A Conceptual Study on the Country of Origin Effect on Consumer Purchase Intention

Abstract This study aims to examine the interaction effect of country of manufacture and brand awareness, packaging and price impact on the purchase intention of toothpaste among young adults in Malaysia. As previous studies show, the country of origin should not be taken as a single clue, as it exaggerates the country of origin effect. This study evaluates the effect of the country of origin effect on the low-involvement good (toothpaste). The Cue Utilization Theory was used to explain how the consumer uses product cues to rate a product before making a purchase decision. Study data are analysed using SmartPLS. The results of this study showed that all variables influence consumer purchase intention for toothpaste. IPMA analysis showed that the interaction effect of the country of manufacture and brand awareness are important factors.

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The country of origin effect on consumer purchase intention: PLS modelling

International Journal of Business and Globalisation ◽

10.1504/ijbg.2017.10007572 ◽

2017 ◽

Vol 19 (3) ◽

pp. 378

Author(s):

Kavitha Haldorai ◽

Abdul Rahman ◽

Mwanza Zangose ◽

Syriac Nellikunnel

Keyword(s):

Purchase Intention ◽

Country Of Origin ◽

Consumer Purchase Intention ◽

Origin Effect

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Country of Origin Effect and Animosity on The Attitude and Purchase Intention of Foreign Products

ASEAN Marketing Journal ◽

10.21002/amj.v5i1.2176 ◽

2014 ◽

Vol 5 (1) ◽

Cited By ~ 1

Author(s):

Ramadania Ramadania ◽

Sri Gunawan ◽

Jamaliah Jamaliah

Keyword(s):

Purchase Intention ◽

Country Of Origin ◽

Foreign Products ◽

Origin Effect

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PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH COUNTRY OF ORIGIN TERHADAP NIAT BELI

E-Jurnal Manajemen Universitas Udayana ◽

10.24843/ejmunud.2018.v07.i12.p03 ◽

2018 ◽

Vol 7 (12) ◽

pp. 6445

Author(s):

Gusti Ngurah Gunawan ◽

I Putu Gde Sukaatmadja

Keyword(s):

Path Analysis ◽

Purchase Intention ◽

Brand Image ◽

Country Of Origin ◽

Purposive Sampling ◽

Analysis Technique ◽

Consumer Purchase Intention ◽

Research Findings ◽

The City

Tujuan penelitian ini adalah untuk menguji peran brand image dalam memediasi pengaruh country of origin terhadap niat beli motor Vespa Piaggio di kota Denpasar. Metode yang digunakan untuk menentukan sampel adalah non-probability berbentuk purposive sampling dengan ukuran sampel sebanyak 120 orang responden. Pengumpulan data dilakukan dengan penyebaran kuesioner secara langsung di Kota Denpasar. Teknik analisis yang digunakan adalah analisis jalur (path analysis) dan uji sobel. Temuan penelitian menunjukkan bahwa terdapat hubungan yang positif dan signifikan antara country of origin terhadap brand image, hubungan yang positif dan singnifikan antara country of origin terhadap niat beli serta brand image mampu memediasi hubungan antara terhadap niat beli konsumen pada motor merek Vespa Piaggio di Kota Denpasar. Hasil tersebut berarti semakin baik citra negara asal merek serta semakin kuat brand image yang tertanam di benak konsumen, akan berpengaruh terhadap niat beli mereka akan suatu produk. Kata kunci: country of origin, brand image, niat beli ABSTRACT The purpose of this study is to test the role of brand image in mediating the influence of country of origin on the intention to buy a motor Vespa Piaggio in the city of Denpasar. The method used to determine the sample is non-probability in the form of purposive sampling with sample size of 120 respondents. Data collection was done by distributing questionnaires directly in Denpasar City. The analysis technique used is path analysis and test of sobel. The research findings show that there is a positive and significant correlation between country of origin to brand image, positive and significant relationship between country of origin to purchase intention and brand image able to mediate relationship between consumer purchase intention on Vespa Piaggio brand motor in Denpasar city. The result means the better the image of the home country of the brand and the stronger the brand image embedded in the minds of consumers, will affect their purchase intention of a product. Keywords: country of origin, brand image, purchase intention

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The Effects of Cosmetics PPL Advertising and Country-of-origin on Consumer Purchase Intention Exposed to Chinese Consumers

10.16980/jitc.14.2.201804.553 ◽

2018 ◽

Vol 14 (2) ◽

pp. 553-568

Author(s):

Hee-Young Cheon ◽

◽

Hyuk-Soo Cho ◽

Keyword(s):

Purchase Intention ◽

Country Of Origin ◽

Chinese Consumers ◽

Consumer Purchase Intention

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Pengaruh Perceived Quality Dan Country Of Origin Effect Terhadap Niat Beli Xiaomi Smartphone

BISMA (Bisnis dan Manajemen) ◽

10.26740/bisma.v8n1.p50-63 ◽

2018 ◽

Vol 8 (1) ◽

pp. 50

Author(s):

Yuni Puspita Sari

Keyword(s):

Linear Regression ◽

Multiple Linear Regression ◽

Purchase Intention ◽

Brand Management ◽

Linear Regression Analysis ◽

Country Of Origin ◽

Multiple Linear Regression Analysis ◽

Perceived Quality ◽

Premium Price ◽

Origin Effect

Xiaomi smartphone is a smartphone vendors from China newly entered the smartphone market in Indonesia, in contrast to the smartphone with low price and low quality. Xiaomi markets its products with a premium price and high quality products, positioning as a brand management newcomer. This study aims to analyze and discuss the influence of perceived quality and country of origin effect of the Xiaomi smartphone purchase intention (studies in the visitors of Plaza Marina Surabaya). The population in this study is a person aged 19-50 years old who is visiting Plaza Marina Surabaya. In this study, researcher used 220 samples. Sampling method is a non-probability sampling. Data were analyzed using multiple linear regression. In multiple linear regression analysis results show the influence of variables perceived quality and country of origin effect for the purchase intention in the show of the value of Adjusted R Square of 0.407. From the results of the t test that has been done can be seen that the variable perceived quality and country of origin effect has a significant influence partially on the purchase intention.

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