TRANSFORMATION OF THE SYSTEM OF PUBLIC ADMINISTRATION IN A NETWORK ECONOMY

A networked economy is an environment in which any company or individual in any economic system can contact with minimal cost with any other company or individual about teamwork, trade, exchange of ideas, or just for fun. The networked economy sets the vector along which socio-economic systems of micro, meso, macro levels will develop in the long term, which necessitates research and comprehensive analysis of digital transformation processes. The authors analyzed the essence of the network economy and its impact on the sphere of management, analyzed the current state of the Ukrainian system of public administration in the network economy's conditions and identified the main problematic tasks. Based on the analysis, the authors identified goals for the main areas of public administration and proposed a scheme for the organizational transformation of the public administration system in a networked economy. The authors also proposed a system of indices to assess the state of transformation of the public administration system in a networked economy and identify development trends.

The Sharing Economy: Social Welfare in a Technologically Networked Economy

This article attempts to descriptively characterize the impact of the sharing economy, using Uber as an example, on the social welfare of those people working via the app. For this purpose, the author proposes a theoretical concept of a technologically networked economy, which is a component of a broader heuristic model of a technologically networked reality. Furthermore, a critical review of the different approaches to the sharing economy and the diverse practices within it have been carried out. The results of the theoretical exploration of this increasingly popular phenomenon revealed parallels with the problems of nondigital labor markets in the field of the workforce. The clear separation of grassroots sharing practices from those in name only like Uber suggest that the latter do not realize social welfare more broadly than ordinary capitalist enterprises.

The digital revolution and digitalized network society

This lecture discusses technological revolutions and techno-economic paradigms, but with an emphasis on the digital revolution and the digitalization of the economic and society. It draws its inspiration from works of Joseph Schumpeter, Christopher Freeman, and Carlota Perez on long waves of technological development and places the story within the context of global innovation networks. The lecture contends that the digital revolution not only transformed the world we live in but also created new ways to organize networks within it. We are now in second half of the digital (fifth technological) revolution, when the digitalization of the global networked economy prevails, and not at the beginning of Industrie 4.0. On the contrary, this is the period when economic growth drives the use of innovative digital technologies, including ubiquitous computing, robotics, and artificial intelligence, toward a truly digitalized network society.

Philosophical Comprehension of Marketing Management Transformation of a Company in the Process of Transition to a Networked Economy

Significant changes in macro, micro and internal marketing environment of a company in a networked economy necessitate further in-depth research of marketing management of the company as a philosophy of modern business management. The article focuses on the need to consider the category of "marketing management" as a concept with basic functions: planning, organization, motivation, control. This allows focusing on the mechanism of management decisions using basic elements of marketing complex as management tools. In the disclosure of the content and expression of "marketing management" as a production and marketing system that is in interaction and interdependence with objectively existing, real, constantly changing elements of market infrastructure in modern conditions, the use of ontological, epistemological, axiological, measurements in the philosophy of marketing management are applied. A comprehensive understanding of the essence of marketing management allows understanding the relationship between the behaviour of the company as a subject of market relations and marketing management in the company in accordance with business objectives of the organization, the structure of the macro, micro and internal environment. According to the selected basic dimensions of the philosophy of marketing management, the main principles of its organization remain the following: constant focus on differentiated consumer demand, constant adaptability and flexibility, constant focus on the future, continuous influence on the formation of target consumer demand, complexity of management, consumer and producer freedom, consumer education and information and consumer protection against irrational consumption. An integral feature of the content of marketing management of a modern company today is the use of specialized programmes such as Marketing, MarketingExpert, MarketingProject and others. Due to the changing challenges of the external environment, it has been established that digitalization of the process of product promotion from producer to consumer is an important condition for effective marketing management of the company and at the same time the condition of its financial and economic security in a competitive environment.

United States Economic Sanctions on Iran and Their Impacts on the Middle Eastern Art Market

The United States’ sanctions on Iran have limited the Iranian art market’s connections with the international art network. Galleries try to compensate for such limitations through online marketing and exhibition. Thus, the sanctions not only impact the form of marketing exerted by dealers but also directly influence the type of artistic production. Such changes also reshape the art market in the Arab states. The transition from tangible to intangible has become a strategy for the regional market to bypass the sanctions and develop business with the global collectors and institutions. A quantitative analysis was used to demonstrate the impact of the sanctions on the art market in Iran and the United Arab Emirates. This analysis examined all exhibitions in 12 commercial galleries in Tehran and Dubai from 2009 to 2019, statistically assessing the index of changes over this period and calculating the variations, particularly during the years of intensified sanctions. The study indicates how the propensity of galleries for a digitally networked economy is becoming a solution to reduce the impacts of the sanctions in order for the galleries to maintain their clientele of international collectors and dealers.

The networked economy of firms in city-region peripheries

City-regions have become a core unit of analysis for spatial economy, providing an explicit link between bounded administrative units and more networked spaces of production. Too often, however, such analysis is focused on the core of the city-region, applying presumptions of gravity-based agglomeration. This paper examines these networked spaces of production from the city-region periphery, using a firm-based approach as critical determinants of spatial economy via their key interactions. Focused on the Greater Birmingham city-region, UK, the paper explores the integration of city-regional geography with firm-based networked economy. In doing so, it applies a set of networks of practice, focused on firms’ factored, transactional, and transitional dependencies. Using these networks of practice, it critically analyses the spaces of production formed through firm-based interactions, and their concomitance with city-regional designations. It makes two key contributions. First, it enhances the call for greater understanding of the relationship between core and periphery in the context of city-regions. Second, it argues that network-based approaches, which form spatial economy around firm interactions over administrative configurations, offer useful insight into understanding firm–place relationships which more conventional place-based approaches cannot.