Atmosphere as a Store Communication Tool

2014 ◽  
pp. 239-257
Author(s):  
Sanda Renko
Keyword(s):  
Conceptual Framework ◽  
Competitive Market ◽  
Retail Stores ◽  
Communication Tool ◽  
Store Patronage ◽  
The Mind ◽  
Customers Perspective

Many studies have found that within an intensely competitive market, it is difficult for retailers to gain advantages from products, prices, promotions, and location. They have to work hard to keep their stores favourable in the mind of consumers. Both practitioners and researchers recognize store atmosphere as a tool for creating value and gaining customers. This chapter provides a conceptual framework for studying the influence of store atmosphere on the store patronage. The chapter presents the main dimensions that constitute conventional retail stores' atmosphere and clarifies the manipulation of elements such as colour, lighting, signage, etc. within the store to communicate retailers' messages to customers. The topic is investigated from both retailers` and customers` perspective. The chapter concludes that both consumers and retailers prioritize functional cues in modern retailing forms.

A rationale for evolutionary studies of literature

2013 ◽  
Vol 3 (1) ◽  
pp. 8-15 ◽  
Author(s):  
Joseph Carroll
Keyword(s):  
Conceptual Framework ◽  
Literary Theory ◽  
Environmental Influences ◽  
Human Mind ◽  
Adaptive Function ◽  
Evolutionary Studies ◽  
The Mind ◽  
Genetically Determined ◽  
By Products ◽  
Lines Of Evidence

I identify converging lines of evidence for the proposition that the human mind has evolved, argue that the evolved character of the mind influences the products of the mind, including literature, and conclude that scholarly and scientific commentary on literature would benefit from being explicitly lodged within an evolutionary conceptual framework. I argue that a biocultural perspective has comprehensive scope and can encompass all the topics to which other schools of literary theory give attention. To support this contention, I appeal to axiomatic logic: the behavior of any organism is a result of interactions between its genetically determined characteristics and its environmental influences. Summarizing the debate over the adaptive function of literature, I argue that literature and its oral antecedents are adaptations, not merely by-products of adaptations.

scholarly journals Disorderly Identities: University Rankings and the Re-ordering of the Academic Mind

2020 ◽  
pp. 11-24
Author(s):  
Jon Nixon
Keyword(s):  
Competitive Market ◽  
University Rankings ◽  
Academic Practice ◽  
Pedagogical Action ◽  
Participative Research ◽  
Market Driven ◽  
Mind Set ◽  
The Mind

AbstractThis chapter focuses on the use of university rankings as a means of ostensibly achieving increased transparency and covertly introducing a competitive market which has impacted on the sector as a whole, on institutions, and on individuals. The systemic characteristics of this new and now increasingly dominant market-driven order are outlined, followed by an exposition of how that order has impacted on the mind-set of academic practitioners by defining the norms of academic professionalism and academic practice. A new kind of orderliness now circumscribes and defines what it means to be an academic. Some of the emergent but pressing alternatives to this identity-kit of orderliness are suggested: disorderly identities that transgress the spatial boundaries of the dominant order, challenge its control of the chronology of that order, and begin to constitute participative and non-hierarchical foci of pedagogical action and participative research.

Enhancing E-Collaboration Through Culturally Appropriate User Interfaces

2009 ◽  
pp. 1761-1768
Author(s):  
Dianne Cyr
Keyword(s):  
Virtual Teams ◽  
User Interfaces ◽  
Web Sites ◽  
User Involvement ◽  
Culturally Appropriate ◽  
Communication Tool ◽  
Geert Hofstede ◽  
Collaborative Behavior ◽  
Definition Of ◽  
The Mind

