The role of suppliers in establishing buyer-supplier relationship towards better supplier performance

Author(s):  
Keng Lin Soh ◽  
K. Jayaraman ◽  
Teoh Su Yen ◽  
S. Kiumarsi
2017 ◽  
Vol 81 (4) ◽  
pp. 144-164 ◽  
Author(s):  
Nikolaos G. Panagopoulos ◽  
Adam A. Rapp ◽  
Jessica L. Ogilvie

Salespeople play a crucial role in their firms’ efforts to provide customer solutions. However, little research has examined how salesperson involvement in customer solutions can be conceptualized, whether it pays off, and what boundary conditions might heighten its performance effects. This study addresses these gaps and offers a conceptualization of salesperson solution involvement by focusing on the set of salesperson-related activities that enact the four relational processes inherent in customer solutions. The authors collect a unique data set that includes a wide range of firms, industries, and countries, as well as the perspectives of both salespeople and customers, across five studies. Results validate the stability of the conceptualization across contexts. They also reveal that salesperson solution involvement is systematically related to increases in both subjective and objective, time-lagged measures of sales performance. Finally, results show that the performance effects of salesperson solution involvement are amplified under higher levels of firm's product portfolio scope, sales unit cross-functional cooperation, and customer–supplier relationship tie strength. Surprisingly, customer adaptiveness is not found to moderate the performance effects of salesperson solution involvement.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Upasna A. Agarwal ◽  
Sushmita A. Narayana

PurposeThe present study aims to examine the impact of relational communication, operationalized in terms of information sharing, quality and frequency of information, on buyer's trust and relationship satisfaction in a buyer–vendor relationship. The study also tests the mediating role of trust and the moderating role of relationship commitment in relational communication and satisfaction relationship.Design/methodology/approachThe data for the study were collected through a questionnaire survey from 321 managers of the different firms who were directly or indirectly involved in making procurement or purchasing decision in the firm and were familiar with the firm's supplier relationships.FindingsRelational communication was found to be positively related to relational satisfaction and trust partially mediated this relationship. Further, relationship commitment moderated relational communication-satisfaction relationship, such that the positive affect of relational communication on relational satisfaction was accentuated when buyer experienced higher relationship commitment towards the supplier.Research limitations/implicationsUsing single source, self-reported questionnaire data and cross-sectional research design are the limitations of this study. Studies in future should consider a dyadic perspective. The study outlines the need to explore investments and strategies in enhancing relational communication in buyer–vendor relationships.Originality/valueAnchored in theoretical foundations of social exchange theory, the study integrates and tests behavioral aspects of buyer–vendor relationship. Testing an integrated model with direct and indirect effects of relational communication on relationship satisfaction in buyer–vendor is a significant contribution of the research. The study also contributes by examining relational exchanges in buyer-vendor relationships in India, an underrepresented context in buyer–supplier relationship (BSR) literature.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yafei Zu ◽  
Ruonan Zhang

PurposeThe purpose of this paper is to study enterprise innovation in the perspective of external supplier relationship. On this purpose, this paper examines the impact of supplier change on enterprise innovation with the moderating role of market competition.Design/methodology/approachUsing 2012–2020 empirical data of Chinese listed manufacturing enterprises, this paper investigates the relationship among supplier change, market competition and enterprise innovation through a two-way interaction model.FindingsThe results show that supplier change has a negative impact on enterprise innovation. And market competition intensifies the negative relationship between supplier change and enterprise innovation. Additional analyses indicate that the main effect and the moderating effect are more significant when the enterprise is non-state-owned or has lower ownership concentration.Originality/valueThis paper studies enterprise innovation from the perspective of external stakeholders. It focuses on supplier relationship in a dynamic variation view, instead of the traditional static ones. Moreover, this paper explores the contingency effect of market competition and gives practical implications for managers to adjust innovation strategy flexibly.


2020 ◽  
Author(s):  
Zeplin Jiwa Husada Tarigan ◽  
Hotlan Siagian ◽  
Agnes Sutjianto ◽  
Togar Wiliater Soaloon Panjaitan

Changes in customer needs from a service company results in changes requirement from the supplier to meet the company’s demand. Excellent supplier performance is one of the mandatory requirements enabling the company to meet the customer demand. Better supplier performance can be improved when they have an excellent buyer-supplier relationship. The buyer-supplier relationship through better supplier trust from the buyer which means the company believes that the supplier can meet the needs of the company. Further, the supplier builds innovation providing better value to the company. This research examines the influence of supplier trust, supplier innovation, and buyer-supplier relationship to improve supplier performance at death service company in Surabaya. Data were collected by distributing questionnaires to 52 service suppliers in Surabaya. Data analysis using Partial Least Square (PLS) software. The findings show that all hypotheses are supported. There is a positive influence of supplier trust on supplier innovation and buyer-supplier relationship. Supplier-buyer relationship enhances the supplier innovation directly. Supplier innovation, buyer-supplier relationship, and supplier trust influence directly the supplier performance in death Services Company in Surabaya. This study provides new insight to the on-going research on the supply chain management. This work implies that manager can improve the supplier performance. Keywords: Buyer-supplier interdependence; business relationship behavior; customer satisfaction; trust-performance correlation


2018 ◽  
Vol 18 (2) ◽  
Author(s):  
Rami Sariola

Purpose The manufacturers of construction components and materials are the suppliers in construction projects, and represent a significant portion of their value. However, their knowledge is not used sufficiently when it comes to construction innovation. This research paper focuses on the suppliers’ innovation potential in construction projects. The purpose of this paper is to identify practices for enhancing the contractor–supplier relationship and using the suppliers’ innovation potential in construction projects. Design/methodology/approach A qualitative exploratory research strategy is used in the context of construction projects. In total, 18 interviews were conducted with contractors to discover the experiences and practices related to the contractor–supplier relationship and construction innovation. Findings The contractors perceive that the suppliers have innovation potential, and that they are often a source of construction innovation. The findings reveal business- and project-level practices for enhancing the contractor–supplier relationship and for overcoming barriers that hinder the suppliers’ innovation potential. Research limitations/implications The research conducted for this paper is limited to the contractors’ perspectives based on construction projects in one country. Further research is encouraged to verify the success of identified practices and cover the perspectives of the suppliers, clients and designers. Originality/value Limited research and attention is directed toward the role of the suppliers in projects within the construction industry. This paper offers important information about the part that both the suppliers and the contractors play in construction innovation and its facilitation.


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