Perceived Atmospherics and Store Patronage Intentions by Digital Signage in the Fashion Retail Stores

2020 ◽  
Vol 29 (1) ◽  
pp. 93-103 ◽  
Author(s):  
Eun Young Kim
Keyword(s):  
Retail Stores ◽  
Digital Signage ◽  
Store Patronage ◽  
Fashion Retail ◽  
Patronage Intentions

The effects of wait expectations and store atmosphere evaluations on patronage intentions in service-intensive retail stores

2003 ◽  
Vol 79 (4) ◽  
pp. 259-268 ◽  
Author(s):  
Dhruv Grewal ◽  
Julie Baker ◽  
Michael Levy ◽  
Glenn B Voss
Keyword(s):  
Retail Stores ◽  
Patronage Intentions

The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions

2002 ◽  
Vol 66 (2) ◽  
pp. 120-141 ◽  
Author(s):  
Julie Baker ◽  
A. Parasuraman ◽  
Dhruv Grewal ◽  
Glenn B. Voss
Keyword(s):  
Choice Model ◽  
Environmental Cues ◽  
Social Design ◽  
Store Choice ◽  
Choice Decision ◽  
Shopping Experience ◽  
Managerial Implications ◽  
Store Patronage ◽  
Store Environment ◽  
Patronage Intentions

Research on how store environment cues influence consumers' store choice decision criteria, such as perceived merchandise value and shopping experience costs, is sparse. Especially absent is research on the simultaneous impact of multiple store environment cues. The authors propose a comprehensive store choice model that includes (1) three types of store environment cues (social, design, and ambient) as exogenous constructs, (2) various store choice criteria (including shopping experience costs that heretofore have not been included in store choice models) as mediating constructs, and (3) store patronage intentions as the endogenous construct. They then empirically examine the extent to which environmental cues influence consumers' assessments of a store on various store choice criteria and how those assessments, in turn, influence patronage intentions. The results of two different studies provide support for the model. The authors conclude by discussing the results to develop an agenda for additional research and explore managerial implications.

scholarly journals How Do Consumers Perceive Mobile Self-checkout in Fashion Retail Stores?

2020 ◽  
Author(s):  
Jane E. Workman ◽  
Seung-Hee Lee ◽  
Yuli Liang
Keyword(s):  
Retail Stores ◽  
Fashion Retail

scholarly journals How visual merchandising can improve fashion retail stores to adapt themselves to next generations

2020 ◽  
Vol 11 (6) ◽  
pp. 1991
Author(s):  
Paulo Henrique Pinho Oliveira ◽  
Maria Fernanda Tavares Lutterbach
Keyword(s):  
Retail Stores ◽  
The World ◽  
Unique Experience ◽  
Fashion Retail ◽  
Visual Merchandising ◽  
New Consumer ◽  
Over Time

Even though the digital market has grown on the last decade, the traditional store has been reinvented to offer a unique experience for the customers. On this way, there are many organizations in the world focusing their marketing researches to improve the “point of sales” (POS), they are very important to attract the consumer’s attention for the products of an organization. Over time, the POS has been changing and adapting itself to the different needs, and different desires, of new consumer generations (X, Y, Z). Therefore, the new generations are very different of the previous one, and the marketing researches needs to keep up with these new trends. Some marketing professionals were interviewed to presents in this article a diagnostic of some new practices that are being used by fashion’s retailers, to reach the new reality of consumers, using Visual Merchandising as a strategic tool to achieve success in sales.

Atmosphere as a Store Communication Tool

2014 ◽  
pp. 239-257
Author(s):  
Sanda Renko
Keyword(s):  
Conceptual Framework ◽  
Competitive Market ◽  
Retail Stores ◽  
Communication Tool ◽  
Store Patronage ◽  
The Mind ◽  
Customers Perspective

Many studies have found that within an intensely competitive market, it is difficult for retailers to gain advantages from products, prices, promotions, and location. They have to work hard to keep their stores favourable in the mind of consumers. Both practitioners and researchers recognize store atmosphere as a tool for creating value and gaining customers. This chapter provides a conceptual framework for studying the influence of store atmosphere on the store patronage. The chapter presents the main dimensions that constitute conventional retail stores' atmosphere and clarifies the manipulation of elements such as colour, lighting, signage, etc. within the store to communicate retailers' messages to customers. The topic is investigated from both retailers` and customers` perspective. The chapter concludes that both consumers and retailers prioritize functional cues in modern retailing forms.

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