THE WAY FOR MAINTAINING CUSTOMER LOYALTY AND USING OF E-COMMERCE IN DEVELOPING COMPANY SUCH AS SMALL AND MEDIUM ENTERPRISES

To date, very few publications have been found that describe how small and medium enterprises (SMEs) are adopting knowledge management (KM). The same is true concerning attempts to develop a framework to help them implement it. To redress this, this paper presents the results of four case studies conducted in UK SMEs to examine their KM implementation effort. In addition, a new integrated framework developed by the authors was evaluated to determine its applicability in this business sector. The methodology employed to conduct the studies is described and each of the cases is then presented. The results are analysed and key lessons or findings gathered from the companies are highlighted. Comments received from the companies with respect to the integrated framework were positive and favourable. It is hoped that the information accrued from the case studies, together with the integrated framework, will help to pave the way for SMEs to accomplish KM.

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Obstacles to SMEs for E-Adoption in the Asia Pacific Region

e-Business, e-Government & Small and Medium-Size Enterprises ◽

10.4018/978-1-59140-202-2.ch006 ◽

2004 ◽

pp. 112-133 ◽

Cited By ~ 1

Author(s):

Sushil K. Sharma ◽

Nilmini Wickramasinghe

Keyword(s):

Electronic Commerce ◽

Business Processes ◽

Small And Medium Enterprises ◽

Asia Pacific ◽

Pacific Region ◽

Technical Expertise ◽

Key Factors ◽

Asia Pacific Region ◽

Medium Enterprises ◽

The Way

As electronic commerce (e-commerce) is becoming the way to trade, it is the large corporations that are exploiting their finances and technical expertise to jump into this abyss. Small and medium enterprises (SMEs) are finding too many obstacles to participate in e-commerce. SMEs in Asia Pacific in particular, face many obstacles and thus are still not comfortable with the concept of putting their business online, conducting transactions online or revamping entire business processes. This chapter describes the key factors that are hindering SMEs’ participation in e-commerce and the obstacles to SMEs for e-adoption in Asia Pacific. Although this study is limited to the Asia Pacific region many of the findings do contribute significantly to the factors hindering all SMEs’ e-adoption efforts.

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Obstacles to SMEs for E-Adoption in the Asia Pacific Region

Electronic Commerce ◽

10.4018/978-1-59904-943-4.ch117 ◽

2011 ◽

pp. 1466-1473

Author(s):

Sushil K. Sharma ◽

Nilmini Wickramasinghe

Keyword(s):

Electronic Commerce ◽

Business Processes ◽

Small And Medium Enterprises ◽

Asia Pacific ◽

Pacific Region ◽

Technical Expertise ◽

Key Factors ◽

Asia Pacific Region ◽

Medium Enterprises ◽

The Way

As electronic commerce (e-commerce) is becoming the way to trade, it is the large corporations that are exploiting their finances and technical expertise to jump into this abyss. Small and medium enterprises (SMEs) are finding too many obstacles to participate in e-commerce. SMEs in Asia Pacific in particular, face many obstacles and thus are still not comfortable with the concept of putting their business online, conducting transactions online or revamping entire business processes. This chapter describes the key factors that are hindering SMEs’ participation in e-commerce and the obstacles to SMEs for e-adoption in Asia Pacific. Although this study is limited to the Asia Pacific region many of the findings do contribute significantly to the factors hindering all SMEs’ e-adoption efforts.

