Shopper's attitude and demographics influence on store patronage - a comparison of formal vs. informal food retail stores in India

Author(s):  
Prashanth Mishra ◽  
G. Sridhar ◽  
Tinu Jain
Author(s):  
Christina Black ◽  
Georgia Ntani ◽  
Hazel Inskip ◽  
Cyrus Cooper ◽  
Steven Cummins ◽  
...  

Author(s):  
Sanda Renko

Many studies have found that within an intensely competitive market, it is difficult for retailers to gain advantages from products, prices, promotions, and location. They have to work hard to keep their stores favourable in the mind of consumers. Both practitioners and researchers recognize store atmosphere as a tool for creating value and gaining customers. This chapter provides a conceptual framework for studying the influence of store atmosphere on the store patronage. The chapter presents the main dimensions that constitute conventional retail stores' atmosphere and clarifies the manipulation of elements such as colour, lighting, signage, etc. within the store to communicate retailers' messages to customers. The topic is investigated from both retailers` and customers` perspective. The chapter concludes that both consumers and retailers prioritize functional cues in modern retailing forms.


2018 ◽  
Vol 94 ◽  
pp. 669-681 ◽  
Author(s):  
Beatriz Gimeno-Frontera ◽  
María Dolores Mainar-Toledo ◽  
Aitana Sáez de Guinoa ◽  
David Zambrana-Vasquez ◽  
Ignacio Zabalza-Bribián

2009 ◽  
Vol 27 (1) ◽  
pp. 86-90 ◽  
Author(s):  
Dario de O Lima-Filho ◽  
Anderson S Hokama ◽  
Caroline P Spanhol

The behavior of the fresh fruits and vegetable produce section was evaluated, under the point of view of the consumer, in three types of food retail stores in Campo Grande, Brazilian southeast: a grocery store ("quitanda"), a supermarket, and an open-air market. A quantitative-descriptive survey was conducted with 120 individuals, responsible for purchasing fresh fruit and vegetable produce for their homes. To accomplish that, twelve variables were investigated and adapted from the parameters used in the SERVQUAL model, in which the attributes of the retail outlet are pointed out, such as store hygiene and cleanliness and manner by which produce is displayed; employee training traits, such as courtesy and helpfulness; and quality, price range, and variety of the produce for sale. The results reveal that shopping for grocery is done weekly; 80% of the shoppers interviewed do their shopping in supermarkets and 94% do theirs in open-air markets. The open-air market had the best results in the attributes for which they were evaluated when compared with the grocery store and the supermarket. The study also points out that the older the shopper the more often he/she does grocery shopping.


1999 ◽  
Vol 27 (8) ◽  
pp. 302-310 ◽  
Author(s):  
Adesoji O. Adelaja ◽  
Rodolfo M. Nayga ◽  
Brian J. Schilling ◽  
Karen R. Tank
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