Wettbewerb 4.0 – Was die Digitalisierung für Wettbewerb und Kartellrecht bedeutet

2020 ◽  
Vol 49 (2-3) ◽  
pp. 36-43
Author(s):  
Justus Haucap

Während digitale Plattformen den Wettbewerb auf vielen Märkte intensiviert haben, besteht aufgrund des kippligen "Winner-takes-all"-Charakters dieser Märkte und der teils hohen Marktkonzentration auch ein erhöhtes Risiko einer Marktabschottung durch große Plattformen. Daher spricht einiges für neue wettbewerbspolitische Instrumente. Insbesondere Strategien, die Multi-Homing künstlich verhindern, sollten von Wettbewerbsbehörden noch vor der Entstehung einer Marktbeherrschung untersucht werden. Darüber hinaus sollte der Zugang zu Daten für Dritte grundsätzlich einfacher sein als bisher. In der Fusionskontrolle gibt es gute Gründe für eine Intensivierung mit Blick auf sogenannte "Killerakquisitionen". Allerdings muss eine Balance gefunden werden, um Innovations- und Gründungsanreize zu erhalten. Die aktuelle GWB-Novelle nimmt viele dieser Erkenntnisse aus der wettbewerbsökonomischen Forschung auf.

Author(s):  
Boucher Aurélien ◽  
Li Yuqing ◽  
Shao Xueyun

This article investigates the earnings of Chinese golf trainers. Through a combination of ethnographic observations, interviews and a quantitative survey analysis, it depicts the social structure of the economy of golf training in China, showing that golf trainers’ playing abilities and fame, rather than any certificate of competence (e.g. diploma or professional certification), determine their earnings. At the same time, we underline many common characteristics between the artists’ labour market and the golf trainers’ labour market, such as the importance of fame and a winner-takes-all logic.


Author(s):  
Nabil Al-Najjar ◽  
Ichiro Aoyagi ◽  
Guy Goldstein ◽  
Ted Korupp ◽  
Bin Liu ◽  
...  

Boeing and Airbus are contemplating entry into very-large-aircraft (VLA) markets. Both firms are convinced the market cannot support two players due to the extremely high R&D costs and the limited (and highly uncertain) state of demand. The key strategic issue is the uncertainty surrounding Boeing's development cost: to what extent would Boeing's experience with the 747 help it reduce the R&D cost of a new VLA prototype? The main point is that Boeing's strategic moves signal its private information, and that this eliminates any first-mover advantage Boeing might have had in this market.To introduce some of the strategic issues arising in natural monopoly industries in which the winner takes all, and focus on the issues of credible preemption and signaling.


2018 ◽  
Vol 218 (2-4) ◽  
pp. 304 ◽  
Author(s):  
Andreas Engert
Keyword(s):  

2018 ◽  
Vol 13 (4) ◽  
pp. 815-839 ◽  
Author(s):  
Qinglong Gou ◽  
Fangdi Deng ◽  
Yanyan He

Purpose Selective crowdsourcing is an important type of crowdsourcing which has been popularly used in practice. However, because selective crowdsourcing uses a winner-takes-all mechanism, implying that the efforts of most participants except the final winner will be just in vain. The purpose of this paper is to explore why this costly mechanism can become a popularity during the past decade and which type of tasks can fit this mechanism well. Design/methodology/approach The authors propose a game model between a sponsor and N participants. The sponsor is to determine its reward and the participants are to optimize their effort-spending strategy. In this model, each participant's ability is the private information, and thus, all roles in the system face incomplete information. Findings The results of this paper demonstrate the following: whether the sponsor can obtain a positive expected payoff are determined by the type of tasks, while the complex tasks with a strong learning effect is more suitable to selective crowdsourcing, as for the other two types of task, the sponsor cannot obtain a positive payoff, or can just gain a rather low payoff; besides the task type, the sponsor's efficiency in using the solutions and the public's marginal cost also influence the result that whether the sponsor can obtain a positive surplus from the winner-takes-all mechanism. Originality/value The model presented in this paper is innovative by containing the following characteristics. First, each participant's ability is private information, and thus, all roles in the system face incomplete information. Second, the winner-takes-all mechanism is used, implying that the sponsor's reward will be entirely given to the participant with the highest quality solution. Third, the sponsor's utility from the solutions, as well as the public's cost to complete the task, are both assumed as functions just satisfying general properties.


2016 ◽  
Vol 5 (1) ◽  
pp. 94-108
Author(s):  
Daniela Abrantes Ferreira ◽  
Paula Castro Pires de Souza Chimenti
Keyword(s):  

Este caso de ensino descreve a trajetória do grupo de mídia brasileiro Esporte Interativo (EI), empresa iniciada por três jovens empreendedores e dedicada a produzir e distribuir conteúdo esportivo em múltiplas plataformas. O dilema está centrado no CEO e sócio-fundador do grupo, Edgar Diniz, que enfrenta um novo momento na empresa com a venda iminente para a Turner, braço televisivo do grupo americano Time Warner, no final de 2014. O choque de modelos de negócios podem representar desafios para a gestão da empresa, que precisa decidir os rumos estratégicos futuros. As informações utilizadas no caso são reais e foram obtidas através de entrevistas em profundidade, com roteiro semiestruturado, com o fundador e CEO da empresa, o outro fundador e Vice Presidente de Mídias Digitais e o Vice Presidente de Desenvolvimento de Negócios, além de investigação documental e revisão bibliográfica. Sugere-se que o caso seja utilizado para alunos de pós graduação, em disciplinas de Estratégia Empresarial, com os seguintes objetivos educacionais: a) Análise de ecossistemas de negócios e reconfiguração de indústrias a partir das mudanças geradas pelo desenvolvimento das Tecnologias de Informação e Comunicação; b) Compreensão das questões estratégicas relacionadas à gestão de plataformas e das dinâmicas “winner-takes-all”, onde as recompensas por se alcançar a liderança são desproporcionais à vantagem que se possui sobre quem não a alcança, típicas de mercados em rede; c) Discussão dos tipos de inovação (incremental e disruptiva) e suas consequências para novos entrantes e incumbentes; d) Planejamento com Cenários.


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