Closer to nature: A case study of the multifunctional selection of moving images in an environmental corporate video
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AbstractThis article explores how the selection of moving images in a corporate video contributes to the construction of an allegorical journey in an ideal spatio-temporal universe through which the corporate discourse communicates the company’s environmental commitment.The article is based on a social semiotic analysis which explores the discourse of renewal and belonging articulated visually in theThis article thus suggests that fine-grained analyses of the meaning-making potential of images in environmental corporate discourses can facilitate a better understanding of visual selective strategies in contemporary environmental communication in general.
2021 ◽
Vol 6
(2)
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pp. 28-41
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1970 ◽
Vol 10
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pp. 41-51
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2019 ◽
Vol 28
(7)
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pp. 1863-1883
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