% of respondents were happy to receive follow-up SMSs from the hospital and 80.3% were happy to reply to SMS questions. There was less enthusiasm regarding other modalities, with 59.9% happy to use a website and 69.0% happy to use a mobile app. The results support the introduction of electronic communication for follow-up in our paediatric population.

Impact of Search Engine Optimization as a Marketing Tool

2018 ◽  
Vol 7 (1) ◽  
pp. 23-36 ◽  
Author(s):  
Ravneet Singh Bhandari ◽  
Ajay Bansal
Keyword(s):  
Search Engine ◽  
Market Share ◽  
Brand Equity ◽  
Product Information ◽  
Point Of View ◽  
Product Price ◽  
Search Engine Optimization ◽  
Marketing Tool ◽  
Marketing Variables ◽  
The Impact

Today’s world revolves around information that is the driving force behind any economic value chain. The thirst for information has led to the evolution of online “Search Engines” over last few years and are the most widely used instruments currently. Gradually marketers also started using this platform for marketing their products. This study focuses on the impact of search engine optimization as a marketing tool and its influence on various marketing variables like market share, brand equity and others. Literature review highlights many marketing variables getting affected by search engine optimization. Variables like market share, brand loyalty, brand recognition, product price, product information, brand image, brand awareness, consumer online behavior, and user reviews are few of them. The authors have found that most of the researches have highlighted these variables either in isolation or may be in combination of few. Few studies have considered variables only from marketer’s point of view and others from buyer’s point of view. In this study, the authors have attempted to comprehend and understand empirically, the impact of search engine optimization on various marketing variables identified (after the study) as market share and brand equity as the most prominent ones and product awareness, purchase persuasion and consumer insights the other important ones. To analyze the said phenomenon, the initial step was the examination of the significant writing to develop a comprehension about different parameters of search engine for the brand post. The data were gathered through questionnaire from the sample of 338 respondents who were selected by simple random sampling method mostly from the National Capital Region (NCR) of Delhi in India. The data collected from the respondents were loaded on SAS base for exploratory factor analysis and multiple regression analysis.

scholarly journals Information System in Booking Weight Steam Based on Web

2021 ◽  
Vol 10 (8) ◽  
pp. 1-7
Author(s):  
Rayan Soqati
Keyword(s):  
Design Method ◽  
Object Oriented ◽  
Web Based ◽  
Lightweight Steel ◽  
Application Service ◽  
Marketing Tool ◽  
Operational Activities ◽  
Service Application ◽  
Almost All ◽  
Steel Roof

The development of information technology today requires all activities to run well. Almost all agencies or companies already use a variety of applications to support their work, for easy in performing daily operational activities. Similarly, PT. XYZ whose company is engaged in lightweight steel roof distributor region of west Jakarta, also want to provide the best ordering services for customers and business partners. As one of the emerging distributors of course in terms of service lightweight steel roofing, PT. XYZ make use of web-based application system to serve as a means in conducting service ordering lightweight steel roof. In this case the research is done to design an application on web-based software that is application service in ordering lightweight web-based steel roof by using OOAD (Object Oriented Analysis Design) method with modelling using object-oriented approach that is UML (Unified Modelling Language). The results to be achieved is a service application in ordering lightweight web-based steel roof that can provide convenience services for customers who want to order lightweight steel roof and as well as a marketing tool for lightweight steel roof in PT. XYZ.

scholarly journals MARKET COMPETITION AT THE LEVEL OF AGRICULTURAL PRODUCTS DISTRIBUTION

THE BULLETIN ◽  
2021 ◽  
Vol 3 (391) ◽  
pp. 40-44
Author(s):  
N. A. Gerasymchuk ◽  
L.M. Stepasyuk ◽  
Z.M. Titenko ◽  
I.M. Yermolenko
Keyword(s):  
Market Structure ◽  
Market Share ◽  
Agricultural Sector ◽  
Market Competition ◽  
Market Concentration ◽  
Agricultural Products ◽  
Competitive Environment ◽  
Modern Business ◽  
High Level ◽  
Almost All

The article proved that in the context of European integration, the intensification of competition between producers becomes a major factor of the consolidation and unification of various economic entities, because this is one of the main ways to increase competitiveness, which in turn leads to market concentration. The investigation of the market structure, its type, and hence the economic processes occurring in it, is directly related to determining the state of the competitive environment, its assessment and study of the possibilities of restricting or developing competition. The article reveals the basic principles of development of agricultural enterprises, highlights the problems and prospects of their development in a competitive environment. The importance of concentration indicators in the context of the relationship between monopoly power and the level of concentration of sellers in the market is substantiated. Methodological aspects of using the market concentration index and the Herfindahl-Hirschman index are analysed; their advantages, disadvantages and possibilities of use in the process of market structure research, its type, state of competitive environment and degree of monopolization are revealed. In the process of research the concentration of agricultural markets, it was found that there was a moderate level in almost all types of products in Ukraine, only the pork market is highly concentrated. Analysis of the competitiveness of agricultural products shows that a significant market share is occupied by crops such as sunflower and corn. Studies show that there are certain types of products that have a high level of profitability, including rapeseed and barley, but they occupy a small market share. It is established that to ensure competitive production of agricultural products requires state support of the industry through the provision of tax and credit benefits to enterprises that implement modern business methods. Further prospects for the development of the agricultural sector in Ukraine have been identified.

