A cross-cultural study of market mavenism in social media: exploring young American and Chinese consumers' viral marketing attitudes, eWOM motives and behaviour
2013 ◽
Vol 8
(2)
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pp. 102
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2014 ◽
Vol 31
(1)
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pp. 59-73
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2019 ◽
Vol 11
(2)
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pp. 12-34
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2019 ◽
Vol 115
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pp. 303-310
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