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Application of Web Services in the Context of E-Procurement

E-Procurement in Emerging Economies ◽

10.4018/978-1-59904-153-7.ch010 ◽

2007 ◽

pp. 265-305 ◽

Cited By ~ 1

Author(s):

Stanley Oliver ◽

Kiran Maringanti

Keyword(s):

Information Systems ◽

Web Services ◽

Small And Medium Enterprises ◽

Widespread Adoption ◽

The Government ◽

Medium Enterprises ◽

Networked Economy ◽

The Way

This chapter highlights the importance of e-procurement and the barriers affecting its widespread adoption in the context of small and medium enterprises. The chapter takes a technical perspective and critically analyzes the importance of information systems in the procurement domain and the integration challenges faced by SMEs in today’s digitally networked economy. Next, the role of XML-based Web services in solving the integration challenges faced by SMEs is discussed. Subsequently, a procurement transformation framework enabled by Web services which provides a clear methodology of the way in which information systems should be introduced in the procurement domain is discussed. The chapter concludes by a discussion of the measures that must be undertaken by various stakeholders like the government and universities in increasing the awareness levels of SMEs to the latest e-business mechanisms.

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Corporate Social Responsibility Activities that Influence Customer Loyalty of SMEs

International Journal of Business and Management ◽

10.5539/ijbm.v13n6p255 ◽

2018 ◽

Vol 13 (6) ◽

pp. 255 ◽

Cited By ~ 1

Author(s):

Peter K. Turyakira

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Customer Loyalty ◽

Structural Equation ◽

Small And Medium Enterprises ◽

Equation Modeling ◽

Key Stakeholders ◽

Medium Enterprises ◽

Corporate Social

Businesses are increasingly required to address the demands of key stakeholders, in addition to those of shareholders. There is an increasing role of corporate social responsibility (CSR) to large businesses and small and medium enterprises (SMEs) alike. However, research to support the degree of the application of CSR activities to SMEs with respect to customer loyalty is limited. The purpose of this study was to examine the selected CSR activities that impact the customer loyalty of SMEs. A self-administered questionnaire was distributed to selected SMEs in Kampala District, while Structural Equation Modeling was utilised to determine the influence of independent variables on the dependent variable. The study findings revealed that the selected CSR activities (Society-oriented CSR activities, Market-oriented CSR activities and Environmental-oriented CSR activities) positively influence the Customer loyalty of SMEs.

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Application of Logistical Balancing Method in Manufacturing and Assembly Line

Materials Science Forum ◽

10.4028/www.scientific.net/msf.626-627.699 ◽

2009 ◽

Vol 626-627 ◽

pp. 699-704

Author(s):

Yuan Zhang

Keyword(s):

Assembly Line ◽

Small And Medium Enterprises ◽

Program Cost ◽

Iterative Computation ◽

Low Efficiency ◽

Medium Enterprises ◽

The Cost ◽

Short Time ◽

The Way

In view of low efficiency and high cost during the operation of the manufacturing and assembly line to redistribute workpieces, this paper presents a logistical balancing method based on time and costs in manufacturing and assembly line. The workpieces are selected in a short time by use of database and spreadsheet. The iterative computation will stop when the expense is higher than benefit. This method is especially suitable for the small and medium enterprises which can not burden the re-program cost. An example about Harbin HBC Value Co. Ltd is given to explain the logistical balancing method. The results show that the implementation of this logistics balancing method offer the way to improve the efficiency of vacant time by 62.6% and the cost of product is reduced greatly.

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EFEKTIVITAS MEDIA PROMOSI PADA PRODUK SANDWICH GORENG MEREK ROYAL SANDWICH

AGRIBUSINESS JOURNAL ◽

10.15408/aj.v13i1.11868 ◽

2019 ◽

Vol 13 (1) ◽

pp. 1-17

Author(s):

Laila Afifah ◽

Mudatsir Najamuddin ◽

Bintan Humaeira

Keyword(s):

