scholarly journals The Branding Potential for the Digital Transmission of Live-Operas to the Cinema: An International Comparison of Estonia and Germany

2017 ◽  
Vol 5 (1) ◽  
pp. 90-109 ◽  
Author(s):  
Julia Roll ◽  
Sven-Ove Horst
Keyword(s):  
Digital Media ◽  
Quantitative Study ◽  
Brand Management ◽  
Brand Image ◽  
Digital Transmission ◽  
Cultural Contexts ◽  
Digital Product ◽  
Opera House ◽  
Cultural Marketing ◽  
Opera Houses

AbstractToday, opera houses are confronted by new (global) digital media offers that enable people to remain outside the opera house while attending a live-opera, e.g. via livestreamed opera performances in the cinema. This is a challenge for media managers in these fields because they need to find new ways to work with these new opportunities. Within a cultural marketing context, branding is highly relevant. Based on the brand image approach by Kevin Lane Keller (1993), we use a complex qualitative-quantitative study in order to investigate if, and how, the brand images of live-opera performances and live-streamed operas differ between countries and cultural contexts. By comparing Estonia and Germany, we found that the perception of live-opera is rather a global phenomenon with only slight differences. Furthermore, the ‘classical’ opera performance in an opera house is still preferred, with a corresponding willingness to pay, while the live-streamed opera offer may provide a modern touch. The study may help media managers in adapting their brand management to include new digital product offers and to find targeted differentiation strategies for increasingly competitive markets.

Chicago's Auditorium Building: Opera or Anarchism

1998 ◽  
Vol 57 (2) ◽  
pp. 128-159 ◽  
Author(s):  
Joseph M. Siry
Keyword(s):  
New York ◽  
New York City ◽  
Social History ◽  
Chicago School ◽  
Paris Opera ◽  
Metropolitan Opera ◽  
History Of ◽  
Opera House ◽  
Opera Houses

Adler and Sullivan's Auditorium Building in Chicago (1886-1890) is here analyzed in the context of Chicago's social history of the 1880s. Specifically, the building is seen as a capitalistic response to socialist and anarchist movements of the period. The Auditorium's principal patron, Ferdinand W. Peck, created a theater that was to give access to cultural and civic events for the city's workers, to draw them away from both politicized and nonpoliticized "low" urban entertainments. Adler and Sullivan's theater was to serve a mass audience, unlike opera houses of the period, which held multiple tiers of boxes for privileged patrons. This tradition was represented by the Metropolitan Opera House in New York City (1881-1883). Turning away from works like the Paris Opéra, Peck and his architects perhaps sought to emulate ideas of other European theaters of the period, such as Bayreuth's Festspielhaus (1872-1876). Sullivan's interior had an ornamental and iconographic program that was innovative relative to traditional opera houses. His design of the building's exterior was in a Romanesque style that recalled ancient Roman monuments. It is here compared with other Chicago buildings of its era that represented high capital's reaction to workers' culture, such as Burnham and Root's First Regiment Armory (1889-1891), Peck's own house (1887), and the Chicago Athenaeum (1890-1891). The Auditorium's story invites a view of the Chicago School that emphasizes the role of patrons' ideological agenda rather than modern structural expression.

Tunisian High School Students and Digital Media Literacy: A Quantitative Study

2021 ◽  
pp. 002205742110259
Author(s):  
Tarak Dridi
Keyword(s):  
High School ◽  
High School Students ◽  
Digital Media ◽  
Secondary Students ◽  
Media Literacy ◽  
Quantitative Study ◽  
School Students ◽  
Information And Communication ◽  
Digital Media Literacy ◽  
The Impact

Digital media literacy has become an intrinsic component in shaping high school students’ knowledge acquisition and critical thoughts. Over the last two decades, internet and computers have been the implemented tools to reach such goals and promote the students’ learning. This article looks for the impact of Information and Communication Technology (ICT) on Tunisian secondary school students by detecting their technical skills as well as their critical understanding. This quantitative study relies on a self-reporting approach and targets 150 Tunisian secondary students. It proves the necessary consideration of technological and social variables in helping sort out major digital handicaps related to secondary students and displays the interconnectedness between the different dimensions of digital media literacy. It also displays that Tunisian high school students cannot be referred to as digital-media literate people. The study contributes to the field of digital media literacy as it offers a solid empirical background to build on and indicates the necessity of integrating digital media literacy into the school-based initiatives.

scholarly journals Consumer-Athlete Brand Relationship: A Qualitative Exploration of Sport Fans’ Experiences

2021 ◽  
Vol 12 (3) ◽  
pp. 86
Author(s):  
Olzhas Taniyev ◽  
Brian S. Gordon
Keyword(s):  
Brand Management ◽  
Brand Image ◽  
Self Concept ◽  
Structured Interviews ◽  
Sport Fans ◽  
High Profile ◽  
Brand Relationship ◽  
Qualitative Exploration ◽  
The Relationship ◽  
City Identity

Athlete marketing can have profound effects on sport fans. While the affinity for superstar athletes is clear, the internalization of brand image associated with high-profile athletes has received little scholarly attention. The central aim of this exploratory study was to understand sport consumers’ perceptions of the athlete brand and its influence on their self-concept. Seventeen purposefully selected members of an athlete-centered fan club took part in semi-structured interviews. The interview data revealed the following prevalent themes: athlete brand adoption, athlete brand devotion, city identity, and community engagement. Based on the findings, meaningful interactions with consumers and altruistic actions fostered the relationship between the athlete and his followers. The present study contributed to the research concerning the emotional bond sport consumers have with athletes and evolving literature on athlete brand management.

