The country-of-origin effect on the purchase intention of apparel: opportunities and threats for small firms

2006 ◽  
Vol 3 (3/4) ◽  
pp. 459 ◽  
Author(s):  
Demetris Vrontis ◽  
Alkis Thrassou ◽  
Claudio Vignali
Keyword(s):  
Purchase Intention ◽  
Small Firms ◽  
Country Of Origin ◽  
Origin Effect

The country of origin effect on consumer purchase intention: PLS modelling

2017 ◽  
Vol 19 (3) ◽  
pp. 378
Author(s):  
Syriac Nellikunnel ◽  
Kavitha Haldorai ◽  
Abdul Rahman ◽  
Mwanza Zangose
Keyword(s):  
Purchase Intention ◽  
Country Of Origin ◽  
Consumer Purchase Intention ◽  
Origin Effect

scholarly journals Pengaruh Perceived Quality Dan Country Of Origin Effect Terhadap Niat Beli Xiaomi Smartphone

2018 ◽  
Vol 8 (1) ◽  
pp. 50
Author(s):  
Yuni Puspita Sari
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Purchase Intention ◽  
Brand Management ◽  
Linear Regression Analysis ◽  
Country Of Origin ◽  
Multiple Linear Regression Analysis ◽  
Perceived Quality ◽  
Premium Price ◽  
Origin Effect

Xiaomi smartphone is a smartphone vendors from China newly entered the smartphone market in Indonesia, in contrast to the smartphone with low price and low quality. Xiaomi markets its products with a premium price and high quality products, positioning as a brand management newcomer. This study aims to analyze and discuss the influence of perceived quality and country of origin effect of the Xiaomi smartphone purchase intention (studies in the visitors of Plaza Marina Surabaya). The population in this study is a person aged 19-50 years old who is visiting Plaza Marina Surabaya. In this study, researcher used 220 samples. Sampling method is a non-probability sampling. Data were analyzed using multiple linear regression. In multiple linear regression analysis results show the influence of variables perceived quality and country of origin effect for the purchase intention in the show of the value of Adjusted R Square of 0.407. From the results of the t test that has been done can be seen that the variable perceived quality and country of origin effect has a significant influence partially on the purchase intention.

scholarly journals A Conceptual Study on the Country of Origin Effect on Consumer Purchase Intention

2012 ◽  
Vol 8 (12) ◽  
Author(s):  
Samin Rezvani ◽  
Goodarz Javadian Dehkordi ◽  
Muhammad Sabbir Rahman ◽  
Firoozeh Fouladivanda ◽  
Mahsa Habibi ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Country Of Origin ◽  
Consumer Purchase Intention ◽  
Conceptual Study ◽  
Origin Effect

scholarly journals Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product

2021 ◽  
Vol 39 (1) ◽  
pp. 67-92
Author(s):  
Chui Seong Lim ◽  
Kay Tze Hong ◽  
Siew Chin Wong ◽  
Louisa Hew Wei Yee
Keyword(s):  
Young Adults ◽  
Interaction Effect ◽  
Purchase Intention ◽  
Country Of Origin ◽  
Study Data ◽  
Price Impact ◽  
Brand Awareness ◽  
Cue Utilization ◽  
Consumer Purchase Intention ◽  
Origin Effect

Abstract This study aims to examine the interaction effect of country of manufacture and brand awareness, packaging and price impact on the purchase intention of toothpaste among young adults in Malaysia. As previous studies show, the country of origin should not be taken as a single clue, as it exaggerates the country of origin effect. This study evaluates the effect of the country of origin effect on the low-involvement good (toothpaste). The Cue Utilization Theory was used to explain how the consumer uses product cues to rate a product before making a purchase decision. Study data are analysed using SmartPLS. The results of this study showed that all variables influence consumer purchase intention for toothpaste. IPMA analysis showed that the interaction effect of the country of manufacture and brand awareness are important factors.

The country of origin effect on consumer purchase intention: PLS modelling

2017 ◽  
Vol 19 (3) ◽  
pp. 378
Author(s):  
Kavitha Haldorai ◽  
Abdul Rahman ◽  
Mwanza Zangose ◽  
Syriac Nellikunnel
Keyword(s):  
Purchase Intention ◽  
Country Of Origin ◽  
Consumer Purchase Intention ◽  
Origin Effect

PENGARUH COUNTRY OF ORIGIN, WORD OF MOUTH, KUALITAS YANG DIPERSEPSIKAN TERHADAP NIAT BELI: STUDY PADA KAMERA DIGITAL MEREK JEPANG

2019 ◽  
Vol 4 (3) ◽  
pp. 365-374
Author(s):  
Edy Purwanto ◽  
Aryo Wibisono
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Country Of Origin ◽  
Digital Camera ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Country Of Origin Image ◽  
Method Analysis

This study aims to test the influence of country of origin image and word of mouth on perceived quality. Then, the country of origin image and word of mouth and perceived quality on purchase intention of digital camera from Japan. The number of samples in this research are 230 respondents taken by purposive sampling method. Analysis of Structural Equation Modeling (SEM) is used to test the hypothesis. The results of this study showed that country of origin image and word of mouth have a positive and significant effect on perceived quality. Then, Word of mouth and perceived quality have a positive and significant effect on purchase intention but a country of origin image has no significant effect on purchase intention. 

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