Social Media ◽

Small And Medium Enterprises ◽

The Other ◽

Convenience Food ◽

Promotion Program ◽

Fierce Competition ◽

Medium Enterprises ◽

The Impact ◽

Significant Point ◽

The Way

Marketing is a significant point in agriculture. Without marketing, products that have been resulted may be difficult to sale. Marketing is not just a method to sell products as many as possible for benefits, but it is also the way to keep the existence of produced products on the market. The company also needs to communicate the product and the company itself to the customers, especially in the situation of fierce competition. One of the marketing successes is influenced by the promotions. Many products are not successful in the market because of the promotions failure although in terms of quality are well-established if compared with the other products (simamora, 2003: 284). Promotion program that currently favored by business is by using social media as a way to promote their products especially in companies with low budget. One of companies that uses social media to promote the products is Royal Sandwich. Royal Sandwich is one of the UKM (small and medium enterprises) in the field of convenience food. The aims of this study are: 1) Recognizing various promotion conducted by the Royal Sandwich. 2) Analyzing the effectiveness of promotion media of the fried sandwich product by Royal Sandwich based on the impact of communication. 3) Analyzing the effectiveness of promotion media of the fried sandwich product by Royal Sandwich based on the impact of sale.

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Introduction

10.1093/oso/9780198799931.003.0001 ◽

2018 ◽

Author(s):

Mokal et

Keyword(s):

Basic Assumption ◽

Small And Medium Enterprises ◽

Modular Approach ◽

Legal Regime ◽

The Core ◽

Medium Enterprises ◽

The Way

This introductory chapter provides an overview of the Modular Approach to the insolvency of micro, small, and medium enterprises (MSMEs). The Modular Approach shares with standard insolvency regimes the core objectives of preserving and maximizing value in the insolvency estate, ensuring distribution over an appropriate period of time of the highest feasible proportion of that value to those individuals and entities entitled to it, providing due accountability for any wrongdoing connected with the insolvency, and enabling discharge of over-indebted natural persons. The Modular Approach differs from standard processes, however, in the way it pursues these objectives. Its basic assumption is that the parties to an insolvency case are best placed to select the tools appropriate to that case. The role of the legal regime should be to make these tools available to the parties in a maximally flexible way, while creating the correct incentives for their deployment.

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Application of Web Services in the Context of E-Procurement

Selected Readings on Information Technology and Business Systems Management ◽

10.4018/978-1-60566-086-8.ch015 ◽

2011 ◽

pp. 294-320

Author(s):

Stanley Oliver

Keyword(s):

Information Systems ◽

Web Services ◽

Small And Medium Enterprises ◽

Widespread Adoption ◽

The Government ◽

Medium Enterprises ◽

Networked Economy ◽

The Way

This chapter highlights the importance of e-procurement and the barriers affecting its widespread adoption in the context of small and medium enterprises. The chapter takes a technical perspective and critically analyzes the importance of information systems in the procurement domain and the integration challenges faced by SMEs in today’s digitally networked economy. Next, the role of XML-based Web services in solving the integration challenges faced by SMEs is discussed. Subsequently, a procurement transformation framework enabled by Web services which provides a clear methodology of the way in which information systems should be introduced in the procurement domain is discussed. The chapter concludes by a discussion of the measures that must be undertaken by various stakeholders like the government and universities in increasing the awareness levels of SMEs to the latest e-business mechanisms.

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Application of Web Services in the Context of E-Procurement

Electronic Business ◽

10.4018/978-1-60566-056-1.ch067 ◽

2009 ◽

pp. 1064-1088

Author(s):

Stanley Oliver ◽

Kiran Maringanti

Keyword(s):

Information Systems ◽

Web Services ◽

Small And Medium Enterprises ◽

Widespread Adoption ◽

The Government ◽

Medium Enterprises ◽

Networked Economy ◽

The Way

This chapter highlights the importance of e-procurement and the barriers affecting its widespread adoption in the context of small and medium enterprises. The chapter takes a technical perspective and critically analyzes the importance of information systems in the procurement domain and the integration challenges faced by SMEs in today’s digitally networked economy. Next, the role of XML-based Web services in solving the integration challenges faced by SMEs is discussed. Subsequently, a procurement transformation framework enabled by Web services which provides a clear methodology of the way in which information systems should be introduced in the procurement domain is discussed. The chapter concludes by a discussion of the measures that must be undertaken by various stakeholders like the government and universities in increasing the awareness levels of SMEs to the latest e-business mechanisms.

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