scholarly journals Female entrepreneurship as rupture: becoming a female entrepreneur in Sweden in neoliberal times

Author(s):  
Anneli Häyrén ◽  
Gabriele Griffin
2014 ◽  
Vol 29 (8) ◽  
pp. 466-486 ◽  
Author(s):  
Robert Smith

Purpose – The purpose of this study is to consider entrepreneurial imagery that sheds light on differing and emerging patterns of female entrepreneurial identity which illustrate shifts in the locus of power that challenge masculine hegemony and power structures. As a concept, power has an image component, and shifts in power are often conveyed by subtle changes in the cultural semiotic. Globally, images of female-entrepreneurship are socially constructed using stereotypes which are often pejorative. The semiotics of gendered identity as a complex issue is difficult to measure, assess and understand. Gender has its own semiotic codes, and, universally, images of female-entrepreneurship are socially constructed using pejorative stereotypes. Entrepreneurial imagery can shed light on differing and emerging patterns of female-entrepreneurial identity illustrating shifts in the locus of power that challenge masculine hegemony and power structures. Artefacts, images and semiotics construct alternative gendered social constructs of the entrepreneur to the heroic alpha-male. The imagery associated with the female-entrepreneur is either said to be invisible, or associated with “Pinkness” and the “Pink Ghetto”. Therefore, images, forms and presence associated with gendered entrepreneurial identities have been explored. Design/methodology/approach – One hundred images of female-entrepreneurship were analysed semiotically using photo-montage techniques to identify common stereotypical representations, archetypes and themes. The resultant conceptual typology highlights the existence of near universal, archetypal gendered entrepreneurial stereotypes including the Business Woman; the Matriarch; the Diva; and the Pink-Ghetto Girl. Findings – Although the results are subjective and open to interpretation, they illustrate that the contemporary female-entrepreneur, unlike their male counterparts, is not forced to adopt the persona of the “conforming non-conformist” because they have more options available to them to construct an entrepreneurial identity. Research limitations/implications – This study extends research into entrepreneurial identity by considering visual imagery associated with socially constructed stereotypes. In looking beyond images associated with the “Pink-Ghetto” the author challenges stereotypical representations of the appearance of female-entrepreneurs, what they look like and how they are perceived. Originality/value – This study widens knowledge about entrepreneurship as a socio-economic phenomenon via images forming part of enterprising identity, a physical manifestation of nebulas phenomena acting as “visual metaphors” shaping expected constructs.


Author(s):  
Katrina Pritchard ◽  
Kate Mackenzie Davey ◽  
Helen Cooper

Recognising significant interrelations between neoliberal and postfeminist discourses, we advance understandings of constructions of female entrepreneurs by unpacking their visual representation and exploring the role of aesthetic labour. Given the impact of contemporary media, we focus on key images integral to the marketing of Mattel’s Entrepreneur Barbie as a postfeminist cultural icon and investigate how these representations of female entrepreneurship are consumed. First, we highlight the practical demands and emotional risks of the aesthetic labour required to achieve such postfeminist glamour. Second, links between conventional femininity and entrepreneurial success are both celebrated and challenged, highlighting perceived limits to achievement. Finally, we unpack understandings of the relations between entrepreneurialism and aesthetic labour to move beyond assumptions of the instrumental power of the makeover. Our findings thus enrich understandings of the consumption of postfeminist images of entrepreneurs.


2017 ◽  
Vol 15 (2) ◽  
Author(s):  
Cristóbal Fernández Robin ◽  
Paulina Santander Astorga ◽  
Diego Yáñez Martínez

This Article of scientific and technological  research examines conditioning factors that affect female entrepreneurship in Chile through a study of the formal and informal constraints of institutional economic theory and of differences in women’s experiences with entrepreneurship compared to those of male entrepreneurs. A sample of respondents from Chile was selected, and GEM Adult Population Survey data for the period 2011-2015 were used. The results highlight the influence of informal factors on male and female entrepreneur as perceptions of entrepreneurial capabilities and networking. Additionally, being a student was found to have a negative effect on both genders, while family role has a negative effect on the probability for women to undertake.Este artículo de investigación científica examina factores condicionantes que afectan el emprendimiento femenino en Chile a través de un estudio de las limitaciones formales e informales de la teoría económica institucional y de lasdiferencias en las experiencias de las mujeres emprendedoras en comparación con las de sus pares masculinos. Se seleccionó una muestra de encuestados chilenos y se utilizaron los datos de la Encuesta de Población Adulta deGEM para el período 2011-2015. Los resultados indican la influencia de los factores informales en ambos sexos, como percepción de las capacidades empresariales y la creación de redes. Además, se evidenció que ser estudiantetenía un efecto negativo en ambos sexos, mientras que el papel de la familia tiene un efecto negativo en la probabilidad de que las mujeres emprendan.Este artigo da pesquisa científica e tecnológica examina os fatores condicionantes que afetam o empreendedorismo feminino no Chile através de um estudo das restrições formais e informais da teoria econômica institucional e das diferenças nas experiências das mulheres com o empreendedorismo em comparação com os empresários do sexo masculino. Uma amostra de entrevistados do Chile foi selecionada, e os dados do GEM Adult Population Survey para o período 2011-2015 foram utilizados. Os resultados destacam a influência de fatores informais sobre empresários do sexo masculino e feminino como percepção de capacidades empresariais e redes. Além disso, verificou-se que um estudante teve um efeito negativo em ambos os sexos, enquanto o papel familiar tem um efeito negativo na probabilidade de as mulheres assumirem.