scholarly journals Applied principles of niche narrowing as an innovative strategy for promotion in social networks in the conditions of business digitalization and formation of the digital environment

2020 ◽  
Keyword(s):  
Social Networks ◽  
Rapid Development ◽  
Innovative Strategy ◽  
Scientific Methods ◽  
Goods And Services ◽  
Doing Business ◽  
General Scientific ◽  
Marketing Tool ◽  
Almost All ◽  
The Impact

In today's world, people go online not only for entertainment, but also to study, shop, search for the necessary information and more. And social networks are approaching a giant like Google every year in terms of number of users and frequency of using.Therefore, almost all entrepreneurs have their own page on social networks, which are an ideal platform for promoting their products and services. Over the past 10 years, a new Internet marketing tool has appeared that specializes in promoting and doing business on social networks – SMM (Social Media Marketing). And here it is especially important to build a quality and effective strategy that will make social networks a quality image and sales channel of any goods and services. The subject of the article is a marketing strategy for development and promotion in social networks.The purpose of the article is to develop the applied principlesof an innovative strategy for narrowing the niche for promotion in social networks according to the features and means of its implementation for various business projects, brands and blogs. General scientific methods are used, such as systems analysis, synthesis and abstract-logical – to clarify the features of the blogs in each niche, which work on the strategy of narrowing the niche; analysis of Facebook for Business algorithms – to determine the impact of such a strategy on the further effectiveness of targeted advertising and the allocation of a unique trade offer due to the strategy of narrowing the niche.The following results were obtained: ways of implementing a niche narrowing strategy for various blogs, brands and business projects were developed and demonstrated, their effectiveness was proved. Conclusions: the practical principles of implementing an innovative strategy for narrowing the niche for social networks, which can be used for various business projects, brands and blogs, described the possibilities of implementing this strategy according to their features and tools, highlighted the main advantages of this strategy for rapid development of social networks.

Analysing the huge mailbag: Reception of John Honey's The Language Trap

English Today ◽  
2018 ◽  
Vol 34 (4) ◽  
pp. 13-20 ◽  
Author(s):  
Ingrid Tieken-Boon van Ostade
Keyword(s):  
General Public ◽  
National Council ◽  
Educational Standards ◽  
Research Project ◽  
Large Numbers ◽  
Hands On ◽  
The Press ◽  
Almost All

Just after the start of the research project Bridging the Unbridgeable: Linguists, Prescriptivists and the General Public in 2011, we laid our hands on a file called ‘Reactions to L. Trap’. The file contains well over 200 documents: letters, picture postcards, notes, newspaper clippings, and various other items, almost all of them relating to the reception of a pamphlet called The Language Trap, written by John Honey (1933–2001) and published in 1983 by the British National Council for Educational Standards (NCES). The file was offered for sale by Plurabelle Books in Cambridge as part of the late John Honey's library, and acquiring it offered a unique opportunity to study the reception of this highly controversial publication, not only by linguists, but also by the general public. Both groups responded in large numbers to the publicity the pamphlet inspired, in the press as well as on the radio.

Royal Photographs: Emotions for the People

2004 ◽  
Vol 13 (3) ◽  
pp. 255-280 ◽  
Author(s):  
ALEXIS SCHWARZENBACH
Keyword(s):  
Twentieth Century ◽  
General Public ◽  
European Countries ◽  
Emotional Bonds ◽  
The People ◽  
The Press ◽  
Production Distribution ◽  
Almost All ◽  
Shed Light

Although almost all of Europe was under royal rule for most of the nineteenth and much of the twentieth century, very little effort has so far been dedicated to explaining this phenomenon. By examining royal photographs the author is able to shed light on some of the central mechanisms leading to this remarkable royal success. By analysing the production, distribution and perception of royal photographs in a variety of European countries, this article shows that these images were a crucial means by which royal families were turned into powerful symbols of modern nations. Regularly made by the most renowned portrait photographers and widely distributed via the press and as postcards and personal commemorative gifts, royal photographs allowed monarchies to acquire an absolutely vital asset for their survival at the head of modern European societies, namely strong emotional bonds between individual members of the general public and royal families.

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