What to do when your brand gets kidnapped by Narcos: the case of Buchanan’s whisky

2019 ◽  
Vol 9 (3) ◽  
pp. 1-18
Author(s):  
Nicolas Kervyn ◽  
Judith Cavazos Arroyo ◽  
Fernando Rey Castillo Villar ◽  
Rosa Andrea Gomez Zuñiga
Keyword(s):  
Learning Outcomes ◽  
Portfolio Management ◽  
Consumer Culture ◽  
Brand Management ◽  
Brand Image ◽  
Brand Identity ◽  
Brand Strategy ◽  
Content Type ◽  
Academic Level ◽  
The Difference

Learning outcomes Learning outcomes are as follows: understanding the difference between brand identity and brand image; applying various segmentation tools; understanding the appeal of the aspirational brand and its consequence on private and public consumption; exploring the strategic options available to a brand facing a brand appropriation; exploring the pros and cons of opposing a brand appropriation; and developing a plan for the implementation of this strategy. Case overview/synopsis This case will help students understand the difference between the brand identity that the brand owners intend and the brand image that consumers actually perceive. Complexity academic level This case is designed to be used in marketing management, brand strategy or consumer culture course. Specifically, the case is designed for college seniors or master students with basic strategic marketing training. It should provide the basis of discussions on the topics of brand management, consumer culture, brand portfolio management, international marketing, repositioning strategy, brand architecture, brand equity, brand assets, brand appropriation and consumer relationships with brands. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 8: Marketing

scholarly journals The Study of the Proscenium Area in an Opera House

2017 ◽  
Vol 42 (3) ◽  
pp. 515-526
Author(s):  
Anna Sygulska ◽  
Krzysztof Brawata
Keyword(s):  
Sound Source ◽  
Decay Time ◽  
Chamber Opera ◽  
Reverberation Time ◽  
Existing Building ◽  
The Subject ◽  
Opera House ◽  
Acoustic Conditions ◽  
Opera Houses ◽  
Center Time

AbstractThe paper describes issues of the proscenium area shown on the example of two opera houses. The subject of the analysis was the design of the Chamber Opera House in Kalisz and the already existing building of the Opera House in Krakow. It covers the influence of the proscenium walls and forestage ceiling on the acoustic conditions in the auditorium. Another subject of the investigation was the influence of the primary proscenium, designed in the very first opera houses in Baroque. The analyses were carried out by means of two computer softwares: Ray Model and Catt Acoustic, and such parameters as sound strength (G), reverberation time (RT), early decay time (EDT), C80(clarity) index and center time (TS) were calculated. The parameters were further analyzed in the auditorium for three positions of the sound source on the stage.

Cultural Sustainabilities

2019 ◽  
Keyword(s):  
Digital Media ◽  
Case Studies ◽  
Cultural Practices ◽  
Digital Transmission ◽  
Expressive Culture ◽  
Cultural Survival ◽  
Cultural Sustainability ◽  
Cultural Systems ◽  
Media Philosophy ◽  
Applied Ethnomusicology

This collection of essays is driven by the proposition that environmental and cultural sustainability are inextricably linked. The authors are unified by the influence of the pioneering work of Jeff Todd Titon in developing broadly ecological approaches to folklore, ethnomusicology, and sustainability. These approaches lead to advocacy and activism. Building on and responding to Titon's work, the authors call for profoundly integrated efforts to better understand sustainability as a challenge that encompasses all living beings and ecological systems, including human cultural systems. While many of the chapters address musicking and ecomusicology, others focus on filmmaking, folklore, digital media, philosophy, and photography. Organized into five parts, Part 1 establishes a theoretical foundation and suggests methods for approaching the daunting issues of sustainability, resilience, and adaptive management. Part 2 offers five case studies interpreting widely divergent ways that humans are grappling with ecological and environmental challenges by engaging in expressive culture. Part 3 illustrates the role of media in sustainable cultural practices. Part 4 asks how human vocal expression may be central to human self-realization and cultural survival with case studies ranging from the digital transmission of Torah chanting traditions to Russian laments. Part 5 embraces Titon's highly influential work establishing and promoting applied ethnomusicology, and speaks directly to the themes of advocacy and activism.

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