2019 ◽  
Vol 8 (2) ◽  
pp. 18-28
Author(s):  
Ivanete Schneider Hahn ◽  
Jucelei Lins ◽  
Laleska Lebioda ◽  
Gabriela Ostrovski

O presente artigo teve como objetivo estudar o processo do empreendedorismo feminino em uma empresa de transporte rodoviário de cargas. Considerando a natureza exploratória e descritiva da pesquisa, foi conduzido um estudo de caso junto a uma empresa de transporte rodoviário de cargas. Foram procedidos levantamentos em documentos da empresa e realizadas cinco entrevistas semiestruturadas com funcionários e com a empreendedora que atua há 17 anos no segmento. Para analisar os dados coletados, utilizou-se como método a criação de categorias de análise baseadas na literatura. A análise de múltiplas fontes de evidência permitiu concluir que algumas características empreendedoras se mostraram bastante presentes na empreendedora, como: assunção de riscos e detecção de oportunidades de mercado, persistência e força de vontade. Os resultados da pesquisa fortalecem as evidências que as características empreendedoras são iguais entre os gêneros. Contudo, o estudo aprofundado permitiu verificar que, no caso do setor de transporte de cargas, a empreendedora precisou controlar ou desfazer-se de seus hábitos femininos para ser respeitada pelos funcionários, clientes e pares. Como contribuição prática e teórica, o estudo contribuiu para levantar alguns questionamentos quanto ao estudo e ensino do empreendedorismo.Palavras-Chave: Empreendedorismo. Gênero. Carreira. 'SHE IS LIKE A MAN': FEMALE ENTREPRENEURSHIP IN THE BRAZIL ROAD TRANSPORT SECTORAbstract: This article aims to study the process of female entrepreneurship in a cargo transport company. Considering the exploratory and descriptive nature of the research, a case study was conducted with a cargo transport company. Company documents were collected, and five semi-structured interviews were conducted with employees and the female entrepreneur who has been working in the segment for 17 years. To analyze the collected data, the method used was the creation of analysis categories based on the literature. The analysis of multiple sources of evidence allowed us to conclude that some entrepreneurial characteristics were very present in the entrepreneur, such as risk-taking and detection of market opportunities, persistence and, willpower. The research results strengthen the evidence that entrepreneurial characteristics are the same between genders. The in-depth study showed that, in the case of cargo transportation, the entrepreneur needed to control or discard her feminine habits to be respected by employees, clients and, peers. As a practical and theoretical contribution, the study contributed to raise some questions about the study and teaching of entrepreneurship.Keywords: Entrepreneurship. Gender. Career.


2021 ◽  
Vol 13 (9) ◽  
pp. 4842
Author(s):  
Lisa-Marie Schröder ◽  
Vito Bobek ◽  
Tatjana Horvat

This paper deals with the topic area “female entrepreneurship,” and the research focuses on the determinants of female entrepreneurs’ business success and sustainability, together with their impact on Taiwan’s economic development. According to the Morgan Stanley Capital International (MSCI) and the Financial Times Stock Exchange (FTSE) classification, Taiwan can be considered an emerging economy. Various liberal and social theories and Hofstede’s cultural dimensions were analyzed to develop some hypotheses, including some relevant success factors connected to female entrepreneurship in Taiwan. The Global Entrepreneurship Monitor (GEM) and the Female Entrepreneurship Index (FEI) were relevant for the data analysis because the research was based on secondary data with 1098 observations, and a logistic regression model was performed. The factors of fear of failure and personal network correlated significantly to female entrepreneurs’ business success in Taiwan and the level of education had no significant correlation. Further research is recommended to include additional factors to achieve a higher accuracy of the model. A comparison of Taiwan with another region/country might also deliver some interesting insights.


2007 ◽  
Vol 13 (2) ◽  
pp. 157-183 ◽  
Author(s):  
Ruta Aidis ◽  
Friederike Welter ◽  
David Smallbone ◽  
Nina Isakova

SAGE Open ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 215824402110184
Author(s):  
Camelia Ilie ◽  
Abel Monfort ◽  
Gaston Fornes ◽  
Guillermo Cardoza

Perceptions and institutional frameworks can be barriers or facilitators to the development of female entrepreneurship policies. Institutions rely on factual data on the gender gap to evaluate their policies. However, the literature shows that the research and institutions should also analyze the impact of social beliefs on the success of these policies and initiatives. This study focuses on the impact of these perceptions in promoting female entrepreneurship. Data were collected from 287 responses to a questionnaire from Spanish women and men and were analyzed using multivariate regression analysis. The results show that the perception of lack of equality increases the gender gap even if there are specific and effective policies in a society that attempt to eliminate the gender gap in terms of the role of women in the home or positions of power. The main result is that these perceptions ultimately affect women’s entrepreneurial intentions. The results have policy implications for companies and public institutions willing to change the gender narrative about entrepreneurship and design policies and initiatives that help women overcome cultural barriers and effectively promote female entrepreneurship.


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