Prior to the Internet, forms of social expression, communication, and collaborative behavior are known to be sensitive to cultural nuances. According to researcher Geert Hofstede (1991), a widely used definition of culture is proposed where “Every person carries within him or herself patterns of thinking, feeling, and potential acting which were learned through their lifetime” (p. 4). Hofstede referred to such patterns as mental programs or “software of the mind.” It is expected that such mental programming related to cultural differences will affect perceptions of the electronic medium as well (Raman & Watson, 1994). Related to the topic of this volume, culture has a place in the consideration of e-collaboration when individuals come together to work toward a common goal using electronic technologies. This may include various domains including e-business, e-learning, distributed project management, working in virtual teams of various forms, to name a few. While there is little work to date on the explicit topic of culture and e-collaboration, there is evidence that creating culturally appropriate user interfaces (Cyr & Trevor-Smith, 2004) contributes to a better perception of the interface (Kondratova & Goldfarb, 2005), and indeed to enhanced levels of Web site trust and satisfaction (Cyr, 2006). In e-commerce settings, Web sites that are perceived as appropriate to the user have also resulted in greater commitment (Oliver, 1999). In this article, and building on previous work in related areas, it is argued that the development of culturally appropriate electronic interfaces can enhance user involvement, ultimately resulting in enhanced e-collaboration. In the following sections, culture as a context for e-collaboration is outlined followed by considerations of the Web used as a communication tool, and how trust and satisfaction are related to the online collaborative process. The article ends with concluding remarks.

scholarly journals A Conceptual Framework to Improve the Symbol Implementation of 4D Printing Communication between Designers and Engineers

Designs ◽  
2021 ◽  
Vol 6 (1) ◽  
pp. 3
Author(s):  
Faten Ezrin Azhar ◽  
Eujin Pei
Keyword(s):  
Conceptual Framework ◽  
Conceptual Design ◽  
Online Survey ◽  
Communication Barriers ◽  
Design Framework ◽  
Communication Tool ◽  
4D Printing ◽  
Online Experiments ◽  
Design Ideas

This research investigates the communication barriers between designers and engineers in designing 4D Printing parts. We have proposed a conceptual design framework for 4D Printing symbols as the communication tool. Then, we have recruited sixty-fifty designers and engineers who participated in our online experiments. The focus of the online survey is to find out how designers and engineers understand reciprocal communication by using the proposed symbols. Our results showed that 85% of participants could understand the 4D Printing symbols correctly. The study concludes that using the conceptual framework can help designers and engineers communicate 4D Printing element information and stimulate design ideas effectively.

Receiving the Mind of Christ

2016 ◽  
Vol 10 (1) ◽  
pp. 52-71
Author(s):  
J.M. Burger
Keyword(s):  
Conceptual Framework ◽  
In Christ ◽  
Participation In Christ ◽  
The Mind

In a post-Christian context it is important to nourish the Christian mind. Oliver O’Donovan’s work is an important contribution to understand how we receive the mind of Christ: by participation in Christ, our knowledge is renewed and our understanding of the scriptures is given. O’Donovan develops a coherent conceptual framework closely connected to the narrative of scripture. This framework is like a backbone that gives strength to a perspective. However, reflection on practices of formation is missing in O’Donovan’s work: i.e. practices that invite to share this perspective in Christ, in order that the mind of Christ can be formed in us.

African Political Change and the Modernisation Process

1963 ◽  
Vol 1 (4) ◽  
pp. 425-440 ◽  
Author(s):  
Martin Kilson
Keyword(s):  
Social Change ◽  
Conceptual Framework ◽  
Political Development ◽  
Political Change ◽  
Free Term ◽  
Political Systems ◽  
Post Colonial ◽  
New Institutions ◽  
The Mind

This essay attempts to outline, and partially to expound, a conceptual framework for studying political change during the colonial and post-colonial periods.It should be noted at the outset that the term ‘political change’ is purposely used instead of such terms as ‘political development’ or ‘political progress’, with reference to nationalism, organised groups, administrative evolution, and so on, in developing areas. This is more nearly akin to the rather value-free term ‘social change’ used by sociologists and anthropologists ever since the 1920's.1 Basic alterations in political systems do not occur through a simple addition of new institutions, norms, and procedures; rather, the process of political change involves its own set of inter-related norms, institutions, and procedures. It may be that the term ‘political change’ may better evoke this image in the mind of students of politics, just as the term ‘social change’ seems to do for sociologists and anthropologists.

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